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超市行业调改步入深水区 加速向品质零售升级
Zheng Quan Ri Bao· 2025-08-10 16:47
Core Viewpoint - The traditional supermarket industry is under significant pressure for transformation, with many companies exploring quality retail as a key strategy for upgrading and improving sales performance [1][4]. Group 1: Industry Performance and Trends - As of August 10, 2023, four listed companies in the A-share supermarket sector have disclosed earnings forecasts, with one company expecting a net profit increase of 50% to 100%, another anticipating a return to profitability, while two others are projecting losses [1]. - According to the China Chain Store & Franchise Association, by the first half of 2025, chain supermarkets will continue to face substantial development pressures, with less than half of the supermarkets achieving year-on-year sales growth [1][3]. - A survey indicated that 75% of supermarkets attempted transformation in 2024, with 75% of those reporting varying degrees of sales growth [3]. Group 2: Company-Specific Developments - Yonghui Supermarket has initiated a strategic transformation focused on "quality retail," with significant upgrades to store environments and product offerings, including the removal of over 3,900 existing products and the introduction of 1,201 high-quality items [2]. - As of now, Yonghui has completed upgrades in over 150 stores and aims to reach 200 by the end of September 2023, emphasizing high quality and diverse product offerings to meet consumer demands [2]. - Despite facing challenges, including a projected net loss of 240 million yuan for the first half of 2025 due to extensive store renovations, Yonghui remains committed to its reform efforts and plans to raise up to 3.992 billion yuan for further store upgrades [5]. Group 3: Market Dynamics and Challenges - The retail market in China is characterized by significant scale and a multitude of operators, leading to imbalances and intense competition, necessitating optimization and adjustment within the industry [4]. - The shift towards quality retail is seen as both a challenge and a necessary evolution for traditional supermarkets to enhance profitability and brand influence in a competitive landscape [4].