（王潇雨 摄影） 国庆中秋双节叠加的8天"超级黄金周"正式收官，旅游市场热度如此前的预测一样再创新高。据交通运 输部公布的数据显示，10月1日至8日累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人次， 同比增长6.2%。 在人们出游热情持续释放，全行业各项指标显著增长的背后，从诸多出游行为、消费选择以及与以往长 假期间出行习惯等诸多方面变化相比，可以瞥见在经过数十年发展转型之后，每一个公众假期出游热潮 都成为中国旅游产业升级迭代的"舞台"。在社会经济变迁和民众生活方式的演进中，旅游正逐步从标准 化、团体化的"千篇一律"转向个性化、碎片化的"沉浸式参与"，消费模式从精英阶层的奢侈享受转向全 民参与的大众休闲。 "爱玩"到"会玩" "在返乡探亲和大众旅游双重需求叠加的背景下，今年国庆中秋假期，长线跨省、跨境旅行趋势明显， 整体呈现走得更远、玩法更多、品质更高的特征。"同程旅行10月8日发布的《2025国庆中秋假期旅行消 费报告》显示。在"短途高频次，长线高品质"的假期旅行主基调下，用户的消费潜力也得到了持续释 放。今年国庆中秋假期，多居室、高品质的住宿产品，以及私家团、定制游的跟团游产品预订热度持 ...

（王潇雨 摄影） 本报（chinatimes.net.cn）记者王潇雨 北京报道 国庆中秋双节叠加的8天"超级黄金周"正式收官，旅游市场热度如此前的预测一样再创新高。据交通运 输部公布的数据显示，10月1日至8日累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人次， 同比增长6.2%。 在人们出游热情持续释放，全行业各项指标显著增长的背后，从诸多出游行为、消费选择以及与以往长 假期间出行习惯等诸多方面变化相比，可以瞥见在经过数十年发展转型之后，每一个公众假期出游热潮 都成为中国旅游产业升级迭代的"舞台"。在社会经济变迁和民众生活方式的演进中，旅游正逐步从标准 化、团体化的"千篇一律"转向个性化、碎片化的"沉浸式参与"，消费模式从精英阶层的奢侈享受转向全 民参与的大众休闲。 "爱玩"到"会玩" "在返乡探亲和大众旅游双重需求叠加的背景下，今年国庆中秋假期，长线跨省、跨境旅行趋势明显， 整体呈现走得更远、玩法更多、品质更高的特征。"同程旅行10月8日发布的《2025国庆中秋假期旅行消 费报告》显示。在"短途高频次，长线高品质"的假期旅行主基调下，用户的消费潜力也得到了持续释 放。今年国庆中秋假期，多 ...

Core Insights - The summer travel season of 2025 has seen a significant increase in travel volume compared to the previous year, with long-distance travel being the primary focus driven by various events and entertainment [1][3][10] Group 1: Travel Volume and Trends - The total number of travelers during the summer season has surpassed last year's figures, with a notable increase in travel among children aged 10 and under and seniors aged 60 and above, highlighting the vitality of family and senior travel markets [3][6] - Civil aviation is expected to reach a record high of 150 million passengers during the summer months of July and August, driven by affordable ticket prices and a significant increase in first-time flyers, particularly among children, students, and seniors [3][6] - Popular domestic destinations such as Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia have shown leading growth rates in travel volume [3][4] Group 2: Emerging Travel Preferences - There is a growing trend towards small group and private tours, with travelers seeking unique experiences and personalized itineraries, leading to a 70% increase in "family group" travel orders compared to 2024 [6][7] - The demand for outdoor activities and nature exploration has surged, with camping and river tracing experiences seeing over 100% growth in search volume [4][6] Group 3: Impact of Events and Entertainment - Events such as concerts and exhibitions have significantly boosted travel interest, with searches for accommodations and attractions near event venues increasing dramatically, exemplified by a 700% rise in searches around concert venues [10][11] - The resurgence of sports events has also fueled travel, with notable increases in bookings for destinations hosting these events, such as a nearly 200% increase in Jiangsu province's tourist bookings during the summer [11][12] Group 4: Influence of Media and Culture - The release of popular films and TV shows has driven travel interest to specific locations featured in these productions, with search volumes for related attractions increasing by as much as 380% [12]

