非遗研学游

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暑期小团游、研学游成亲子游热门选择 美团旅行:“私家团”增速超100%
Guang Zhou Ri Bao· 2025-06-27 14:50
Group 1 - The core viewpoint of the article highlights the significant growth in China's family vacation market, with the online family vacation market expected to reach 300 billion yuan by 2025 [1] - The demand for "accommodation + dining" has surged by nearly 87%, "accommodation + entertainment" has increased by 99%, and "accommodation + flights" has grown by 36% over the past year [1] - The trend of family travel is shifting from simple visits to more in-depth tourism experiences, with a notable increase in demand for medium to long-distance travel (over 300 kilometers) exceeding 15% [1] Group 2 - The peak travel season is anticipated to start on July 5, with a significant rise in hotel accommodation searches by over 172% since the second week of June [2] - The report indicates that the demand for "private groups" has seen a year-on-year growth of over 100%, while chartered tours have increased by over 200% [2] - Popular travel destinations such as Jiangsu have experienced a 41% year-on-year increase in summer tourism bookings, with other regions like Xinjiang and Ningxia also showing substantial growth [2]