从央视舞台的集中展示到街巷市集的日常浸润，从传统技艺的守正传承到文化产品的创新表达，广 西非遗正以符合多元审美意趣的形态走进大众视野、融入现代生活之中。（吴晓雨） 步入南宁三街两巷景区，青砖黛瓦间人潮熙攘，非遗文创馆比比皆是。走进这些文创馆，看老手艺 正焕发出新的光彩：传统的博白芒竹编织技艺融入了新潮配色，打造时尚潮人手中的个性提包；寄托着 锦绣情思的壮族绣球，被精心设计成古香古色的香囊、压襟等文创，令人爱不释手；蜡染布料经匠人巧 手缝制，化作俏皮可爱的头绳配饰……这恰似一抹别致的"文化亮色"，点缀浓郁年味。 2月18日晚，在八桂大地精彩上演的中央广播电视总台《2026年春节戏曲晚会》首播，百余位戏曲 名家、新生代传承人与跨界艺人联袂献艺，为全国观众呈现了一场浸润桂风壮韵的迎春盛宴。此前亮相 晚会新闻发布会的广西联名文创套装"多谢了"，巧妙融合梧州六堡茶、钦州坭兴陶、右江壮族麽乜等非 遗元素，让传统技艺在时尚表达中焕发新生，成为广西非遗创造性转化的生动注脚。 马年新春到来，各类马元素迅速成为新春热门。"店里近期上架的壮锦小马挂件、小马剪纸钥匙 扣、马纹刺绣杯垫等文创产品，每件都承载着新春的美好寓意，获得了较好 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in travel and tourism consumption during the overlap of Valentine's Day and the upcoming Spring Festival, leading to a surge in bookings and visitor numbers at popular tourist destinations [1][9] - On February 14, domestic air travel saw over a 40% increase compared to the same week last year, with hotel bookings in popular small cities experiencing more than a 100% year-on-year growth [1][9] - Many tourist attractions have implemented crowd control measures due to high visitor numbers, with some locations halting online ticket sales [1][5] Group 2 - The trend of combining Valentine's Day with the Spring Festival to create an extended holiday is becoming popular, with February 14 marking a peak in travel activity for the Spring Festival [9] - Domestic travel for the Spring Festival is projected to increase by nearly 30% year-on-year, while outbound travel is expected to rise by about 20% [9][10] - The search volume for "intangible cultural heritage experiences" has surged by 200% in the past week, indicating a growing interest in cultural tourism [11][12] Group 3 - The report indicates that the average spending per person on travel during the Spring Festival has decreased by 10% to 20% compared to last year, reflecting a trend towards more cost-effective travel options [10][11] - The popularity of "reverse reunion" travel routes has increased significantly, with ticket sales for certain routes seeing over a 500% year-on-year growth [12][20] - The most favored destinations for travelers aged 60 and above include major cities like Beijing, Shanghai, and Guangzhou, with hotel bookings in these cities showing substantial growth [19][20]

Group 1 - The core viewpoint of the articles highlights the significant increase in tourism and travel activities during the Valentine's Day and the upcoming Spring Festival, driven by the combination of romantic and festive economies [1][2][4] - Domestic air travel for February 14 saw over a 40% increase compared to the same week last year, with hotel bookings in popular small cities more than doubling year-on-year [2][4] - The trend of combining Valentine's Day with the Spring Festival to create an extended holiday is becoming popular, leading to a peak in travel activity on February 14, which is expected to stabilize and grow from February 15 to 21 [4][5] Group 2 - The search volume for "intangible cultural heritage experiences" has increased by 200% in the past week, indicating a rising interest in cultural tourism [5][6] - Spring tourism data shows a nearly 30% year-on-year increase in domestic travel and a 20% increase in outbound travel during the Spring Festival period [5] - Popular destinations for "reverse reunion" flights, where older travelers fly to major cities to reunite with their children, have seen ticket sales increase by over five times [7][8] Group 3 - The most favored destinations for travelers aged 60 and above during the Spring Festival include major cities like Beijing, Shanghai, and Guangzhou, with hotel bookings in these cities seeing significant year-on-year growth [8][9] - The trend of "reverse reunion" reflects a shift in family dynamics, where the definition of reunion is evolving from merely returning home to enjoying experiences together in different locations [10]

2月14日，春节假期前最后一个工作日，恰巧遇上"情人节"，浪漫经济与年味经济叠加，带动文旅消费 热度激增。而随着"史上最长春节假期"即将到来，相关旅游产品的预订也在持续增长。 "抢跑"游客提前"占领"热门景区，多家景区已连日发布限流公告 同程旅行数据显示，2月14日出发的国内航空出行热度较上周同期增长超过40%，国内酒店市场在2月14 日迎来新一轮入住高峰，部分热门小城的酒店预订热度同比增长超1倍。 事实上，在拼假模式的带动下，部分旅客已提前开启假期生活，"抢跑"的游客提前"占领"热门景区，多 家景区已连日发布限流公告。 如当日14:10，万岁山武侠城发布通知称，因游客量较大，景区启动限流措施，当日停止线上售票。 智通财经（www.thepaper.cn）搜索发现，万岁山武侠城已经连续3天发布实行限流措施并停止售票的通 知。 无独有偶，老君山景区2月7日、2月11日、2月12日也都发布了限流公告称，预约售票数量达上限，建议 未成功预约购票的游客预约其他日期入园。 同程旅行的报告显示，春节假期前的最后一个工作日，选择将情人节与春节假期拼在一起凑成10天超长 假期正在成为热门趋势。在此背景下，2月14日也成为今年 ...

