Group 1 - The Spring Festival consumer market is experiencing a surge in activity, with the Northeast New Fa Di Agricultural Product Supply Chain Center in Panjin, Liaoning Province facilitating the distribution of fresh fruits and vegetables from the south and local specialties to various regions across the country [1][3] - The supply chain center is a branch of Beijing's New Fa Di, offering a diverse range of seasonal goods that enhance the festive atmosphere [3] - Local vendors, such as Zhang Yan, report preparing for the holiday by stocking up on goods, with daily inventory levels reaching approximately 60,000 to 80,000 jin (30,000 to 40,000 kg) [3]

Core Viewpoint - The "New Year Goods Festival" in Shenyang has officially launched, showcasing a vibrant market atmosphere with a focus on local products and cultural heritage, while also providing significant consumer subsidies to enhance shopping experiences [3][4][6]. Group 1: Event Overview - The "New Year Goods Festival" features over 400 standard exhibition booths and more than 300 quality enterprises presenting over 500 types of local specialty products [4]. - The event includes traditional performances and interactive experiences, creating a festive environment for attendees [3][5]. Group 2: Product Offerings - The market showcases a variety of local delicacies, including traditional dishes and snacks, with popular items like smoked chicken and sweet pears attracting significant attention from visitors [3][5]. - Unique offerings such as traditional embroidery and jade carvings are also highlighted, appealing to younger audiences interested in cultural craftsmanship [5]. Group 3: Consumer Incentives - A total of 100 million yuan in consumer subsidies is being offered during the event, allowing shoppers to receive discounts through a mobile app, enhancing affordability and encouraging local spending [6]. - The festival operates from January 29 to February 12, with a hybrid model of online and offline sales to cater to diverse consumer needs [6].

Group 1 - The core theme of the event is "Enjoying Autumn and Maple in Liaoning," showcasing the unique charm and revitalization of Liaoning's cultural tourism in Wuhan [1] - Liaoning's cultural tourism department collaborated with China Southern Airlines to create an "in-flight cultural tourism promotion" experience, transforming the boarding area into a mobile exhibition for Liaoning tourism [1] - The event included a dual presence at the 2025 China Cultural Tourism Industry Expo and Wuhan Hankou Vientiane City, enhancing the brand recognition of "Mountain and Sea Affection, Heaven and Earth Peace" in the Central China market [1] Group 2 - The event featured immersive and interactive experiences at the expo, allowing attendees to feel the essence of Liaoning's autumn [1] - Various activities such as a parade, cultural market, dance performances, and multiple prize draws attracted significant public participation, highlighting local specialties like Jinzhou skewers and Yingkou sauce [1] - On September 13, Liaoning's cultural tourism reached out to Huazhong University of Science and Technology, promoting local cultural products and cuisine to students, further enhancing brand visibility [2] Group 3 - The three-day event established a multi-layered communication matrix, effectively increasing Liaoning's brand presence and market enthusiasm in Central China [2] - The innovative "Cultural Tourism + Talent" model introduced new momentum for regional collaboration, customer exchange, and talent recruitment [2]