Core Viewpoint - The 2025 National Hakka Mountain Song Invitation Competition aims to promote traditional Hakka culture and heritage through a series of events, emphasizing themes such as rural revitalization, national unity, and red culture [1] Group 1: Event Overview - The competition will take place from August to September in Yichun Tonggu and Nanchang, featuring four stages: preliminary, semi-final, final, and evening performance [1] - The theme "Singing a Mountain Song for the Party" integrates various contemporary elements, aiming to engage participants and audiences alike [1] Group 2: Cultural Significance - The event showcases the rich and diverse intangible cultural heritage of Hakka culture, allowing audiences to appreciate its profound depth and unique charm [1] - A special segment for "Red Hakka Mountain Songs" will be included, highlighting the cultural and historical significance of Hakka songs [1] Group 3: Participation and Activities - The competition attracts singers and teams from regions including Jiangxi, Hunan, Hubei, Guangdong, and Fujian, with participants spanning all age groups [1] - Additional cultural tourism activities such as scenic area singing, guest field trips, and self-driving tours will be organized to enhance the immersive cultural experience [1]

Core Viewpoint - The integration of intangible cultural heritage and rural tourism in the Nu ethnic group has led to economic growth and cultural preservation in the village of Laomuden, Yunnan Province, showcasing a successful model of "intangible cultural heritage + tourism" [2][6][9]. Group 1: Cultural Heritage and Tourism Development - The Nu ethnic song "Ode De" has gained recognition through performances, bringing attention to the Nu culture and Laomuden village [2][6]. - The village has transformed from a secluded agricultural community to a popular tourist destination, with over 40 homestays established, significantly increasing local employment in tourism-related jobs [5][9]. - The local tourism revenue reached over 8 million yuan in 2024, highlighting the economic impact of tourism on the village [5]. Group 2: Personal Journey and Community Impact - Yu Wulin, a key figure in promoting Nu culture, started the first homestay in Laomuden in 2001, evolving it based on tourist needs and preferences [3][4]. - The community has embraced tourism, with many villagers seeking guidance from Yu Wulin on establishing their own homestays, leading to a collective economic uplift [5][9]. - Cultural transmission efforts include free classes for children to learn "Ode De" and traditional instruments, ensuring the preservation of Nu heritage for future generations [8][9]. Group 3: Economic Benefits and Cultural Engagement - Participation in cultural performances provides additional income for villagers, with performers earning around 4,000 yuan per month during peak tourist seasons [8]. - The model of "intangible cultural heritage + tourism" not only enhances cultural awareness among visitors but also improves the livelihoods of local residents [9][10].

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Ningbo's Zhenhai District has significantly boosted local visitor numbers and consumption, exemplified by a 66.7% increase in tourists during the Dragon Boat Festival holiday [1]. Group 1: Cultural Heritage and Tourism Integration - The Zhenhai District has 52 ICH projects and 60 representative inheritors, focusing on revitalizing traditional crafts through a "dual empowerment" approach that combines ICH with tourism [1]. - The district has developed 10 unique ICH spaces that have become popular attractions for both residents and tourists, enhancing the area's cultural appeal [1]. Group 2: Community Engagement and Economic Impact - In Yongwang Village, ICH workshops have attracted over 10,000 visitors, extending tourist stay and boosting local consumption [2]. - The creation of a cultural center for Xiepu farmer paintings has led to the successful sale of various merchandise, including farmer painting-themed products [2]. - Monthly events featuring ICH representatives have increased community engagement and cultural consumption, with over 10 popular activities launched during the "Most Zhenhai, Waiting for You" ICH theme month [2]. Group 3: International Engagement and Economic Growth - The district has hosted international participants, including 56 foreign teachers from countries like Thailand and Kenya, who engaged in hands-on cultural experiences [3]. - The "point-to-line" initiative aims to connect various ICH sites and tourism routes, generating over 2.1 billion yuan in sales from related cultural products and agricultural goods [3]. - Over 30,000 participants have engaged in immersive ICH educational projects, showcasing the successful blend of traditional culture with modern tourism [3].

Core Insights - The integration of intangible cultural heritage (ICH) into the cultural tourism industry is creating new opportunities and experiences for visitors, with various ICH tourism projects emerging across regions [1][2] - The demand for ICH tourism is driven by increasing cultural confidence and a desire for unique cultural experiences beyond traditional sightseeing and dining [1][2] Group 1: Industry Trends - ICH tourism is becoming popular as tourists seek immersive experiences, such as traditional crafts and local cuisine, which enhances their cultural engagement [2][3] - Successful ICH tourism projects require systematic thinking and long-term planning, with local governments implementing strategies to make ICH accessible and engaging for tourists [2][3] Group 2: Innovation and Technology - The use of new technologies, such as artificial intelligence, is being explored to inject innovation into local ICH, enhancing its appeal and relevance [2] - Online platforms are being utilized to promote ICH, with creators achieving significant engagement and visibility through social media [2] Group 3: Challenges and Considerations - There are concerns about the commercialization and misrepresentation of ICH, highlighting the need for genuine and immersive experiences that respect cultural heritage [3] - The focus should be on protecting ICH while fostering its integration with tourism and technology, ensuring that it remains relevant and beneficial for future generations [3]