来源：环球网 【环球网消费综合报道】2026是春节申遗成功后的第二个非遗中国年，非遗体验从 "打卡式" 走向 "沉 浸式"，成为游客解锁深度年味、感受传统文化魅力的重要方式。 美团旅行数据显示，近一周来，"非遗体验"搜索量同比增长200%。根据游客出行情况，春节期间，美 团上热门非遗年俗文化体验热门目的地Top10为：北京、福州、开封、西安、唐山、泉州、湛江、揭 阳、厦门、黄山。 00 后最爱搜"非遗" 烧火龙、英歌舞、花灯鱼灯等非遗玩法上榜 临近春节，全民寻味非遗、体验非遗持续加浓年味。美团旅行数据显示，00 最爱搜索"非遗"，占搜索 人群的30%。他们更青睐互动性强、场景感足、兼具小众与特色的非遗玩法。关注"非遗"用户主要分布 在：西安、上海、广州、北京、武汉、哈尔滨、成都、杭州、扬州、汕头等地，兼顾南北核心城市与文 旅热门城市。 不赶热闹、不走过场。美团旅行数据显示，2026年春节"十大非遗热门玩法"为：去潮汕看烧火龙、去程 阳八寨学非遗侗画、去自贡看花灯、去瑶山古寨学竹编、去蔚县学剪纸、去胶东吃花饽饽、去开封逛清 明上河园庙会、去歙县看鱼灯、去揭阳看英歌舞、去河头老街看非遗展演。 除了经典非遗玩法，也 ...

澄城面花参展作品《大鼓枣山》由澄城县红云花馍农民专业合作社的18人团队历时1个月制作而 成，高4.5米，直径3.6米。 渭南市文化艺术中心（市非遗保护中心）相关负责人说："此次渭南非遗亮相首都，以具象化的艺 术语言，向全国讲述了黄河岸边的文化故事。下一步，我们将继续探索'非遗+文旅''非遗+产业'的创新 路径，为地方经济社会高质量发展注入新的文化动能。"（记者：耿杨洋） 1月28日，记者从渭南市文化艺术中心（市非遗保护中心）获悉：渭南市非遗项目临渭剪纸、澄城 面花的相关作品亮相中国非物质文化遗产馆"过年——丙午春节系列主题展"和"张灯结彩过大年"系列活 动，展示渭南非遗的独特魅力。相关作品将展出至3月20日。 本次参展的临渭剪纸作品有《马上有福》《福禄有余》《福寿三多图》等，由临渭剪纸市级非遗代 表性传承人曹静、高存梅和区级非遗代表性传承人李艺之共同创作。8件作品紧扣马年新春主题，将奔 马、福字等核心元素与牡丹、石榴、祥云、葫芦等传统纹样有机融合，传递出群众对生活富裕、祖国繁 荣的美好祈愿。 ...

Core Viewpoint - The integration of traditional intangible cultural heritage (ICH) with modern digital platforms like Douyin (TikTok) is revitalizing interest and participation in ICH, transforming it into a vibrant part of contemporary culture and commerce [1][4][10] Group 1: Event Overview - The Spring Festival ICH market at the Summer Palace featured various stalls showcasing traditional crafts, attracting numerous visitors [1] - The event was supported by the Beijing Cultural and Tourism Bureau and the China ICH Association, highlighting the collaboration between government and digital platforms [1][10] - Over 100 Douyin creators and numerous ICH inheritors participated, emphasizing the role of youth in preserving and promoting traditional crafts [1][3] Group 2: Visibility and Engagement - The concept of "being seen" is crucial for the revitalization of ICH, as it helps attract new talent and audiences [3][4] - Douyin's ICH creators play a significant role in making traditional crafts visible through engaging content, which has led to a substantial increase in ICH-related videos on the platform [4][5] - In 2025, Douyin plans to provide online training for 12,409 individuals, including 4,285 ICH inheritors, to enhance their digital skills [4] Group 3: Economic Impact - The transition from mere appreciation to actual consumption of ICH products is essential for creating a sustainable economic foundation for ICH [6] - Douyin's e-commerce platform has seen significant growth, with sales of ICH products surpassing offline sales, accounting for 67.8% of total sales by 2025 [6] - Over 300 million users purchased ICH-related products on Douyin in 2025, indicating a shift towards a more mainstream market for ICH [6] Group 4: Consumer Trends - Consumers on Douyin are increasingly interested in traditional culture, with a notable rise in engagement from younger demographics [7] - Feedback from consumers is influencing the development of ICH products, making them more appealing and accessible for everyday use [7] Group 5: Future Prospects - The "ICH+" concept is emerging, integrating ICH with e-commerce and cultural tourism, creating a synergistic effect that enhances both cultural appreciation and economic viability [8][9] - The Douyin ICH initiative aims to create a positive ecosystem that connects dissemination, consumption, and innovation, ensuring the longevity and relevance of ICH in modern society [9][10]

