在农文旅融合消费方面，各地将结合传统年俗、非物质文化遗产和"村字号"群众性文体活动，展示展销特色农产品，推介乡村休 闲旅游精品景点线路，打造一批沉浸式、体验式节日消费场景，吸引消费者品尝地道特产、感受传统年味。 CCTV 2 CCTN 央视网消息：农业农村部2026年元旦春节"品特产 寻年味"消费促进活动12月11日启动，旨在抓住"两节"消费旺季，扩大农产品消 费，满足城乡居民消费需求。 本次活动发布了一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特产"品牌年货专区，开展"土特产"进社区、进 景区、进街区等活动，支持批发市场、农贸市场举办年货大集。记者11日在全国农业展览馆举行的全国优质农产品展销周现场看到， 一批地方特色农产品纷纷亮相。参展商称："重庆的梁平柚子亩产4000斤左右，每个柚子大概是2至4斤。除了鲜柚，还会加工成柚子 茶、柚子糖、柚子果汁，年产值达到30亿元左右。""黑龙江肇东的鲜食玉米亩产3000多棒，有黑的、白的、黄的、花的，还出口到伊 拉克这些国家。" 农业农村部市场与信息化司司长 雷刘功：农业农村部提出"五个一批"消费促进活动，发布一批"土特产"品牌年货目录，组织一批 节日 ...

本报北京12月11日电 （记者郁静娴）11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重 庆、广东广州、江苏南京、四川成都等地，在全国农业展览馆共同启动"品特产 寻年味"消费促进活 动。根据农业农村部的部署安排，各地将进一步落实《促进农产品消费实施方案》，抓住2026年元旦春 节"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有 力有效扩大农产品消费，更好满足城乡居民节日消费需求。 此次消费促进活动将重点围绕五方面开展—— 发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特产"品牌年货专区，引导企业加 强节日产品创新，推出一批营养健康、年味十足的农副产品。 推出一批营养健康消费活动，深入推进"健康饮食 合理膳食"科普宣传，聚焦节日期间常见膳食问题， 普及健康消费观念，引导居民调整饮食结构。 开展一批消费帮扶对接活动，用好东西部协作、中央单位定点帮扶、社会帮扶等机制，引导消费者采购 脱贫地区农副产品。 《 人民日报 》（ 2025年12月12日 02 版） (责编：袁勃、赵欣悦) 关注公众号：人民网财经 组织一批节日主题消费活动，开展"土特产"进社区 ...

本报北京12月11日电 （记者郁静娴）11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重 庆、广东广州、江苏南京、四川成都等地，在全国农业展览馆共同启动"品特产寻年味"消费促进活动。 根据农业农村部的部署安排，各地将进一步落实《促进农产品消费实施方案》，抓住2026年元旦春 节"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有 力有效扩大农产品消费，更好满足城乡居民节日消费需求。 此次消费促进活动将重点围绕五方面开展—— 发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特产"品牌年货专区，引导企业加 强节日产品创新，推出一批营养健康、年味十足的农副产品。 开展一批消费帮扶对接活动，用好东西部协作、中央单位定点帮扶、社会帮扶等机制，引导消费者采购 脱贫地区农副产品。 （文章来源：人民日报） 提升一批农文旅融合消费活动，结合传统年俗、非物质文化遗产和"村字号"群众性文体活动，展示展销 特色农产品，推介乡村休闲旅游（冬季）精品景点线路，汇聚农事体验、加工观摩、民俗文化、民宿乡 韵等多元业态，打造一批沉浸式、体验式节日消费场景，吸引消费者品尝地道特产、感受 ...

——提升一批农文旅融合消费活动。结合传统年俗、非物质文化遗产和"村字号"群众性文体活动，展示 展销特色农产品，推介乡村休闲旅游（冬季）精品景点线路，汇聚农事体验、加工观摩、民俗文化、民 宿乡韵、趣味比赛等多元业态，打造一批沉浸式、体验式节日消费场景，吸引消费者品尝地道特产、感 受传统年味。 ——推出一批营养健康消费活动。深入推进"健康饮食 合理膳食"科普宣传，聚焦节日期间常见膳食问 题，普及健康消费观念，引导居民调整饮食结构；强化"两节"期间农产品质量安全监管，根据本地农产 品生产、消费实际，加大重点区域、重点品种、重点环节风险监测力度，有条件的地区组织开展专项抽 检，让人民群众买得放心、吃得安心。 新华社北京12月10日电（记者韩佳诺）记者10日从农业农村部获悉，农业农村部近日部署开展2026年元 旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实促进农产品消费实施方案，抓住元旦、春 节消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场景、拓展消费空间，有力有效 扩大农产品消费，更好满足城乡居民节日消费需求。 据介绍，活动重点围绕五个方面开展： ——发布一批"土特产"品牌年货目录。支持生鲜 ...