Core Viewpoint - The article highlights the transformation and revival of Fengxiang clay sculpture, a traditional craft in China, through innovation and cultural exchange, led by Hu Xinming, a national-level inheritor of this intangible cultural heritage [2][4]. Group 1: Historical Background - Hu Xinming began learning clay sculpture at the age of 11, and over the decades, he has witnessed the evolution of this craft into a cultural treasure recognized beyond local borders [2]. - Fengxiang, known as the birthplace of Zhou-Qin culture, has a rich history that influences the designs of clay sculptures, such as the classic tiger face shape resembling ancient bronze patterns [2]. Group 2: Challenges Faced - The Fengxiang clay sculpture industry faced a decline as villagers turned to other jobs due to low income from clay sculpture, with Hu Xinming identifying four main issues: fragility during transport, low processing efficiency, poor packaging, and outdated designs [4]. - Past export attempts, such as sending thousands of clay sculptures to Singapore, resulted in significant losses due to breakage, highlighting the need for improvements in production methods [4]. Group 3: Innovations and Revival - Hu Xinming innovated by incorporating materials like paper pulp and cotton into the clay, developing more durable sculptures, and modernizing production techniques with new molds and packaging [4]. - The revival of Fengxiang clay sculpture has led to a significant increase in production, with over 200 households and more than a thousand people involved, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries [4]. Group 4: Cultural Integration and Future - The younger generation, represented by Hu Xinming's son, is integrating modern elements into clay sculpture, creating new products like scarves and phone cases, which have gained popularity online [5]. - The establishment of clay sculpture training centers and experience parks reflects a successful blend of intangible cultural heritage with tourism, paving new paths for the industry [4].

Group 1 - The Dragon Boat Festival this year marks the first holiday after the implementation of the 240-hour visa-free transit policy, leading to a record high in inbound and outbound passenger flow at various ports [1][2] - The National Immigration Administration reported that 231,000 foreign visitors entered China under the visa-free policy during the holiday, representing a 59.4% increase compared to the same period last year [1] - The influx of foreign tourists is attributed to China's rich cultural heritage and traditional festival experiences [1] Group 2 - In Beijing, the total number of inbound and outbound passengers reached 178,000 during the Dragon Boat Festival, a 14.8% increase year-on-year, with foreign visitors accounting for 54,000, up 34.7% [4] - The Beijing Municipal Bureau of Culture and Tourism organized over 1,700 activities themed "Enduring Dragon Boat Spirit, Colorful Summer in Beijing" to engage with inbound tourists [4] - In Xi'an, the holiday saw over 17,000 inbound and outbound passengers, with new measures introduced to enhance international tourism visibility [6] Group 3 - In Hubei, the visa-free policy attracted a significant number of foreign tourists, with a 21.1% increase in inbound and outbound passenger flow during the holiday [8] - The implementation of visa-free policies for South Korea and Japan has led to a surge in short-distance cruise tourism, with Liaoning and Shandong becoming popular destinations [9][11] - During the holiday, Shandong reported 11,000 inbound South Korean travelers, a remarkable 117.5% increase year-on-year [13] Group 4 - The Guangdong-Hong Kong-Macao Greater Bay Area hosted various large-scale events, leading to record high inbound passenger flow at multiple ports [22] - Shenzhen's ports, including Luohu and Huanggang, achieved new highs in inbound passenger flow, with over 690,000 people processed at Huanggang Border Inspection Station during the holiday [24] - Zhuhai's ports also experienced a peak in inbound and outbound passenger flow, with a 6.7% year-on-year increase, driven by the popularity of domestic tourism and convenient cross-border policies [28]

