近年来，贵州"村超"以"一场球赛"为支点，巧妙融合体育竞技、民族文化与文旅消费，撬动乡村流 量与经济增量，打造"体育+"模式，赋能乡村振兴。 新华社记者 杨文斌 摄 【1】 【2】 【3】 【4】 【5】 【6】 【7】 【8】 【9】 【10】 【11】 【12】 【13】 【14】 【15】 【16】 【17】 【18】 【19】 【20】 【21】 【22】 【23】 【24】 【25】 【26】 【27】 【28】 【29】 【30】 【31】 【32】 【33】 【34】 【35】 【36】 【37】 【38】 【39】 【40】 【41】 【42】 原标题：新华全媒+丨首届"村超"全国赛：观民族非遗展演 看冠军花落谁家 这是8月23日拍摄的首届"村超"全国赛总决赛现场（无人机全景照片）。 8月23日，2025年首届"村超"全国赛总决赛在贵州榕江县"村超"球场举行。广东肇庆金利诚峻足球 队2比0战胜广东和平商会足球队，斩获全国总冠军。赛事期间同时举办丰富多彩的民族歌舞展演、无人 机表演、大型烟花秀，吸引数万观众现场观赛。 ...

Group 1 - The core idea of the articles highlights the successful integration of sports events with rural development in Nanjian County, Sichuan Province, through the unique "Yang" BA basketball events, which have invigorated local economic and social development [1] Group 2 - The "Yang" BA basketball event leverages the unique local IP of Nanjian Yellow Sheep and combines it with scenic spots like Guangwu Mountain and the beautiful Yuhu Lake, attracting over 70 teams and 900 participants, with online and offline viewership exceeding 20 million [2] - The deep cultural heritage of Nanjian County enriches the "Yang" BA events, featuring performances of traditional cultural works and a dedicated theme song, enhancing the connection between sports and cultural development [3] Group 3 - The success of the "Yang" BA events has stimulated local industry growth, integrating tourism and ecological resources, leading to a reported revenue of over 130 million yuan, with significant increases in the restaurant and accommodation sectors by 230% and 150% respectively [4]

Core Insights - The sports industry is reshaping the consumption ecosystem and becoming a key engine for activating the domestic economy through a multi-format integration approach [1] - The "sports+" model is driving collaborative development across various sectors such as culture, tourism, and manufacturing, showcasing strong growth momentum [1] Group 1: Event Economy - The event economy is emerging as a "traffic password" for consumption upgrades, with a 14.2% year-on-year increase in sales of sports entertainment products in Q1 2025, significantly outpacing the growth of total retail sales of consumer goods [3] - In March 2025, 32 marathons were held nationwide, attracting over 420,000 participants, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits and the Wuhan Marathon drawing 70,000 out-of-town runners, leading to nearly 300 million yuan in total consumption [3] - The deep integration of events with urban tourism is creating a new trend of "traveling with events," as seen in the Wuhan Marathon, which linked over 20 cherry blossom viewing spots, resulting in a more than fivefold increase in ticket bookings for scenic spots and a 364% surge in hotel bookings near the event [3] Group 2: Manufacturing and Consumption - The dual approach of manufacturing and consumption is constructing a full-chain ecosystem in the sports industry, with Ningjin, Shandong, being the largest commercial fitness equipment production base, holding over 70% of the domestic market share and exporting to over 170 countries [3] - The transformation of Beijing Shougang Park is a model of urban renewal, incorporating new sports projects and attracting a daily foot traffic of over 1,000, thus revitalizing existing assets and creating new consumption spaces [3] Group 3: Technological Empowerment and Policy Innovation - Technological advancements and policy innovations are injecting new momentum into industry upgrades, with the Shanghai sports consumption resource integration platform addressing traditional event resource fragmentation by connecting event resources with financial services and commercial support [5] - The popularity of smart fitness equipment and VR sports training is enhancing the exercise experience, with 540 million people in China regularly exercising and a 57% increase in per capita sports spending compared to pre-pandemic levels, where smart equipment consumption accounts for 28% [5] - The sports industry has been included in the national strategic layout, with the "14th Five-Year Plan for Sports Development" aiming for a total industry scale of 5 trillion yuan by 2025, contributing 2% to GDP [5] Group 4: Economic and Social Impact - The synchronization of the sports industry with urban renewal, technological innovation, and consumption upgrades is not only releasing economic momentum but also fulfilling the public's aspiration for a better life [6] - Sports are transitioning from a "niche hobby" to a "national lifestyle," injecting lasting vitality into high-quality economic development [6]

Core Viewpoint - The 2025 China Dragon Boat Competition will be held in Enyang, Bazhong, Sichuan from May 26 to 31, featuring 48 elite teams and approximately 1,100 athletes from 28 provinces, autonomous regions, and municipalities across the country [1][2]. Group 1: Event Details - The competition will include seven categories: professional men's, professional women's, elite open, youth men's, youth women's, local men's, and a special U16 group for under 16 participants [2]. - Four race events are scheduled: 100 meters, 200 meters, 500 meters straight races, and 1,000 meters return races [2]. - Notable teams participating include the Shunde Lecong Louvre team and the Fuzhou Changle Huiquan team, both of which have achieved significant victories in previous competitions [2]. Group 2: Cultural and Economic Impact - The event aims to promote cultural heritage and expand participation across all age groups, transitioning from an "adult-centric" event to one that emphasizes "professional leadership, public participation, and youth engagement" [2]. - Bazhong has been leveraging the "Sports+" model to enhance the impact of events, hosting over 10 international and domestic events to promote high-quality development in sports and improve public health [3]. - The city is also focusing on attracting visitors and creating unique cultural and tourism products to convert event "traffic" into economic "growth" [3].