Core Insights - The company,潮宏基, reported a revenue of 4.102 billion yuan for the first half of 2025, representing a year-on-year growth of 19.54% [1] - The net profit attributable to shareholders reached 331 million yuan, marking a 44.34% increase compared to the previous year [1] - The company announced a cash dividend of 1 yuan per 10 shares, continuing its strategy of stable shareholder returns [1] Revenue and Profit Growth - The growth was driven by franchise expansion and brand differentiation, with a total of 1,540 jewelry stores by June 2025, including 1,340 franchise stores, an increase of 72 stores since the beginning of the year [1] - The company focused on three core product lines: heritage craft series, bead products targeting young consumers, and collaborations with popular IPs and cross-border artists [1] Digital and International Expansion - The company is pursuing a dual-track strategy of internationalization and digitalization, achieving breakthroughs in Southeast Asia with strong performance in Malaysia, Thailand, and Cambodia [2] - Digital tools are being utilized to optimize supply chain management for franchisees, enhancing inventory turnover efficiency and driving terminal profit growth [2]