【文化评析】 以创新为驱动，优化非遗传播路径、拓展展示空间，用现代表达激发非遗内在活力。"见人见物见生 活"已成为优化非物质文化产品供给的共识。为此，一方面，应精准对接受众在不同场景、不同情境下 的个性化需求，在内涵上找准古今价值共鸣点，立足当下需求进行创造性转化，让文化遗产真正"活"在 当代。另一方面，须努力尝试在形式上贴合大众审美与接受习惯，强化科技赋能，善用数字技术打造独 具特色的互动体验消费场景，深化非遗与旅游的深度融合，放大文化的延展性与感染力。比如，多地探 索通过沉浸式文化体验、VR/AR技术、情景化演绎等展陈新方式，既激发非遗的鲜活生命力，又赋予 其新的时代内涵与现代表达形式，充分展现了非遗创新性发展的丰硕成果，更多人得以品味中华文化守 正创新、继古开今的时代风貌，感受中华民族独特的文化品格与精神气质。 作者：丛瑞雪（德州市委党校副教授） 《光明日报》（2026年01月06日 02版） 元旦期间，四川省非物质文化遗产馆推出"非遗跨年·天府迎新"主题活动，用一场持续3天的沉浸式非遗 盛宴，为游客送上特别的新年文化礼，让沉睡千年的古老技艺成为触手可及、可感可玩的"活"态历史。 不仅四川，上海、福建等 ...

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) has opened, positioning itself as a global hub for cultural products and services, attracting numerous cultural enterprises and projects for high-quality development in the industry [1][2] - Shenzhen Cultural Property Exchange (Shenzhen Cultural Exchange) aims to create a "never-ending Cultural Fair" by leveraging its comprehensive capabilities in cultural financial services, art trading, and project incubation, ensuring a complete monetization path for cultural products [1][2] - The online trading platform of Shenzhen Cultural Exchange has surpassed 30 billion yuan in transaction volume, showcasing a successful internet-based trading innovation model [2] Group 2 - The platform of Shenzhen Cultural Exchange includes various trading categories such as cultural artworks, jewelry, copyrights, and intangible cultural heritage, and collaborates with regions like Fujian and Shandong to enhance local cultural value through digital means [2][3] - During the Cultural Fair, Shenzhen Cultural Exchange will host over ten events, including new platform launches, high-end art forums, and project showcases, highlighting the achievements in building a "digital-physical integration" ecosystem [2] - Shenzhen Cultural Exchange is expanding its network and offering discounts and fee waivers for new member units, aiming to facilitate easier participation in its business ecosystem [3]