齐鲁晚报·齐鲁壹点 姜曼 非遗销售渠道不断拓宽。搭建线上销售平台，引导非遗企业入驻抖音、淘宝、京东等主流电商平台，借 助网络渠道推广销售非遗产品。打破地域限制，举办非遗大集、非遗购物节、非遗产品展销等活动，集 中推广剪纸、中国结、二胡、草编等非遗商品。 非遗宣传氛围更加浓厚。连续举办三届"匠心筑梦 多彩沂蒙"非遗春节晚会、十一届优秀传统文化进校 园暨非物质文化遗产博览会，开展千余场次"非遗进景区、进社区、进校园"活动，线上线下（300959） 参与人次超300万。央视《非遗里的中国》山东篇在该市拍摄，绒花制作、费县手绣等非遗项目先后亮 相韩国、塞尔维亚、意大利及香港、澳门等国家和地区。 12月18日，记者从临沂市文化和旅游局获悉，"十四五"期间，该市围绕非遗活化利用推出多元举措，通 过"非遗+产业""非遗+文旅""非遗+电商"等融合模式，实现了非遗保护传承与经济社会发展的良性互 动，全市非遗类产品销售额突破320亿元。 非遗富民惠民效果显著。评选模范传承人、优秀非遗工坊并给予资金扶持，树立行业典型，形成规模 化、标准化的非遗生产载体，郯城县"非遗+产业"助力乡村振兴新路径获第六届山东省文化创新奖，4个 案例入 ...

Core Viewpoint - The article highlights the traditional craft of Xiangyunsha, a unique silk fabric dyed with plant-based materials, emphasizing its cultural significance and the meticulous craftsmanship involved in its production [3][4][5]. Group 1: Production Process - The production of Xiangyunsha involves multiple intricate steps, including repeated dyeing and careful control of the dye's consistency, which is crucial for achieving the desired color and quality [4][6]. - The fabric is traditionally made from a plant called "薯莨" (sweet potato), and the dyeing process requires the fabric to be immersed in the dye multiple times to ensure deep color penetration [3][4]. - The drying process is equally important, with workers adjusting the fabric's exposure to sunlight based on weather conditions to enhance the fabric's color and texture [5][6]. Group 2: Cultural and Economic Impact - Xiangyunsha has been recognized as a national intangible cultural heritage since 2008, reflecting its historical and cultural importance [4]. - The industry has seen a revival, with local enterprises collaborating with businesses from Guangdong and Zhejiang to create a complete industrial chain from raw materials to consumer products [7]. - In the first ten months of the year, the Xiangyunsha industry generated a revenue of 38 million yuan, contributing to local economic development and improving the livelihoods of residents [7].

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant focus on intangible cultural heritage (ICH) in various tourist attractions across China, particularly in Shanxi Province's Xinzhu Ancient City, where traditional performances and local delicacies attracted large crowds [1][6] - In Shenzhen, a unique underwater performance of the traditional fish lantern dance showcased a blend of cultural heritage and modern presentation, enhancing the visitor experience [7][9] - Various regions, including Jiangxi and Jiangsu, innovated their cultural tourism offerings by integrating traditional arts with modern technology, creating immersive experiences that stimulated consumer engagement and extended visitor stays [11][14][19] Group 1: Shanxi Province - Xinzhu Ancient City experienced an average daily visitor count exceeding 110,000 during the holiday period, highlighting the popularity of ICH performances and local cuisine [6] - The traditional performance of "Dahuo" (Iron Flower) captivated audiences with its spectacular display of molten iron, contributing to the festive atmosphere [4] Group 2: Shenzhen - The underwater performance at the local aquarium featured traditional fish lanterns and a 15-meter-long dragon lantern, creating a dynamic and visually striking experience for visitors [9][10] - The integration of a large 73-square-meter national flag in the performance further enhanced the celebratory atmosphere, engaging the audience [10] Group 3: Jiangsu and Jiangxi - Jiangsu's innovative combination of traditional Huai opera with modern robotics attracted significant attention, showcasing a new model of cultural performance that includes interactive elements [11][14] - In Jiangxi, a series of activities at Jizhou Kiln combined ICH experiences with local cuisine and ceramic markets, enriching the visitor experience and promoting cultural engagement [16][18] - The "culture + experience + consumption" model implemented in these regions effectively stimulated holiday economic activity while fostering the transmission of intangible cultural heritage [19]

