非遗+文旅

Search documents
传统文化赋能文旅消费 “非遗+”解锁假日经济“流量密码”
Yang Shi Wang· 2025-10-05 03:03
央视网消息: 这个国庆中秋假期,非遗成为各地景区景点重点展示的内容。在山西省忻州市的忻州古城内,打铁花等各类非遗民俗节目 火热上演,特色小吃街人潮涌动,呈现出一派热闹繁华的景象。 夜幕降临,华灯初上。在忻州古城内,国家级非遗表演打铁花火热上演。1600℃的铁水在表演者的木勺与击板间飞舞,刹那间夜空被点亮 成金色的海洋。夜幕下,忻州古城的美食一条街内更是人声鼎沸,荞面饸烙、定襄蒸肉、七盔八碗,在当地特色的小吃门店前,游客们早早就 排起了长队,争相品尝当地的特色小吃。 据统计,截至10月3日,山西忻州古城客流量日均已突破11万人。 广东深圳:水下非遗 别样国潮风情献礼国庆 在深圳,当地海洋馆将非遗沙头角鱼灯舞搬进水下,水下表演传递了别样的国潮风情,也让游客有了一份独特的仪式感。 在深圳这家海洋馆的巨型展缸内,演员手持传统鱼灯率先出现,鱼灯伴随水下真实鱼群游弋向前。幽暗的水下,鱼鳞的彩绘在光线穿透下 显得层次分明。随后,一条长约15米的龙灯从暗处游出,表演者利用潜水鳍缓慢而有力地踢水,带动龙身做出蜿蜒、盘旋和翻转的动作,水流 也被龙身扰动,共同构成一个充满力量感与动态平衡的水下世界。 非遗+机器人 解锁文旅新体验 ...
五指山:非遗“潮”起来 旅游火起来
Hai Nan Ri Bao· 2025-10-03 01:19
海南日报五指山10月2日电(海南日报全媒体见习记者 黄富国)"远方的客人到这里来,先问一句你 好嘞……"10月2日,五指山市水满乡毛纳村传来阵阵悠扬的黎族歌声。 当日,该村迎来众多游客,十分热闹。随着竹竿舞的音乐响起,现场氛围到达高潮。"各位游客朋 友,欢迎大家一起加入我们。"主持人热情邀约刚落,台下游客便迫不及待走上前,在村民舞者的指引 下有序跳起竹竿舞,竹竿敲击声、歌声、欢笑声交织在一起。 以黎族竹竿舞、黎锦展示等特色项目吸引游客 五指山:非遗"潮"起来 旅游火起来 演出最后,游客和村民围成圆圈,跳起黎族共同舞,歌声与笑声在村落间回荡,黎族非遗的魅力在 每一次牵手、每一次跳跃中悄然传递。 毛纳村的非遗魅力不止于此。当天下午,该村宝山竹屋前,"茶香非遗润生活"活动精彩上演,通过 五指山红茶制作、黎锦制作展示、黎族竹木器乐演奏等,为各地游客带来了一场酣畅淋漓的海南非遗深 度体验。 国庆中秋"双节"期间,五指山市以"非遗歌舞映山城・山水共赏传文脉"为主题,推出舌尖非遗、指 尖非遗、动态非遗三大主题玩法,在市区及各乡镇铺开多元非遗体验场景,为游客打开海南非遗深度游 的新世界。 近年来,五指山市以非遗为纽带,串联风 ...