Core Insights - Fengshun County has emerged as a new tourism hotspot in Guangdong during the Dragon Boat Festival, attracting a significant number of visitors and generating over 300 million yuan in tourism revenue in the first quarter of this year [1][3][12] - The county is leveraging its rich cultural heritage and natural resources to develop a diversified tourism model, integrating various sectors such as scenic spots, hot springs, accommodation, dining, and intangible cultural heritage [3][12] Tourism Development - Fengshun County is focusing on the "Cultural and Health Tourism" strategy, aiming to create a comprehensive tourism ecosystem that includes red tourism, ecological tourism, and cultural tourism [3][11][13] - The county has identified key attractions such as Hongtu Mountain, which offers panoramic views and is a significant site for red tourism, highlighting its historical importance during the revolutionary period [2][4][12] Cultural Heritage and Non-Material Cultural Heritage - The county is actively promoting its intangible cultural heritage, particularly the Pu Zhai Fire Dragon, which has been recognized as a national-level intangible cultural heritage and attracts thousands of visitors during festivals [7][8][9] - Efforts are being made to integrate non-material cultural heritage into tourism experiences, enhancing cultural value and creating new consumption hotspots [9][10] Eco-Tourism and Wellness - Fengshun County is known for its abundant geothermal resources, with 24 geothermal activity areas, making it a recognized "Hot Spring City" in China [11][12] - The county is promoting wellness tourism through hot springs and outdoor activities, appealing to self-driving and camping enthusiasts from the Guangdong-Hong Kong-Macao Greater Bay Area [10][11] Economic Impact - The tourism boom has positively impacted the local economy, with a significant increase in hotel occupancy rates and the development of surrounding rural tourism routes [12][13] - The county's tourism industry is seen as a key driver for economic growth, showcasing its potential as a model for rural revitalization and economic exploration [13]

Core Insights - The article highlights the thriving development of the mud sculpture industry in Liu Ying Village, known as "China's First Mud Sculpture Village," with an annual output value exceeding 40 million yuan and products exported to over 30 countries and regions [1][2]. Group 1: Industry Development - Liu Ying Village has over 200 households and thousands of people engaged in the mud sculpture industry, which has seen significant growth due to collective efforts and a focus on cultural tourism [1][2]. - The mud sculpture industry in Fengxiang has a rich history dating back to the Western Zhou period, characterized by vibrant colors and traditional patterns, and was recognized as a national intangible cultural heritage in 2006 [1][2]. Group 2: Key Figures and Innovations - Hu Xinming, a representative inheritor of the Fengxiang mud sculpture, has played a pivotal role in promoting the craft, including showcasing it internationally and creating over 180 new varieties of mud sculptures [2][3]. - The introduction of a closed-loop cooperation model involving "company + cooperative + farmers" has enhanced production efficiency and created job opportunities for over 320 local residents [3]. Group 3: Youth Engagement and Modernization - The younger generation, represented by Hu Jinwei, is modernizing the mud sculpture art by integrating it with contemporary design and lifestyle products, appealing to younger consumers [4][5]. - Hu Jinwei has developed various derivative products and educational programs to promote traditional culture among local schools and universities, attracting thousands of participants annually [5][6]. Group 4: Cultural Significance and Future Aspirations - The mud sculpture culture embodies the hopes and positive attitudes of local people towards life, and there is a strong emphasis on maintaining traditional elements while adapting to modern consumer trends [6][7]. - Plans for a Fengxiang mud sculpture cultural and creative competition aim to engage more young talents in the innovative development of the craft, expanding its presence in everyday life [7].

Core Viewpoint - The upcoming "May Day" holiday is expected to trigger a tourism boom, with "Intangible Cultural Heritage + Cultural Tourism" gaining attention due to its blend of traditional culture and market potential [1] Group 1: Achievements in "Intangible Cultural Heritage + Cultural Tourism" - Significant progress has been made in integrating intangible cultural heritage with tourism, with over 100,000 representative projects recognized at various administrative levels [1] - More than 6,700 intangible cultural heritage workshops have been established across the country [1] - Examples include the establishment of experiential bases in Weifang, Shandong, and the innovative integration of intangible heritage with festivals in Pu'er, Yunnan, attracting numerous tourists [1] Group 2: Challenges in Development - Issues such as uneven regional development, severe product homogeneity, and the aging of inheritors pose risks to the sustainability of intangible cultural heritage [2] - There is a need for policy, industry, and enterprise-level interventions to achieve deeper integration of intangible heritage and cultural tourism [2] Group 3: Policy Recommendations - Strengthening regional cultural tourism integration mechanisms and establishing a cross-provincial resource-sharing platform are essential [2] - A special development fund for intangible cultural heritage tourism should be established to encourage investment from enterprises and social organizations [2] - Talent development initiatives, such as the "New Generation of Intangible Heritage" training program, should be implemented [2] Group 4: Industry Development Strategies - Promoting digitalization in the industry, including the establishment of a digital asset trading center and AI creative platforms, is crucial [2] - Creating industry clusters that integrate workshops, digital labs, and e-commerce bases can enhance supply chain upgrades [2] - Differentiating the industry by exploring unique regional cultural tourism models will help in developing distinctive "Intangible Cultural Heritage + Cultural Tourism" forms [2] Group 5: Corporate Strategies - Encouraging product diversification and innovation through collaborations with modern art can enhance the appeal of intangible heritage products [3] - Strengthening brand operations to increase the visibility and reputation of intangible heritage projects is vital [3] - Aligning intangible heritage with contemporary lifestyle and aesthetic standards will facilitate the development of new products and experiences [3]