Core Insights - The Wanning Hele Zong industry is experiencing significant innovation and market expansion, particularly in the lead-up to the Dragon Boat Festival, with companies doubling their orders and introducing new products [1][2][3] Company Developments - Qiongzh味 Food Technology Co., Ltd. has a production line capable of producing 20,000 zongzi daily, with over 400,000 orders expected for the festival [1] - The company has launched a new high-end zongzi product using local pandan leaves and premium ingredients, which has already sold out its initial batch of 3,000 boxes [1] - Luluhong Company has also seen a doubling of orders this year, focusing on personalized products to meet customer demands [2] Product Innovations - New flavors such as "Pineapple Red Bean Zongzi" and collaborations with local brands have been introduced, enhancing the product lineup and appealing to health-conscious consumers [1][2] - The integration of traditional ingredients with modern flavors, such as coconut oil in zongzi fillings, has garnered awards and increased sales [1] Market Trends - The overall production capacity for the Hele Zong industry is projected to reach approximately 2 million zongzi this year, with 120,000 orders from four major factories and an additional 800,000 from smaller producers [3] - The industry is leveraging online sales and live streaming to enhance consumer engagement and boost sales, with one live event generating over 100,000 yuan in revenue [2][3]