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音乐节“流量”如何变城市“留量”?
Qi Lu Wan Bao· 2025-10-09 23:06
这个秋天,当海风遇见音符,当日照遇上音乐节,一场关于城市与年轻人的双向奔赴正在黄海之滨热烈上 演。2025日照"初光天籁"超级演唱会,吸引了数以万计的乐迷从全国各地奔赴而来,让这座滨海城市的夜 晚变得格外动人。 音乐,不只是音乐 音乐一响,舞台灯光点亮,日照的夜晚便多了一种"心动"的频率。 当隔壁老樊唱出那句"不如日照大地无天下四季",台下一片会心的欢呼。歌词与城市名巧合呼应,成了整 晚最妙的"谐音梗"——不是段子,却比段子更打动人心。 旋律继续流淌。《乌梅子酱》的前奏一出,空气里仿佛都弥漫着甜甜的味道。而等到《麻雀》熟悉的旋 律响起,全场再难有人安坐。体育场秒变"万人露天KTV",观众自发起身,挥动着如浪起伏的荧光棒,跟着节 奏尽情摇摆。 秋风温柔,声浪阵阵。那一首首大合唱,不是简单的跟唱,而是万人共同完成的青春纪念册。这声浪,是音乐 的力量,也是一座城市与年轻人的一次"双向奔赴"。 "我们是日照本地的,专程为李荣浩来的!"一位涂着"乌梅子酱"同款口红的姑娘兴奋地说,"在家门口就能 看到这么棒的演出,太幸福了!"这句话,道出了许多本地乐迷的心声。 音乐节,不仅是吸引远客的"招贤榜",更是回馈市民的"暖心礼" ...
乐队演出赔钱真相:为什么有票房号召力还是难盈利?
3 6 Ke· 2025-06-16 00:50
Group 1 - The core issue of the news revolves around the public dispute and subsequent departure of three members from the band "白鲨JAWS," highlighting underlying financial and management conflicts within the group [1][2][6] - The band, formed in 2019, had shown promising growth with significant social media followings and successful tours, but financial discrepancies have led to a crisis [1][2] - The band reported a cumulative loss exceeding 2 million yuan by June 5, 2025, raising questions about the profitability of band tours despite ticket sales [2][5] Group 2 - The financial details revealed a stark contrast between income and expenses during tours, with the guitarist receiving only 2,000 yuan per show while the costs for hiring professionals like drummers and sound engineers were significantly higher [3][4] - The band attempted a self-financed tour model, which previously relied on sponsorships, but still faced losses, indicating a need for better financial management [4][5] - The lack of transparency in financial dealings among band members contributed to a trust crisis, ultimately leading to the dissolution of the group [6][12] Group 3 - The news illustrates a broader trend in the independent music scene in China, where financial acumen is becoming as crucial as musical talent for success in the industry [11][12] - Cost control is emphasized as a critical factor for tour profitability, with venue and travel expenses being the largest components of the budget [8][11] - Marketing and promotional efforts are also essential for maintaining audience engagement and ensuring ticket sales, which adds another layer of complexity to financial management for bands [11][12]