Core Viewpoint - The article highlights the vibrant cultural tourism activities in Wuzhishan, Hainan, focusing on the integration of intangible cultural heritage (ICH) with tourism to enhance visitor experiences and promote local culture [2][3]. Group 1: Cultural Activities - Wuzhishan is hosting various cultural events during the National Day and Mid-Autumn Festival, themed "Intangible Heritage Dance Reflecting Mountain City" which includes diverse experiences such as culinary and craft demonstrations [2][3]. - The activities feature traditional performances like the Li ethnic bamboo pole dance, showcasing the lively interaction between tourists and local residents [2]. Group 2: Community Engagement - The events encourage active participation from visitors, allowing them to engage in traditional dances and crafts, thereby deepening their understanding and appreciation of Hainan's culture [3]. - Various locations in Wuzhishan, such as Maona Village and Xiaodao Park, are hosting specific ICH-themed activities, enhancing the cultural narrative through hands-on experiences [3]. Group 3: Economic and Social Impact - The integration of ICH with tourism is seen as a strategy to promote high-quality development in the cultural tourism sector, contributing to rural revitalization and community harmony [3]. - The "ICH + Cultural Tourism" model is enriching the festive atmosphere and narrating Hainan's stories through its scenic landscapes and cultural heritage [3].

Core Insights - The article highlights the revival and commercialization of traditional Fengxiang clay sculpture in Liuying Village, Shaanxi Province, which has transformed from a local craft into a significant economic driver for the community [1] Group 1: Historical and Cultural Significance - Fengxiang clay sculpture has a history of over 600 years and is recognized as a national intangible cultural heritage project, with nearly all villagers skilled in the craft [1] - The cultural value and market potential of clay sculpture are emphasized by the representative inheritor, Hu Jinwei, who aims to integrate traditional craftsmanship with modern design [1] Group 2: Economic Impact and Development Model - The clay sculpture industry in Liuying Village has over 200 households and more than 1,000 individuals involved, generating an annual output value exceeding 40 million yuan [1] - The "company + cooperative + farmer" model has been implemented to organize and train artisans, enhancing the market vitality of the traditional craft [1] Group 3: Future Prospects and Innovation - The village is focusing on developing a non-heritage cultural village by combining intangible cultural heritage with tourism, creating new avenues for growth [1]

Core Viewpoint - The 2025 National Hakka Mountain Song Invitation Competition aims to promote traditional Hakka culture and heritage through a series of events, emphasizing themes such as rural revitalization, national unity, and red culture [1] Group 1: Event Overview - The competition will take place from August to September in Yichun Tonggu and Nanchang, featuring four stages: preliminary, semi-final, final, and evening performance [1] - The theme "Singing a Mountain Song for the Party" integrates various contemporary elements, aiming to engage participants and audiences alike [1] Group 2: Cultural Significance - The event showcases the rich and diverse intangible cultural heritage of Hakka culture, allowing audiences to appreciate its profound depth and unique charm [1] - A special segment for "Red Hakka Mountain Songs" will be included, highlighting the cultural and historical significance of Hakka songs [1] Group 3: Participation and Activities - The competition attracts singers and teams from regions including Jiangxi, Hunan, Hubei, Guangdong, and Fujian, with participants spanning all age groups [1] - Additional cultural tourism activities such as scenic area singing, guest field trips, and self-driving tours will be organized to enhance the immersive cultural experience [1]

Core Viewpoint - The integration of intangible cultural heritage and rural tourism in the Nu ethnic group has led to economic growth and cultural preservation in the village of Laomuden, Yunnan Province, showcasing a successful model of "intangible cultural heritage + tourism" [2][6][9]. Group 1: Cultural Heritage and Tourism Development - The Nu ethnic song "Ode De" has gained recognition through performances, bringing attention to the Nu culture and Laomuden village [2][6]. - The village has transformed from a secluded agricultural community to a popular tourist destination, with over 40 homestays established, significantly increasing local employment in tourism-related jobs [5][9]. - The local tourism revenue reached over 8 million yuan in 2024, highlighting the economic impact of tourism on the village [5]. Group 2: Personal Journey and Community Impact - Yu Wulin, a key figure in promoting Nu culture, started the first homestay in Laomuden in 2001, evolving it based on tourist needs and preferences [3][4]. - The community has embraced tourism, with many villagers seeking guidance from Yu Wulin on establishing their own homestays, leading to a collective economic uplift [5][9]. - Cultural transmission efforts include free classes for children to learn "Ode De" and traditional instruments, ensuring the preservation of Nu heritage for future generations [8][9]. Group 3: Economic Benefits and Cultural Engagement - Participation in cultural performances provides additional income for villagers, with performers earning around 4,000 yuan per month during peak tourist seasons [8]. - The model of "intangible cultural heritage + tourism" not only enhances cultural awareness among visitors but also improves the livelihoods of local residents [9][10].