青年返乡“捏”活老手艺
Ren Min Ri Bao· 2025-08-13 21:50
Core Insights - The article highlights the revival and commercialization of traditional Fengxiang clay sculpture in Liuying Village, Shaanxi Province, which has transformed from a local craft into a significant economic driver for the community [1] Group 1: Historical and Cultural Significance - Fengxiang clay sculpture has a history of over 600 years and is recognized as a national intangible cultural heritage project, with nearly all villagers skilled in the craft [1] - The cultural value and market potential of clay sculpture are emphasized by the representative inheritor, Hu Jinwei, who aims to integrate traditional craftsmanship with modern design [1] Group 2: Economic Impact and Development Model - The clay sculpture industry in Liuying Village has over 200 households and more than 1,000 individuals involved, generating an annual output value exceeding 40 million yuan [1] - The "company + cooperative + farmer" model has been implemented to organize and train artisans, enhancing the market vitality of the traditional craft [1] Group 3: Future Prospects and Innovation - The village is focusing on developing a non-heritage cultural village by combining intangible cultural heritage with tourism, creating new avenues for growth [1]
以歌会友 山歌传唱新时代
Zhong Guo Xin Wen Wang· 2025-08-07 01:11
Core Viewpoint - The 2025 National Hakka Mountain Song Invitation Competition aims to promote traditional Hakka culture and heritage through a series of events, emphasizing themes such as rural revitalization, national unity, and red culture [1] Group 1: Event Overview - The competition will take place from August to September in Yichun Tonggu and Nanchang, featuring four stages: preliminary, semi-final, final, and evening performance [1] - The theme "Singing a Mountain Song for the Party" integrates various contemporary elements, aiming to engage participants and audiences alike [1] Group 2: Cultural Significance - The event showcases the rich and diverse intangible cultural heritage of Hakka culture, allowing audiences to appreciate its profound depth and unique charm [1] - A special segment for "Red Hakka Mountain Songs" will be included, highlighting the cultural and historical significance of Hakka songs [1] Group 3: Participation and Activities - The competition attracts singers and teams from regions including Jiangxi, Hunan, Hubei, Guangdong, and Fujian, with participants spanning all age groups [1] - Additional cultural tourism activities such as scenic area singing, guest field trips, and self-driving tours will be organized to enhance the immersive cultural experience [1]
云端上的村庄:唱起“哦得得” 过上好日子
Zhong Guo Qing Nian Bao· 2025-07-25 02:31
Core Viewpoint - The integration of intangible cultural heritage and rural tourism in the Nu ethnic group has led to economic growth and cultural preservation in the village of Laomuden, Yunnan Province, showcasing a successful model of "intangible cultural heritage + tourism" [2][6][9]. Group 1: Cultural Heritage and Tourism Development - The Nu ethnic song "Ode De" has gained recognition through performances, bringing attention to the Nu culture and Laomuden village [2][6]. - The village has transformed from a secluded agricultural community to a popular tourist destination, with over 40 homestays established, significantly increasing local employment in tourism-related jobs [5][9]. - The local tourism revenue reached over 8 million yuan in 2024, highlighting the economic impact of tourism on the village [5]. Group 2: Personal Journey and Community Impact - Yu Wulin, a key figure in promoting Nu culture, started the first homestay in Laomuden in 2001, evolving it based on tourist needs and preferences [3][4]. - The community has embraced tourism, with many villagers seeking guidance from Yu Wulin on establishing their own homestays, leading to a collective economic uplift [5][9]. - Cultural transmission efforts include free classes for children to learn "Ode De" and traditional instruments, ensuring the preservation of Nu heritage for future generations [8][9]. Group 3: Economic Benefits and Cultural Engagement - Participation in cultural performances provides additional income for villagers, with performers earning around 4,000 yuan per month during peak tourist seasons [8]. - The model of "intangible cultural heritage + tourism" not only enhances cultural awareness among visitors but also improves the livelihoods of local residents [9][10].
