沈北大米、大连海参、鞍山酸菜、抚顺山野菜、丹东草莓、康平地瓜……1月24日，沈阳盛京大天地年味十足，辽宁农品年货购"品特产寻年味"消费促进活 动在这里正式启动。此次活动将持续至3月31日，全省将组织开展34场促消费活动，充分释放节日消费潜力，提升辽宁特色农产品品牌影响力。 汇聚全省优质农产品 此次活动由省农业农村厅主办、沈阳市农业农村局等协办，从即日起至3月31日，全省将陆续组织开展年货大集展销、烟火大锅品鉴、冬捕活动起网、选品 大会对接等34场促消费活动。其间，还将通过新媒体互动的方式，将充满年味的辽宁特色农产品送至千家万户。包括上线辽宁农品年货购专属线上商城、推 出"辽农优品视频号1岁赠礼活动""辽农有礼幸福路 优品相伴过大年"送礼计划等。启动仪式上，14个市的特色农产品生产企业代表以数来宝的曲艺形式介绍 当地特色和产品品质，并与现场观众互动。 现场超2000平方米的展区设置数十个展位，集中展示14个市的优质特色农产品。有沈阳康平地瓜、沈北大米、于洪北虫草等；还有大连海参、鞍山酸菜、抚 顺山野菜、本溪桓仁大米、丹东草莓、营口大酱、阜新小米、辽阳鸭蛋、铁岭黏豆包、朝阳小米、盘锦大米、锦州干豆腐、葫芦岛地瓜等 ...

为进一步整合资源、拓展展示场景，活动期间，辽宁特色农产品将走进沈阳桃仙国际机场、沈阳北站、 沈阳站及省内所有高铁站；联动全省重点商超开展快闪、市集活动；推进辽农优品进社区、进街区、进 景区、进学校、进工厂。同时，持续联动金融机构、物流企业等力量，通过京东物流发放快递优惠券、 下单礼品等福利，打造更优的农产品销售服务平台，激活农产品产地市场消费活力。 启动仪式上，全省14个市特色农产品生产企业代表以数来宝的形式介绍当地特色，并与现场观众互动； 辽宁25个特色产业首次以图片临展的形式亮相，直观展示产品五大优势和特色，提升辽宁特色农产品品 牌影响力。 （辽宁日报记者 陶阳） 责任编辑：钱炳达 沈阳沈北大米、大连海参、鞍山酸菜、抚顺山野菜、丹东草莓……1月24日，沈阳盛京大天地年味十 足，辽宁农品年货购"品特产寻年味"消费促进活动在这里正式启动。现场，数十个展位摆满了全省各地 的优质特色农产品，为市民游客提供一站式的采购盛宴，掀起年货消费热潮，释放节日消费潜力。 此次活动由省农业农村厅主办，沈阳市农业农村局等协办，全程采取"全省联动+异业共动+线上互 动"的模式。即日起至3月31日，全省将陆续组织开展年货大集展销、烟 ...

Group 1 - The core idea of the news is the launch of the "Special Products and New Year Flavor" consumption promotion activity by the Ministry of Agriculture and Rural Affairs, aimed at boosting agricultural product consumption during the peak holiday season [1] - The activity includes the release of a directory of "local specialty" brand New Year goods and supports the establishment of dedicated sections for these products in fresh supermarkets and live e-commerce platforms [3][7] - Various local specialty agricultural products were showcased at the National Agricultural Exhibition, with notable examples including the Liangping pomelo from Chongqing, which has an annual output value of around 3 billion yuan, and fresh corn from Heilongjiang with an output of over 3,000 ears per mu [3] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, promoting traditional customs and intangible cultural heritage through the display and sale of specialty agricultural products [5] - The Ministry of Agriculture and Rural Affairs has proposed five categories of consumption promotion activities to enhance agricultural product consumption, including organizing themed consumption events and increasing the supply of quality products [7]

本报北京12月11日电 （记者郁静娴）11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重 庆、广东广州、江苏南京、四川成都等地，在全国农业展览馆共同启动"品特产 寻年味"消费促进活 动。根据农业农村部的部署安排，各地将进一步落实《促进农产品消费实施方案》，抓住2026年元旦春 节"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有 力有效扩大农产品消费，更好满足城乡居民节日消费需求。 此次消费促进活动将重点围绕五方面开展—— 发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特产"品牌年货专区，引导企业加 强节日产品创新，推出一批营养健康、年味十足的农副产品。 推出一批营养健康消费活动，深入推进"健康饮食 合理膳食"科普宣传，聚焦节日期间常见膳食问题， 普及健康消费观念，引导居民调整饮食结构。 开展一批消费帮扶对接活动，用好东西部协作、中央单位定点帮扶、社会帮扶等机制，引导消费者采购 脱贫地区农副产品。 《 人民日报 》（ 2025年12月12日 02 版） (责编：袁勃、赵欣悦) 关注公众号：人民网财经 组织一批节日主题消费活动，开展"土特产"进社区 ...

