Core Viewpoint - The controversy surrounding South Korean actress Jun Ji-hyun's recent drama "The Storm Circle" has led to significant backlash in the Chinese market, resulting in the withdrawal of advertisements from several international brands and estimated losses exceeding 200 million yuan [1][4]. Group 1: Controversy and Impact - The drama "The Storm Circle," starring Jun Ji-hyun, has sparked controversy due to certain lines and scenes perceived as derogatory towards China, leading to strong resistance from Chinese netizens and a drop in the show's rating to 4.2 on Douban [1]. - Several brands, including La Mer and Louis Vuitton, have removed all posts related to Jun Ji-hyun from their official Weibo accounts, and another brand, Piaget, has also withdrawn its advertisements featuring her [4]. - Industry insiders indicate that the controversy has effectively severed Jun Ji-hyun's commercial ties in the Chinese market, with losses from penalties and advertisement withdrawals estimated to exceed 200 million yuan [1]. Group 2: Official Response - Jun Ji-hyun's agency has denied claims that her participation in "The Storm Circle" led to the cancellation of advertising plans by Chinese companies, stating that the postponement of scheduled activities was decided prior to the show's airing due to local reasons [1].

Core Viewpoint - The official accounts of the brand "La Mer" on Weibo and Xiaohongshu no longer show any posts related to the brand ambassador Jeon Ji-hyun, who was announced on September 20, 2023 [1] Group 1 - La Mer officially announced Jeon Ji-hyun as their new brand ambassador on September 20, 2023 [1] - Following the announcement, searches for "Jeon Ji-hyun" on La Mer's official Weibo and Xiaohongshu accounts yield no relevant posts [1]

Core Viewpoint - The recent South Korean drama "The Storm Circle," starring Jun Ji-hyun and Kang Dong-won, has sparked controversy due to certain dialogues and scenes that have led to a strong backlash from Chinese viewers, resulting in a significant drop in its ratings on Douban to 4.2 points [1] Group 1: Controversy and Backlash - The dialogue "Why does China prefer war?" and the depiction of "Dalian, China" as dilapidated shantytowns have triggered strong resistance from Chinese netizens [1] - The portrayal of antagonistic characters using Chinese language has further fueled the outrage among viewers [1] Group 2: Brand Impact - The official Weibo account of La Mer has deleted all posts related to Jun Ji-hyun, indicating a potential impact on brand reputation [1] - The luxury brand Piaget, which Jun Ji-hyun endorses, has also removed advertising content featuring her, reflecting the negative sentiment towards the actress [1] - Netizens are demanding contract terminations with brands associated with Jun Ji-hyun, emphasizing that "anti-China artists should not be accepted in the Chinese market" [1] Group 3: Background on Jun Ji-hyun - Jun Ji-hyun, born Wang Ji-hyun on October 30, 1981, in Seoul, South Korea, is a well-known actress and model, having starred in popular dramas and films such as "My Sassy Girl" and "You Who Came from the Stars" [1]

Group 1 - The Korean drama "The Storm Circle," starring Jun Ji-hyun and Kang Dong-won, has sparked controversy due to its portrayal of "Dalian, China" as a dilapidated slum and the use of Chinese by antagonistic characters, leading to strong backlash from Chinese netizens [1] - The show's rating on Douban has plummeted to 4.2 points as a result of the controversy [1] - The official Weibo account of La Mer has deleted all posts related to Jun Ji-hyun, and another brand she endorses, Piaget, has also removed its advertising content [1] Group 2 - Chinese netizens have flooded the comment sections of brands associated with Jun Ji-hyun, demanding contract terminations and emphasizing that "anti-China artists should not be accepted in the Chinese market" [1]

Group 1 - The Korean drama "The Storm Circle," starring Jun Ji-hyun and Kang Dong-won, has sparked controversy due to its portrayal of "Dalian, China" as a dilapidated slum and the use of Chinese by villain characters, leading to strong backlash from Chinese netizens [1] - The show's Douban rating has plummeted to 4.2 points as a result of the controversy [1] - The brand La Mer has deleted all related posts featuring Jun Ji-hyun from its official Weibo account, and another brand she endorses, Piaget, has also removed its advertising content [1] Group 2 - Chinese netizens have flooded the comment sections of brands associated with Jun Ji-hyun, demanding contract terminations and emphasizing that "artists who insult China should not be accepted in the Chinese market" [1]