Core Insights - The article highlights the transformation of China's inbound tourism, moving from superficial sightseeing to immersive cultural experiences, as evidenced by foreign tourists participating in traditional activities during the Spring Festival [1][3]. Group 1: Inbound Tourism Trends - The "Come to China for the New Year" trend has emerged as a global tourism consumption phenomenon, with daily inbound and outbound passenger volume exceeding 2.05 million during the 2026 Spring Festival, marking a 14.1% year-on-year increase [3]. - There is a structural shift in the demand from overseas tourists, with immersive cultural experiences becoming the core demand rather than mere sightseeing [3]. Group 2: Supply Side Upgrades - The changing demand is driving the cultural tourism supply side to accelerate upgrades, with major online travel platforms like Ctrip moving beyond traditional functions to engage in detailed, on-the-ground operations around cultural resources [5]. - Ctrip has launched over 6,000 intangible cultural heritage (ICH) tourism products covering nearly 50 categories, standardizing previously scattered ICH skills into marketable products [7]. Group 3: Visitor Engagement and Economic Impact - The deep cultural experiences have led to longer visitor stays, with 42% of inbound tourists in Wuxi staying 4-7 days during the 2026 Spring Festival, a 14% increase year-on-year [7]. - The overall order volume for ICH-themed scenic spots in Jiangsu, Guangdong, Jiangxi, and Anhui increased by 43% during the Spring Festival, with overseas platform orders surging by 284% [7]. Group 4: Local Policy and Service Enhancements - Local service systems are being improved, with Jiangsu promoting inbound facilitation and Wuxi implementing ten measures for foreign tourist services, creating a seamless experience for visitors [8]. - Ctrip plans to collaborate with Wuxi on various cultural events in 2026, further integrating culture and tourism [8].