本报北京12月11日电 （记者郁静娴）11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重 庆、广东广州、江苏南京、四川成都等地，在全国农业展览馆共同启动"品特产寻年味"消费促进活动。 根据农业农村部的部署安排，各地将进一步落实《促进农产品消费实施方案》，抓住2026年元旦春 节"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有 力有效扩大农产品消费，更好满足城乡居民节日消费需求。 此次消费促进活动将重点围绕五方面开展—— 发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特产"品牌年货专区，引导企业加 强节日产品创新，推出一批营养健康、年味十足的农副产品。 开展一批消费帮扶对接活动，用好东西部协作、中央单位定点帮扶、社会帮扶等机制，引导消费者采购 脱贫地区农副产品。 （文章来源：人民日报） 提升一批农文旅融合消费活动，结合传统年俗、非物质文化遗产和"村字号"群众性文体活动，展示展销 特色农产品，推介乡村休闲旅游（冬季）精品景点线路，汇聚农事体验、加工观摩、民俗文化、民宿乡 韵等多元业态，打造一批沉浸式、体验式节日消费场景，吸引消费者品尝地道特产、感受 ...

——提升一批农文旅融合消费活动。结合传统年俗、非物质文化遗产和"村字号"群众性文体活动，展示 展销特色农产品，推介乡村休闲旅游（冬季）精品景点线路，汇聚农事体验、加工观摩、民俗文化、民 宿乡韵、趣味比赛等多元业态，打造一批沉浸式、体验式节日消费场景，吸引消费者品尝地道特产、感 受传统年味。 ——推出一批营养健康消费活动。深入推进"健康饮食 合理膳食"科普宣传，聚焦节日期间常见膳食问 题，普及健康消费观念，引导居民调整饮食结构；强化"两节"期间农产品质量安全监管，根据本地农产 品生产、消费实际，加大重点区域、重点品种、重点环节风险监测力度，有条件的地区组织开展专项抽 检，让人民群众买得放心、吃得安心。 新华社北京12月10日电（记者韩佳诺）记者10日从农业农村部获悉，农业农村部近日部署开展2026年元 旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实促进农产品消费实施方案，抓住元旦、春 节消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有力有效 扩大农产品消费，更好满足城乡居民节日消费需求。 据介绍，活动重点围绕五个方面开展： ——发布一批"土特产"品牌年货目录。支持生鲜 ...

近日，农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实《促 进农产品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新 消费场景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需求。 智通财经APP获悉，近日，农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各 地进一步落实《促进农产品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供 需精准适配、创新消费场景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需 求。 原文如下： 农业农村部部署2026年元旦春节促消费工作 活动重点围绕五个方面开展。发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特 产"品牌年货专区，引导企业加强节日产品创新，推出一批营养健康、年味十足的农副产品，满足消费 者多元化、品质化年货采购需求。组织一批节日主题消费活动，开展"土特产"进社区、进景区、进街区 等活动，支持批发市场、农贸市场举办年货大集，联动主流电商平台举办线上年货节，开展"年味"直播 带货，助力高品质"土特产"进 ...

农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实《促进农产 品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场 景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需求。 ...

Core Insights - The 22nd China International Agricultural Products Trade Fair (CIPTF) will be held from October 17 to 19 at the National Exhibition Center in Tianjin, with Guangdong province showcasing nearly 100 enterprises and over 600 types of local agricultural products [1] Group 1: Event Overview - The exhibition area for this year's fair will reach 100,000 square meters, with Thailand as the guest country and participation from over 10 countries including Brazil, Italy, and Malaysia [5] - More than 3,000 leading enterprises and over 50,000 domestic and international professionals are expected to attend for trading and exchanges [5] Group 2: Government and Industry Collaboration - The Ministry of Agriculture and Rural Affairs emphasizes the importance of promoting agricultural product consumption, launching a plan to create a multi-layered platform for production and sales connections, with the CIPTF as a leading event [3] - The fair will focus on government-market collaboration, targeting key regions and industries to enhance product sales channels and support poverty alleviation [3][4] Group 3: Market Integration and Cooperation - The event aims to facilitate resource sharing and efficient matching of production and sales through inter-provincial cooperation and various collaborative models [4] - Activities will include dialogues among provincial leaders and promotional events to establish significant agricultural cooperation projects [4] Group 4: Online and Offline Synergy - The fair will integrate online and offline channels to enhance service for both suppliers and buyers, with 50,000 professional buyers invited and over 100 large agricultural enterprises participating [4] - A comprehensive collection of industry information will be conducted to analyze market trends and preferences, providing online services for exhibitors and buyers [4] Group 5: Guangdong's Participation - Guangdong's exhibition area will cover 800 square meters, showcasing various sectors such as smart agriculture, modern marine ranching, and tea and fruit products [7] - The province will host a promotional event themed "Bay Area Quality Shared Globally," featuring innovative culinary presentations to highlight the quality and adaptability of Guangdong's agricultural products [10]

Group 1 - The Ministry of Agriculture and Rural Affairs announced the 2025 China Farmers' Harvest Festival, which will include a Golden Autumn Consumption Season from September to November, aimed at promoting agricultural product discounts [1] - Various industry associations, e-commerce platforms, and financial institutions will implement consumer-friendly measures during the consumption season, including promotional policies from supermarkets and restaurants [1] - Major e-commerce platforms such as Taobao, JD.com, Pinduoduo, Meituan, Douyin, and Xiaohongshu will conduct special promotional activities for the Harvest Festival, offering subsidies and support for consumer engagement [1] Group 2 - The Golden Autumn Consumption Season will kick off on September 5 in Hangzhou, Zhejiang Province, leveraging the city's strengths in e-commerce and live streaming to enhance the sales of agricultural products [2] - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a popular and vibrant brand event during the Harvest Festival [2]