Core Viewpoint - The city of Linyi has successfully integrated intangible cultural heritage (ICH) with various industries, achieving significant economic benefits and cultural promotion, with ICH product sales exceeding 32 billion yuan during the 14th Five-Year Plan period [1][2]. Group 1: Economic Impact - The sales of ICH products in Linyi have surpassed 32 billion yuan, demonstrating a strong economic impact from the integration of ICH with industries such as tourism and e-commerce [1]. - The ICH industry has created 300,000 job opportunities, contributing to rural revitalization and economic transformation [1]. Group 2: Cultural Integration and Promotion - Linyi has been recognized for its innovative approaches to ICH, with multiple awards and recognitions, including the sixth Shandong Cultural Innovation Award for its "ICH + Industry" model [1]. - The city has developed various ICH tourism experiences, including performances and hands-on activities at popular tourist sites, enhancing the cultural tourism experience [2]. Group 3: Sales and Marketing Strategies - Linyi has expanded sales channels for ICH products by establishing online platforms and encouraging local enterprises to join major e-commerce sites like Douyin, Taobao, and JD.com [2]. - The city has organized events such as ICH fairs and shopping festivals to promote ICH products, breaking geographical limitations [2]. Group 4: Public Engagement and Awareness - Linyi has hosted numerous events to raise awareness of ICH, including the "Craftsmanship Builds Dreams" Spring Festival Gala and various cultural heritage exhibitions, engaging over 3 million participants [3]. - The city has showcased its ICH projects internationally, enhancing its visibility and cultural influence in countries like South Korea, Serbia, and Italy [3].

Core Viewpoint - The article highlights the traditional craft of Xiangyunsha, a unique silk fabric dyed with plant-based materials, emphasizing its cultural significance and the meticulous craftsmanship involved in its production [3][4][5]. Group 1: Production Process - The production of Xiangyunsha involves multiple intricate steps, including repeated dyeing and careful control of the dye's consistency, which is crucial for achieving the desired color and quality [4][6]. - The fabric is traditionally made from a plant called "薯莨" (sweet potato), and the dyeing process requires the fabric to be immersed in the dye multiple times to ensure deep color penetration [3][4]. - The drying process is equally important, with workers adjusting the fabric's exposure to sunlight based on weather conditions to enhance the fabric's color and texture [5][6]. Group 2: Cultural and Economic Impact - Xiangyunsha has been recognized as a national intangible cultural heritage since 2008, reflecting its historical and cultural importance [4]. - The industry has seen a revival, with local enterprises collaborating with businesses from Guangdong and Zhejiang to create a complete industrial chain from raw materials to consumer products [7]. - In the first ten months of the year, the Xiangyunsha industry generated a revenue of 38 million yuan, contributing to local economic development and improving the livelihoods of residents [7].

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant focus on intangible cultural heritage (ICH) in various tourist attractions across China, particularly in Shanxi Province's Xinzhu Ancient City, where traditional performances and local delicacies attracted large crowds [1][6] - In Shenzhen, a unique underwater performance of the traditional fish lantern dance showcased a blend of cultural heritage and modern presentation, enhancing the visitor experience [7][9] - Various regions, including Jiangxi and Jiangsu, innovated their cultural tourism offerings by integrating traditional arts with modern technology, creating immersive experiences that stimulated consumer engagement and extended visitor stays [11][14][19] Group 1: Shanxi Province - Xinzhu Ancient City experienced an average daily visitor count exceeding 110,000 during the holiday period, highlighting the popularity of ICH performances and local cuisine [6] - The traditional performance of "Dahuo" (Iron Flower) captivated audiences with its spectacular display of molten iron, contributing to the festive atmosphere [4] Group 2: Shenzhen - The underwater performance at the local aquarium featured traditional fish lanterns and a 15-meter-long dragon lantern, creating a dynamic and visually striking experience for visitors [9][10] - The integration of a large 73-square-meter national flag in the performance further enhanced the celebratory atmosphere, engaging the audience [10] Group 3: Jiangsu and Jiangxi - Jiangsu's innovative combination of traditional Huai opera with modern robotics attracted significant attention, showcasing a new model of cultural performance that includes interactive elements [11][14] - In Jiangxi, a series of activities at Jizhou Kiln combined ICH experiences with local cuisine and ceramic markets, enriching the visitor experience and promoting cultural engagement [16][18] - The "culture + experience + consumption" model implemented in these regions effectively stimulated holiday economic activity while fostering the transmission of intangible cultural heritage [19]