Core Viewpoint - Anhui province is actively promoting the integration of intangible cultural heritage (ICH) with youth engagement, aiming to revitalize traditional crafts and enhance cultural confidence among young people through various initiatives and projects [1][2][3]. Group 1: Youth Engagement in ICH - The Anhui Youth League has launched the "Non-Heritage Youth Inheritors" project to attract young people to participate in ICH activities, focusing on knowledge dissemination, skill experiences, and cultural tourism integration [1][2]. - Youth teachers and students from Anhui University of Architecture are involved in digital dissemination of ICH, creating workstations and night schools to teach traditional crafts like wool flower making and gourd painting [2][3]. - Regular activities such as "Exploring Local ICH to Enhance Cultural Confidence" are conducted to foster a sense of responsibility and recognition of local culture among youth [3]. Group 2: Community and Online Initiatives - ICH projects are being introduced into communities, universities, and markets to engage young people, with events like the "Youth Market" attracting over 30,000 participants [3]. - The Anhui Youth League is leveraging online platforms to create cultural products that showcase ICH, featuring young inheritors in videos that highlight their stories and skills [4][5]. - Collaborative efforts have led to the production of cultural products that combine traditional ICH with modern aesthetics, making them appealing to younger audiences [5][6]. Group 3: Innovative Branding and Support - The Anhui Youth League is innovating activity brands like "Not Just ICH" through folk songs and MV productions to enhance the visual appeal of ICH [6][7]. - Local organizations are supporting ICH inheritors by connecting them with educational institutions and providing platforms for creative expression, such as the "Youth Afternoon Tea" exchange activities [7]. - Future plans include deepening initiatives that highlight political functions, local culture, and youth characteristics, aiming to create a vibrant cultural ecosystem that encourages youth participation in cultural innovation [7].