Group 1: Summer Travel Trends - The summer travel season of 2025 has seen a significant increase in travel volume compared to the previous year, with long-distance travel being the primary focus [1][2] - Family travel and senior travel have shown notable growth, particularly among children aged 10 and under and seniors aged 60 and above [2] - Domestic and international travel bookings through platforms like Tuniu have experienced double-digit year-on-year growth [2][6] Group 2: Air Travel and Passenger Volume - The total passenger volume for civil aviation during the summer is expected to reach a historical high of 150 million, driven by affordable ticket prices and increased demand for long-distance travel [2] - Approximately 6 million first-time flyers are anticipated this summer, primarily consisting of children, students, and seniors [2] Group 3: Emerging Travel Preferences - There is a growing trend towards small group and private tours, with a significant increase in demand for personalized travel experiences [6][7] - The number of customized travel orders has surged, with a 53% increase in revenue from cross-province small group tours compared to 2024 [6] Group 4: Impact of Events and Entertainment - Events such as concerts and exhibitions have significantly boosted travel interest, with searches for accommodations and attractions near event venues increasing dramatically [10][11] - The popularity of sports events has also driven travel, with notable increases in bookings for destinations hosting these events [11] Group 5: Influence of Media and Culture - The release of popular films and TV shows has led to increased travel to filming locations, with some destinations experiencing over a 380% increase in search volume [12] - The success of domestic animations and dramas has particularly highlighted cultural tourism, with specific sites seeing substantial growth in visitor interest [12]

Core Insights - Tuniu's net revenue for Q2 2025 increased by 15.3% year-on-year, with packaged travel product revenue rising by 26.3%, and a net profit of 14.1 million yuan [2] - The CEO highlighted the company's focus on supply chain integration, product differentiation, and the application of digital technology to enhance customer experience and operational efficiency [2] - The board approved a new stock repurchase plan, intending to buy back up to 10 million USD of American Depositary Shares [2] Industry Trends - The tourism consumption saw multiple peaks during holidays such as Qingming Festival, Labor Day, and Dragon Boat Festival, with a notable increase in demand from users in third and fourth-tier cities [3] - Tuniu is adapting to market trends by developing niche travel experiences within popular destinations and expanding into emerging and lesser-known destinations to meet diverse customer needs [3] - The company is enhancing its channel diversification strategy by integrating online live streaming with offline stores, leading to over 50% year-on-year growth in payment and redemption amounts through live streaming channels [3]

Group 1 - The South Korean government will implement a temporary visa waiver policy for Chinese group tourists starting from September 29, lasting until June next year, although specific implementation details have not been disclosed [1] - Following the announcement, there was a 70% increase in search volume for flights to Seoul within half an hour, peaking at 1.2 times the usual rate, with the average ticket price from Shanghai to Seoul being 519 yuan [1] - China remains a significant source of tourists for South Korea, with outbound travel orders to South Korea increasing by 31% year-on-year, ranking third among outbound travel destinations [1] Group 2 - There are over 500 group tour products available from Shanghai to South Korea, with 4,000 local tour options, including cruises and customized tours, indicating a diverse range of travel offerings [2] - The implementation of the visa waiver policy is expected to enhance travel convenience, attracting more middle-aged and family travelers, and stimulating demand from third and fourth-tier cities [2] - The return of Chinese group tourists is anticipated to boost South Korea's retail, duty-free, and dining sectors, while also promoting cultural exchanges between China and South Korea [2]