非遗魅力解锁流量密码
Jing Ji Ri Bao· 2025-07-12 22:10
Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Ningbo's Zhenhai District has significantly boosted local visitor numbers and consumption, exemplified by a 66.7% increase in tourists during the Dragon Boat Festival holiday [1]. Group 1: Cultural Heritage and Tourism Integration - The Zhenhai District has 52 ICH projects and 60 representative inheritors, focusing on revitalizing traditional crafts through a "dual empowerment" approach that combines ICH with tourism [1]. - The district has developed 10 unique ICH spaces that have become popular attractions for both residents and tourists, enhancing the area's cultural appeal [1]. Group 2: Community Engagement and Economic Impact - In Yongwang Village, ICH workshops have attracted over 10,000 visitors, extending tourist stay and boosting local consumption [2]. - The creation of a cultural center for Xiepu farmer paintings has led to the successful sale of various merchandise, including farmer painting-themed products [2]. - Monthly events featuring ICH representatives have increased community engagement and cultural consumption, with over 10 popular activities launched during the "Most Zhenhai, Waiting for You" ICH theme month [2]. Group 3: International Engagement and Economic Growth - The district has hosted international participants, including 56 foreign teachers from countries like Thailand and Kenya, who engaged in hands-on cultural experiences [3]. - The "point-to-line" initiative aims to connect various ICH sites and tourism routes, generating over 2.1 billion yuan in sales from related cultural products and agricultural goods [3]. - Over 30,000 participants have engaged in immersive ICH educational projects, showcasing the successful blend of traditional culture with modern tourism [3].
老手艺迎来新机遇
Jing Ji Ri Bao· 2025-07-01 22:28
Core Insights - The integration of intangible cultural heritage (ICH) into the cultural tourism industry is creating new opportunities and experiences for visitors, with various ICH tourism projects emerging across regions [1][2] - The demand for ICH tourism is driven by increasing cultural confidence and a desire for unique cultural experiences beyond traditional sightseeing and dining [1][2] Group 1: Industry Trends - ICH tourism is becoming popular as tourists seek immersive experiences, such as traditional crafts and local cuisine, which enhances their cultural engagement [2][3] - Successful ICH tourism projects require systematic thinking and long-term planning, with local governments implementing strategies to make ICH accessible and engaging for tourists [2][3] Group 2: Innovation and Technology - The use of new technologies, such as artificial intelligence, is being explored to inject innovation into local ICH, enhancing its appeal and relevance [2] - Online platforms are being utilized to promote ICH, with creators achieving significant engagement and visibility through social media [2] Group 3: Challenges and Considerations - There are concerns about the commercialization and misrepresentation of ICH, highlighting the need for genuine and immersive experiences that respect cultural heritage [3] - The focus should be on protecting ICH while fostering its integration with tourism and technology, ensuring that it remains relevant and beneficial for future generations [3]
把“泥娃娃”捏上世界舞台
Ren Min Ri Bao· 2025-06-27 22:12
Core Viewpoint - The article highlights the transformation and revival of Fengxiang clay sculpture, a traditional craft in China, through innovation and cultural exchange, led by Hu Xinming, a national-level inheritor of this intangible cultural heritage [2][4]. Group 1: Historical Background - Hu Xinming began learning clay sculpture at the age of 11, and over the decades, he has witnessed the evolution of this craft into a cultural treasure recognized beyond local borders [2]. - Fengxiang, known as the birthplace of Zhou-Qin culture, has a rich history that influences the designs of clay sculptures, such as the classic tiger face shape resembling ancient bronze patterns [2]. Group 2: Challenges Faced - The Fengxiang clay sculpture industry faced a decline as villagers turned to other jobs due to low income from clay sculpture, with Hu Xinming identifying four main issues: fragility during transport, low processing efficiency, poor packaging, and outdated designs [4]. - Past export attempts, such as sending thousands of clay sculptures to Singapore, resulted in significant losses due to breakage, highlighting the need for improvements in production methods [4]. Group 3: Innovations and Revival - Hu Xinming innovated by incorporating materials like paper pulp and cotton into the clay, developing more durable sculptures, and modernizing production techniques with new molds and packaging [4]. - The revival of Fengxiang clay sculpture has led to a significant increase in production, with over 200 households and more than a thousand people involved, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries [4]. Group 4: Cultural Integration and Future - The younger generation, represented by Hu Xinming's son, is integrating modern elements into clay sculpture, creating new products like scarves and phone cases, which have gained popularity online [5]. - The establishment of clay sculpture training centers and experience parks reflects a successful blend of intangible cultural heritage with tourism, paving new paths for the industry [4].
