Core Viewpoint - The event "Liaoning Agricultural Products New Year Goods Purchase" aims to promote local agricultural products and enhance their brand influence through a series of consumer activities from January 24 to March 31, 2024 [1][2]. Group 1: Event Overview - The event is organized by the Provincial Department of Agriculture and Rural Affairs, with support from local agricultural departments, featuring 34 consumer promotion activities across the province [2][4]. - Activities include New Year goods fairs, large pot tastings, winter fishing events, and product selection conferences, designed to engage consumers and promote local specialties [2][4]. Group 2: Product Showcase - Over 2,000 square meters of exhibition space will showcase high-quality agricultural products from 14 cities, including specialties like Shenyang sweet potatoes, Dalian sea cucumbers, and Anshan sauerkraut [2][3]. - The event highlights 25 unique local industries through a photographic exhibition, emphasizing the advantages and characteristics of these products [3]. Group 3: Innovative Marketing Strategies - The event employs a "provincial linkage + cross-industry collaboration + online interaction" model to enhance outreach and engagement [5]. - Plans include showcasing products at major transportation hubs like airports and train stations, as well as in key commercial areas, to stimulate consumer interest and sales [5].

Core Viewpoint - The launch of the "Liaoning Agricultural Products New Year Goods Purchase" event aims to stimulate consumer spending and promote local agricultural products in Liaoning province, running from January 24 to March 31 [1][2]. Group 1: Event Overview - The event features numerous booths showcasing high-quality local agricultural products, creating a one-stop shopping experience for consumers [1]. - A total of 34 promotional activities will be organized, including product exhibitions, tasting events, and online interactions to enhance consumer engagement [1][2]. Group 2: Marketing and Promotion Strategies - Liaoning's agricultural products will be promoted in key locations such as Shenyang Taoxian International Airport and major train stations, as well as through pop-up events in supermarkets and community areas [2]. - Collaboration with financial institutions and logistics companies will provide benefits like express delivery coupons and gifts for online orders, enhancing the sales platform for agricultural products [2]. Group 3: Brand Promotion - Representatives from 14 cities in Liaoning introduced their local specialties in an interactive format during the launch ceremony, aiming to increase brand awareness [2]. - A visual exhibition of 25 local specialty industries was presented, highlighting the advantages and characteristics of Liaoning's agricultural products [2].