转自：北京日报客户端 通州"村 BA"赛场上，各队激烈角逐，奉上精彩对决。常鸣摄 2026年，通州区还将积极引进专业化市场主体或水上运动俱乐部落户，在运河西岸码头区域吸引国内外 知名水上运动装备品牌落户。同时，积极引入斯巴达勇士赛、国际三人篮球等高水平赛事运营机构落 户，打造具有影响力的赛事IP与产业生态。 2026年，城市副中心将举办数十项精彩体育赛事，包括副中心马拉松、端午赛龙舟、"通武廊"3V3篮球 赛、"通超"以及"村BA"等，实现周周有赛事，持续点燃全民运动健身热情。 少年扬帆竞速大运河。常鸣摄 聚焦京津冀体育协同联动，2026年副中心将联合津冀两地策划举办骑游、跆拳道、"通武廊"3V3篮球、 飞盘、小轮车等赛事活动，不断深化区域体育交流。副中心特色赛事品牌方面，今年将持续办好北京城 市副中心马拉松，积极创办北京帆板公开赛、中国家庭帆船赛推广赛、休闲皮划艇挑战赛、体育舞蹈公 开赛、北京大运河龙舟嘉年华等多项品牌赛事活动。广泛开展通州区足球超级联赛、"社区杯"篮球 赛、"村BA"、全民健身羽毛球团体对抗赛等多项群众身边赛事，激发百姓运动健身热情。 副中心青 场，形成了贯穿全年的赛事体系。各类精彩的体育 ...

在营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体育五个维度详 细论述当下国际和国内体育营销市场的主流趋势和主体思路。 12月10日，2025禹唐体育营销大会在北京圆满举办。本届大会以"突破边界·重塑消费"为主题，吸引包括赛事方、品牌方、行业专家、资深学者等百余位体 育产业界人士齐聚一堂，进行每年一度的体育产业趋势前瞻和思想碰撞。此外，还有近万名观众通过现场直播关注本届大会。本场大会由体育评论员和赛事 现场主持人、上海外国语大学高翻学院教授王东主持。 本届禹唐体育营销大会设置四项主要议程，其中2026体育营销项目推介会已经于今年10月29日在线上举行，另外三项议程——禹唐体育营销论坛、体育营销 年度评选、禹唐成果发布都于12月10日的大会线下部分呈现。 在本届"禹唐体育营销大会"的营销论坛部分，我们紧扣"突破边界·重塑消费"这一大会主题，从全球趋势、赛事经济、IP经营、品牌出海、人工智能与虚拟体 育五个维度详细论述当下国际和国内体育营销市场的主流趋势和主体思路。 参与本场论坛特邀分享和圆桌讨论的嘉宾有全球体育商业与营销权威专家、法国里昂商学院 ...

Core Insights - The "Su Super" league in Jiangsu Province has concluded with significant engagement, including 78 regular matches and 7 knockout matches, attracting over 2 billion online viewers, marking it as a landmark event in China's amateur sports scene for 2025 [1][2] - The league's success is attributed to its focus on community involvement, transforming spectators into participants and enhancing local cultural and economic integration through sports [1] Group 1 - The "Su Super" league has effectively combined competitive sports with urban cultural attributes and tourism economic aspects, creating a new model for cultural economy [1] - The league's players come from diverse professions, including teachers and civil servants, broadening its audience beyond traditional football fans to include ordinary citizens [1] - The emotional connection fostered by the league has become a driving force for urban development, linking individual efforts to collective city goals [1] Group 2 - The phenomenon of "Su Super" reflects a shift in China's consumption structure from product-driven to service-driven consumption, highlighting the importance of cultural supply in meeting public demand [2] - The league has the potential to connect various industries such as tourism, dining, and retail, creating a consumption loop that enhances economic growth [2] - Local cultural resources are being leveraged to create unique brands, with community sports events injecting new vitality into high-quality economic development [2]

Core Insights - The 2025 Jing'an Street 3x3 Basketball Championship concluded with the Songjiang Time Lord team winning the championship and the Xinjiang Bay 5% GYM team as the runner-up [2] - The event is part of the 2025 Shanghai International Sports Trend Culture Festival, connecting street culture with public participation [4][12] Event Structure - The championship featured two phases: preliminary rounds and a final, ensuring broad participation and high competitive standards [5][12] - Preliminary rounds took place in four major commercial districts, attracting street basketball enthusiasts and enhancing community cohesion [5] Commercial Integration - The event collaborated with local commercial districts to create a "Sports Consumption Rights Package," offering discounts to participants and spectators at designated merchants [7] - The organization demonstrated professionalism and adaptability by relocating matches indoors during unexpected rain, ensuring a seamless experience for participants [7] Cultural Impact - The event emphasized youth culture, with installations like the "Jing'an Basketball Visual Wall" serving as popular photo spots, reinforcing the connection between sports and the district's youthful, international image [10] - The initiative aims to create a fair and professional platform for basketball lovers, promoting sports as a means of connection and community engagement [10] Economic and Social Value - The championship serves as a significant platform for brand engagement and consumer attraction, showcasing the positive impact of the "Sports+" model on urban renewal and consumer vitality [12]

