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非遗魅力解锁流量密码
Jing Ji Ri Bao· 2025-07-12 22:10
Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Ningbo's Zhenhai District has significantly boosted local visitor numbers and consumption, exemplified by a 66.7% increase in tourists during the Dragon Boat Festival holiday [1]. Group 1: Cultural Heritage and Tourism Integration - The Zhenhai District has 52 ICH projects and 60 representative inheritors, focusing on revitalizing traditional crafts through a "dual empowerment" approach that combines ICH with tourism [1]. - The district has developed 10 unique ICH spaces that have become popular attractions for both residents and tourists, enhancing the area's cultural appeal [1]. Group 2: Community Engagement and Economic Impact - In Yongwang Village, ICH workshops have attracted over 10,000 visitors, extending tourist stay and boosting local consumption [2]. - The creation of a cultural center for Xiepu farmer paintings has led to the successful sale of various merchandise, including farmer painting-themed products [2]. - Monthly events featuring ICH representatives have increased community engagement and cultural consumption, with over 10 popular activities launched during the "Most Zhenhai, Waiting for You" ICH theme month [2]. Group 3: International Engagement and Economic Growth - The district has hosted international participants, including 56 foreign teachers from countries like Thailand and Kenya, who engaged in hands-on cultural experiences [3]. - The "point-to-line" initiative aims to connect various ICH sites and tourism routes, generating over 2.1 billion yuan in sales from related cultural products and agricultural goods [3]. - Over 30,000 participants have engaged in immersive ICH educational projects, showcasing the successful blend of traditional culture with modern tourism [3].