看龙舟品粽子 端午假期入境客流创新高 “非遗+文旅”带火中国游
Yang Shi Xin Wen Ke Hu Duan· 2025-06-04 01:00
Group 1 - The Dragon Boat Festival this year marks the first holiday after the implementation of the 240-hour visa-free transit policy, leading to a record high in inbound and outbound passenger flow at various ports [1][2] - The National Immigration Administration reported that 231,000 foreign visitors entered China under the visa-free policy during the holiday, representing a 59.4% increase compared to the same period last year [1] - The influx of foreign tourists is attributed to China's rich cultural heritage and traditional festival experiences [1] Group 2 - In Beijing, the total number of inbound and outbound passengers reached 178,000 during the Dragon Boat Festival, a 14.8% increase year-on-year, with foreign visitors accounting for 54,000, up 34.7% [4] - The Beijing Municipal Bureau of Culture and Tourism organized over 1,700 activities themed "Enduring Dragon Boat Spirit, Colorful Summer in Beijing" to engage with inbound tourists [4] - In Xi'an, the holiday saw over 17,000 inbound and outbound passengers, with new measures introduced to enhance international tourism visibility [6] Group 3 - In Hubei, the visa-free policy attracted a significant number of foreign tourists, with a 21.1% increase in inbound and outbound passenger flow during the holiday [8] - The implementation of visa-free policies for South Korea and Japan has led to a surge in short-distance cruise tourism, with Liaoning and Shandong becoming popular destinations [9][11] - During the holiday, Shandong reported 11,000 inbound South Korean travelers, a remarkable 117.5% increase year-on-year [13] Group 4 - The Guangdong-Hong Kong-Macao Greater Bay Area hosted various large-scale events, leading to record high inbound passenger flow at multiple ports [22] - Shenzhen's ports, including Luohu and Huanggang, achieved new highs in inbound passenger flow, with over 690,000 people processed at Huanggang Border Inspection Station during the holiday [24] - Zhuhai's ports also experienced a peak in inbound and outbound passenger flow, with a 6.7% year-on-year increase, driven by the popularity of domestic tourism and convenient cross-border policies [28]
梅州丰顺:一个粤北县城的文旅产业密码
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-03 05:43
Core Insights - Fengshun County has emerged as a new tourism hotspot in Guangdong during the Dragon Boat Festival, attracting a significant number of visitors and generating over 300 million yuan in tourism revenue in the first quarter of this year [1][3][12] - The county is leveraging its rich cultural heritage and natural resources to develop a diversified tourism model, integrating various sectors such as scenic spots, hot springs, accommodation, dining, and intangible cultural heritage [3][12] Tourism Development - Fengshun County is focusing on the "Cultural and Health Tourism" strategy, aiming to create a comprehensive tourism ecosystem that includes red tourism, ecological tourism, and cultural tourism [3][11][13] - The county has identified key attractions such as Hongtu Mountain, which offers panoramic views and is a significant site for red tourism, highlighting its historical importance during the revolutionary period [2][4][12] Cultural Heritage and Non-Material Cultural Heritage - The county is actively promoting its intangible cultural heritage, particularly the Pu Zhai Fire Dragon, which has been recognized as a national-level intangible cultural heritage and attracts thousands of visitors during festivals [7][8][9] - Efforts are being made to integrate non-material cultural heritage into tourism experiences, enhancing cultural value and creating new consumption hotspots [9][10] Eco-Tourism and Wellness - Fengshun County is known for its abundant geothermal resources, with 24 geothermal activity areas, making it a recognized "Hot Spring City" in China [11][12] - The county is promoting wellness tourism through hot springs and outdoor activities, appealing to self-driving and camping enthusiasts from the Guangdong-Hong Kong-Macao Greater Bay Area [10][11] Economic Impact - The tourism boom has positively impacted the local economy, with a significant increase in hotel occupancy rates and the development of surrounding rural tourism routes [12][13] - The county's tourism industry is seen as a key driver for economic growth, showcasing its potential as a model for rural revitalization and economic exploration [13]