Core Points - The first "Village Super" national football tournament concluded on August 23, 2025, in Rongjiang County, Guizhou, with the Guangdong Zhaoqing Jinlicheng team winning the championship by defeating the Guangdong Heping Shanhui team 2-0 [3] - The event featured various cultural performances, including ethnic song and dance shows, drone displays, and a large fireworks show, attracting tens of thousands of spectators [3] - The "Village Super" initiative has effectively combined sports, ethnic culture, and tourism consumption, driving rural traffic and economic growth, and promoting a "sports+" model to empower rural revitalization [3]

Group 1 - The core idea of the articles highlights the successful integration of sports events with rural development in Nanjian County, Sichuan Province, through the unique "Yang" BA basketball events, which have invigorated local economic and social development [1] Group 2 - The "Yang" BA basketball event leverages the unique local IP of Nanjian Yellow Sheep and combines it with scenic spots like Guangwu Mountain and the beautiful Yuhu Lake, attracting over 70 teams and 900 participants, with online and offline viewership exceeding 20 million [2] - The deep cultural heritage of Nanjian County enriches the "Yang" BA events, featuring performances of traditional cultural works and a dedicated theme song, enhancing the connection between sports and cultural development [3] Group 3 - The success of the "Yang" BA events has stimulated local industry growth, integrating tourism and ecological resources, leading to a reported revenue of over 130 million yuan, with significant increases in the restaurant and accommodation sectors by 230% and 150% respectively [4]

Core Insights - The sports industry is reshaping the consumption ecosystem and becoming a key engine for activating the domestic economy through a multi-format integration approach [1] - The "sports+" model is driving collaborative development across various sectors such as culture, tourism, and manufacturing, showcasing strong growth momentum [1] Group 1: Event Economy - The event economy is emerging as a "traffic password" for consumption upgrades, with a 14.2% year-on-year increase in sales of sports entertainment products in Q1 2025, significantly outpacing the growth of total retail sales of consumer goods [3] - In March 2025, 32 marathons were held nationwide, attracting over 420,000 participants, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits and the Wuhan Marathon drawing 70,000 out-of-town runners, leading to nearly 300 million yuan in total consumption [3] - The deep integration of events with urban tourism is creating a new trend of "traveling with events," as seen in the Wuhan Marathon, which linked over 20 cherry blossom viewing spots, resulting in a more than fivefold increase in ticket bookings for scenic spots and a 364% surge in hotel bookings near the event [3] Group 2: Manufacturing and Consumption - The dual approach of manufacturing and consumption is constructing a full-chain ecosystem in the sports industry, with Ningjin, Shandong, being the largest commercial fitness equipment production base, holding over 70% of the domestic market share and exporting to over 170 countries [3] - The transformation of Beijing Shougang Park is a model of urban renewal, incorporating new sports projects and attracting a daily foot traffic of over 1,000, thus revitalizing existing assets and creating new consumption spaces [3] Group 3: Technological Empowerment and Policy Innovation - Technological advancements and policy innovations are injecting new momentum into industry upgrades, with the Shanghai sports consumption resource integration platform addressing traditional event resource fragmentation by connecting event resources with financial services and commercial support [5] - The popularity of smart fitness equipment and VR sports training is enhancing the exercise experience, with 540 million people in China regularly exercising and a 57% increase in per capita sports spending compared to pre-pandemic levels, where smart equipment consumption accounts for 28% [5] - The sports industry has been included in the national strategic layout, with the "14th Five-Year Plan for Sports Development" aiming for a total industry scale of 5 trillion yuan by 2025, contributing 2% to GDP [5] Group 4: Economic and Social Impact - The synchronization of the sports industry with urban renewal, technological innovation, and consumption upgrades is not only releasing economic momentum but also fulfilling the public's aspiration for a better life [6] - Sports are transitioning from a "niche hobby" to a "national lifestyle," injecting lasting vitality into high-quality economic development [6]

Core Viewpoint - The 2025 China Dragon Boat Competition will be held in Enyang, Bazhong, Sichuan from May 26 to 31, featuring 48 elite teams and approximately 1,100 athletes from 28 provinces, autonomous regions, and municipalities across the country [1][2]. Group 1: Event Details - The competition will include seven categories: professional men's, professional women's, elite open, youth men's, youth women's, local men's, and a special U16 group for under 16 participants [2]. - Four race events are scheduled: 100 meters, 200 meters, 500 meters straight races, and 1,000 meters return races [2]. - Notable teams participating include the Shunde Lecong Louvre team and the Fuzhou Changle Huiquan team, both of which have achieved significant victories in previous competitions [2]. Group 2: Cultural and Economic Impact - The event aims to promote cultural heritage and expand participation across all age groups, transitioning from an "adult-centric" event to one that emphasizes "professional leadership, public participation, and youth engagement" [2]. - Bazhong has been leveraging the "Sports+" model to enhance the impact of events, hosting over 10 international and domestic events to promote high-quality development in sports and improve public health [3]. - The city is also focusing on attracting visitors and creating unique cultural and tourism products to convert event "traffic" into economic "growth" [3].