Core Viewpoint - The controversy surrounding South Korean actress Jun Ji-hyun's recent drama "The Storm Circle" has led to significant backlash in the Chinese market, resulting in the withdrawal of advertisements from several international brands and estimated losses exceeding 200 million yuan [1][4]. Group 1: Controversy and Impact - The drama "The Storm Circle," starring Jun Ji-hyun, has sparked controversy due to certain lines and scenes perceived as derogatory towards China, leading to strong resistance from Chinese netizens and a drop in the show's rating to 4.2 on Douban [1]. - Several brands, including La Mer and Louis Vuitton, have removed all posts related to Jun Ji-hyun from their official Weibo accounts, and another brand, Piaget, has also withdrawn its advertisements featuring her [4]. - Industry insiders indicate that the controversy has effectively severed Jun Ji-hyun's commercial ties in the Chinese market, with losses from penalties and advertisement withdrawals estimated to exceed 200 million yuan [1]. Group 2: Official Response - Jun Ji-hyun's agency has denied claims that her participation in "The Storm Circle" led to the cancellation of advertising plans by Chinese companies, stating that the postponement of scheduled activities was decided prior to the show's airing due to local reasons [1].

Group 1 - The Korean drama "The Storm Circle," starring Jun Ji-hyun and Kang Dong-won, has sparked controversy due to its portrayal of "Dalian, China" as a dilapidated slum and the use of Chinese by villain characters, leading to strong backlash from Chinese netizens [1] - The show's Douban rating has plummeted to 4.2 points as a result of the controversy [1] - The brand La Mer has deleted all related posts featuring Jun Ji-hyun from its official Weibo account, and another brand she endorses, Piaget, has also removed its advertising content [1] Group 2 - Chinese netizens have flooded the comment sections of brands associated with Jun Ji-hyun, demanding contract terminations and emphasizing that "artists who insult China should not be accepted in the Chinese market" [1]