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Ningbo's Zhenhai District has significantly boosted local visitor numbers and consumption, exemplified by a 66.7% increase in tourists during the Dragon Boat Festival holiday [1]. Group 1: Cultural Heritage and Tourism Integration - The Zhenhai District has 52 ICH projects and 60 representative inheritors, focusing on revitalizing traditional crafts through a "dual empowerment" approach that combines ICH with tourism [1]. - The district has developed 10 unique ICH spaces that have become popular attractions for both residents and tourists, enhancing the area's cultural appeal [1]. Group 2: Community Engagement and Economic Impact - In Yongwang Village, ICH workshops have attracted over 10,000 visitors, extending tourist stay and boosting local consumption [2]. - The creation of a cultural center for Xiepu farmer paintings has led to the successful sale of various merchandise, including farmer painting-themed products [2]. - Monthly events featuring ICH representatives have increased community engagement and cultural consumption, with over 10 popular activities launched during the "Most Zhenhai, Waiting for You" ICH theme month [2]. Group 3: International Engagement and Economic Growth - The district has hosted international participants, including 56 foreign teachers from countries like Thailand and Kenya, who engaged in hands-on cultural experiences [3]. - The "point-to-line" initiative aims to connect various ICH sites and tourism routes, generating over 2.1 billion yuan in sales from related cultural products and agricultural goods [3]. - Over 30,000 participants have engaged in immersive ICH educational projects, showcasing the successful blend of traditional culture with modern tourism [3].

Core Insights - The integration of intangible cultural heritage (ICH) into the cultural tourism industry is creating new opportunities and experiences for visitors, with various ICH tourism projects emerging across regions [1][2] - The demand for ICH tourism is driven by increasing cultural confidence and a desire for unique cultural experiences beyond traditional sightseeing and dining [1][2] Group 1: Industry Trends - ICH tourism is becoming popular as tourists seek immersive experiences, such as traditional crafts and local cuisine, which enhances their cultural engagement [2][3] - Successful ICH tourism projects require systematic thinking and long-term planning, with local governments implementing strategies to make ICH accessible and engaging for tourists [2][3] Group 2: Innovation and Technology - The use of new technologies, such as artificial intelligence, is being explored to inject innovation into local ICH, enhancing its appeal and relevance [2] - Online platforms are being utilized to promote ICH, with creators achieving significant engagement and visibility through social media [2] Group 3: Challenges and Considerations - There are concerns about the commercialization and misrepresentation of ICH, highlighting the need for genuine and immersive experiences that respect cultural heritage [3] - The focus should be on protecting ICH while fostering its integration with tourism and technology, ensuring that it remains relevant and beneficial for future generations [3]

Core Viewpoint - The article highlights the transformation and revival of Fengxiang clay sculpture, a traditional craft in China, through innovation and cultural exchange, led by Hu Xinming, a national-level inheritor of this intangible cultural heritage [2][4]. Group 1: Historical Background - Hu Xinming began learning clay sculpture at the age of 11, and over the decades, he has witnessed the evolution of this craft into a cultural treasure recognized beyond local borders [2]. - Fengxiang, known as the birthplace of Zhou-Qin culture, has a rich history that influences the designs of clay sculptures, such as the classic tiger face shape resembling ancient bronze patterns [2]. Group 2: Challenges Faced - The Fengxiang clay sculpture industry faced a decline as villagers turned to other jobs due to low income from clay sculpture, with Hu Xinming identifying four main issues: fragility during transport, low processing efficiency, poor packaging, and outdated designs [4]. - Past export attempts, such as sending thousands of clay sculptures to Singapore, resulted in significant losses due to breakage, highlighting the need for improvements in production methods [4]. Group 3: Innovations and Revival - Hu Xinming innovated by incorporating materials like paper pulp and cotton into the clay, developing more durable sculptures, and modernizing production techniques with new molds and packaging [4]. - The revival of Fengxiang clay sculpture has led to a significant increase in production, with over 200 households and more than a thousand people involved, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries [4]. Group 4: Cultural Integration and Future - The younger generation, represented by Hu Xinming's son, is integrating modern elements into clay sculpture, creating new products like scarves and phone cases, which have gained popularity online [5]. - The establishment of clay sculpture training centers and experience parks reflects a successful blend of intangible cultural heritage with tourism, paving new paths for the industry [4].