Summary of the Conference Call on Wei Long's Performance and Strategy Company Overview - **Company**: Wei Long - **Industry**: Snack Food, specifically Konjac-based snacks Key Points and Arguments Sales Performance - Wei Long's sales growth in early 2025 is approximately **16%**, slightly below the annual target of **20%** [1][3] - The sales breakdown for 2024 indicates that **40%** of sales come from Konjac products, with a strong growth trajectory [1][4] - Sales of spicy strips (辣条) in 2024 are projected to be under **10 million yuan**, while Konjac snacks are slightly above **10 million yuan** [1][6] Product Performance - The growth rate for Konjac powder is **50%** in 2024, highlighting its role as a key driver for the company's performance [1][9] - After several years of decline, spicy strips have achieved single-digit growth in 2024 due to product adjustments and brand building [1][10][11] - The company anticipates stable growth for spicy strips and gluten products in the next couple of years, with expected growth rates of low double digits or high single digits [1][13] Market Strategy - Wei Long is focusing on third- and fourth-tier cities to enhance sales through dedicated personnel for terminal maintenance, aiming to increase store productivity [1][5][17] - The company collaborates with large snack retailers using a direct sales model, producing different packaging to avoid price competition with distributors [1][19] - Wei Long emphasizes health benefits in its marketing, particularly for its Konjac products, which align with the preferences of younger consumers [1][15][16] Competitive Landscape - The spicy strips market is highly competitive, with many low-priced products emerging, making it challenging to maintain market share [1][14] - Wei Long's Konjac snacks are positioned as healthier alternatives, appealing to consumers under **25 years old** [1][15] Distribution and Coverage - Wei Long has approximately **10,000** terminal points, with **10%** (about **1,000**) maintained by dedicated personnel [1][19] - There is significant room for expansion, particularly in convenience stores and small supermarkets in lower-tier markets [1][23] Pricing Strategy - Wei Long's Konjac snacks are priced **10% to 15%** higher than competitors like Three Squirrels and Yanjinpuzi, justified by a wider variety of flavors and strong brand recognition [1][21][22] Future Outlook - The company aims to increase its terminal points to **20,000 to 30,000**, focusing on underdeveloped markets [1][23] - The overall strategy includes enhancing product offerings and maintaining competitive pricing while expanding market reach [1][20] Additional Important Insights - The company has successfully utilized social media platforms for brand promotion and has diversified its product flavors and packaging to cater to consumer preferences [1][16] - The inventory turnover period is approximately **24 to 25 days**, indicating efficient inventory management [1][8]