Core Insights - The South Korean government will implement a temporary visa exemption policy for Chinese group tourists starting from September 29, lasting until June next year, which has led to a significant increase in search volume on various online travel platforms [1][2] - The search volume for flights to Seoul surged by 70% within half an hour of the announcement, with the average ticket price from Shanghai to Seoul being 519 yuan [1] - As of August 6, South Korea ranks third among outbound travel destinations for Chinese tourists, following Japan and Thailand, with a notable increase in travel orders compared to the previous year [1] Travel Industry Impact - Ctrip reported over 500 group tour products available from Shanghai to South Korea, along with 4,000 local tour options, including cruises and customized tours [2] - The visa exemption policy is expected to enhance travel convenience and simplify the visa process, potentially attracting more middle-aged and family travelers, as well as increasing demand from third and fourth-tier cities [2] Tourist Demographics - The majority of tourists traveling to South Korea are young, with 33% being born in the 1990s, 27% in the 1980s, and 19% in the 2000s [1] - The top ten cities contributing tourists to South Korea include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Suzhou, Nanjing, Qingdao, Changsha, and Chengdu [1]

Group 1 - The South Korean government will implement a temporary visa waiver policy for Chinese group tourists starting from September 29, lasting until June 30 of the following year, aimed at stimulating tourism demand and boosting the local economy [1] - The Bank of Korea estimates that an increase of 1 million Chinese group tourists could raise South Korea's economic growth rate by 0.08 percentage points [1] Group 2 - Data from Ctrip indicates a significant year-on-year increase in outbound travel orders from mainland tourists to South Korea, with South Korea ranking third among popular destinations, following Japan and Thailand [3] - The top ten cities in China sending tourists to South Korea include Shanghai, Beijing, and Hangzhou, with the majority of tourists being young, particularly those born in the 1990s [3] - Ctrip's travel research institute believes that the visa waiver policy will enhance travel convenience, attract more middle-aged and family groups, and stimulate demand from third and fourth-tier cities [3] - The return of Chinese group tourists is expected to directly benefit South Korea's retail, duty-free, and dining sectors, while also promoting cultural exchanges between China and South Korea [3]

Group 1 - The core theme of the "Civilized Tourism Beautiful Hangzhou" campaign is to promote high-quality tourism development through the integration of civilization and tourism, with a focus on new consumption trends in the tourism industry [2] - The tourism market in Hangzhou has shown strong vitality, with 240 million visitors in 2024, a year-on-year increase of 7.5%, and a significant rise in overnight international visitors by 107.8% [2] - The number of travel agencies in Hangzhou has been increasing at a rate of 10% since 2023, with a total of 1,243 registered agencies expected by 2025 [2] Group 2 - The shift in consumer preferences among the Z generation has led to a significant change in the travel market, with the proportion of free travel rising to 65% by 2025, while traditional group tours have decreased to 27% [3] - Tourists are increasingly seeking immersive experiences rather than just photo opportunities, with a notable rise in bookings for deep travel projects such as Hanfu photography and tea-making experiences [4] - The evolution of tourism consumption has shifted from basic functional needs to emotional value, emphasizing immersive experiences, social media creativity, cultural knowledge, and personalized services [4]

Core Viewpoint - The company is enhancing its travel agency segment by designing tailored travel itineraries for Tibet, catering to diverse tourist preferences and market trends [1] Group 1: Product Offerings - The company has launched various travel options including group tours, private tours, special train tours, and customized trips to meet individual tourist needs [1] - The itineraries cover classic routes such as Lhasa-Linzhi-Shigatse, in-depth tours like the Ali circuit, and cultural experiences including Tibetan New Year celebrations and Thangka painting [1] Group 2: Key Attractions - The travel packages include visits to major Tibetan landmarks such as the Potala Palace, Jokhang Temple, and the Yarlung Tsangpo Grand Canyon [1] - The itineraries are designed to provide a balanced experience with professional tour guide services, ensuring tourists can fully enjoy their travel experience [1]