近日，农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实《促 进农产品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新 消费场景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需求。 智通财经APP获悉，近日，农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各 地进一步落实《促进农产品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供 需精准适配、创新消费场景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需 求。 原文如下： 农业农村部部署2026年元旦春节促消费工作 活动重点围绕五个方面开展。发布一批"土特产"品牌年货目录，支持生鲜商超、直播电商等设立"土特 产"品牌年货专区，引导企业加强节日产品创新，推出一批营养健康、年味十足的农副产品，满足消费 者多元化、品质化年货采购需求。组织一批节日主题消费活动，开展"土特产"进社区、进景区、进街区 等活动，支持批发市场、农贸市场举办年货大集，联动主流电商平台举办线上年货节，开展"年味"直播 带货，助力高品质"土特产"进 ...

农业农村部部署开展2026年元旦春节"品特产 寻年味"消费促进活动，要求各地进一步落实《促进农产 品消费实施方案》，抓住"两节"消费旺季，谋划出台促消费务实举措，推动供需精准适配、创新消费场 景、拓展消费空间，有力有效扩大农产品消费，更好满足城乡居民节日消费需求。 ...

Core Insights - The 22nd China International Agricultural Products Trade Fair (CIPTF) will be held from October 17 to 19 at the National Exhibition Center in Tianjin, with Guangdong province showcasing nearly 100 enterprises and over 600 types of local agricultural products [1] Group 1: Event Overview - The exhibition area for this year's fair will reach 100,000 square meters, with Thailand as the guest country and participation from over 10 countries including Brazil, Italy, and Malaysia [5] - More than 3,000 leading enterprises and over 50,000 domestic and international professionals are expected to attend for trading and exchanges [5] Group 2: Government and Industry Collaboration - The Ministry of Agriculture and Rural Affairs emphasizes the importance of promoting agricultural product consumption, launching a plan to create a multi-layered platform for production and sales connections, with the CIPTF as a leading event [3] - The fair will focus on government-market collaboration, targeting key regions and industries to enhance product sales channels and support poverty alleviation [3][4] Group 3: Market Integration and Cooperation - The event aims to facilitate resource sharing and efficient matching of production and sales through inter-provincial cooperation and various collaborative models [4] - Activities will include dialogues among provincial leaders and promotional events to establish significant agricultural cooperation projects [4] Group 4: Online and Offline Synergy - The fair will integrate online and offline channels to enhance service for both suppliers and buyers, with 50,000 professional buyers invited and over 100 large agricultural enterprises participating [4] - A comprehensive collection of industry information will be conducted to analyze market trends and preferences, providing online services for exhibitors and buyers [4] Group 5: Guangdong's Participation - Guangdong's exhibition area will cover 800 square meters, showcasing various sectors such as smart agriculture, modern marine ranching, and tea and fruit products [7] - The province will host a promotional event themed "Bay Area Quality Shared Globally," featuring innovative culinary presentations to highlight the quality and adaptability of Guangdong's agricultural products [10]

Group 1 - The Ministry of Agriculture and Rural Affairs announced the 2025 China Farmers' Harvest Festival, which will include a Golden Autumn Consumption Season from September to November, aimed at promoting agricultural product discounts [1] - Various industry associations, e-commerce platforms, and financial institutions will implement consumer-friendly measures during the consumption season, including promotional policies from supermarkets and restaurants [1] - Major e-commerce platforms such as Taobao, JD.com, Pinduoduo, Meituan, Douyin, and Xiaohongshu will conduct special promotional activities for the Harvest Festival, offering subsidies and support for consumer engagement [1] Group 2 - The Golden Autumn Consumption Season will kick off on September 5 in Hangzhou, Zhejiang Province, leveraging the city's strengths in e-commerce and live streaming to enhance the sales of agricultural products [2] - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a popular and vibrant brand event during the Harvest Festival [2]

Group 1 - The core viewpoint of the news is the introduction of the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to boost consumption through 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1] - The Ministry of Agriculture and Rural Affairs plans to enhance rural tourism and purchasing integration, supported by financial policies from the People's Bank of China and the Ministry of Agriculture, to promote agricultural product consumption [1] - Financial support will be directed towards enterprises, cooperatives, and collective economic organizations, with a focus on leisure agriculture and advantageous regions [1] Group 2 - The Ministry will deepen regional cooperation to promote consumption, utilizing various platforms to market specialty agricultural products from designated assistance counties [2] - Financial institutions will be encouraged to innovate in loan services, such as order and accounts receivable pledges, to support agricultural marketing and promotion [2] - The Ministry will push for innovations in cold chain logistics through financial policy support, including updating old facilities and enhancing financing models for comprehensive cold chain logistics [2]

Core Insights - The Ministry of Agriculture and Rural Affairs (MARA) is focusing on boosting agricultural product consumption through a joint implementation plan with ten other departments, aiming to enhance rural tourism and shopping integration [1][2] Group 1: Agricultural Consumption Promotion - MARA has introduced the "Implementation Plan for Promoting Agricultural Product Consumption" to stimulate demand and enhance rural tourism [1] - The plan includes financial policy support, with the People's Bank of China and MARA issuing guidelines to strengthen financial services for rural reforms and new agricultural industries [2] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, becoming a vibrant area for tourism innovation and business integration [2][5] Group 2: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [3] - MARA and the Ministry of Commerce are collaborating to implement the consumption promotion plan, focusing on digital, intelligent, and standardized supply chain transformations [3] - Efforts are underway to optimize cold chain logistics, including the development of a national market system and enhancing cold storage and preservation facilities [3][4]