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韩媒:为什么韩国人明知一些书本内容浅显却仍持续购买?
Huan Qiu Shi Bao· 2025-09-25 23:04
Group 1 - The article discusses the rise of "healing essays" in South Korea, which are characterized by their short, easily digestible content that often contains motivational phrases rather than deep narratives [1][2] - In 2023, over 4,200 essays were published in South Korea, nearly double the number from a decade ago, with sales of "Korean essays" increasing by over 30% since 2019, while other literary categories have stagnated [2] - The appeal of these essays lies more in their cultural significance and the social validation they provide to readers rather than their literary quality, as purchasing them is seen as a way to care for oneself [2] Group 2 - Publishers recognize that the market for these essays is low-risk, as they do not require in-depth character development or research, focusing instead on catchy phrases that are visually appealing for social media [2] - Some readers express concern that these essays serve as "fast food for the soul," providing instant gratification but lacking in substance, which could be problematic if they become the primary source of emotional support [2] - The phenomenon is further fueled by social media influencers who can quickly become authors, indicating a shift in the publishing landscape where depth is less important than marketability [2]