Investment Rating - The report maintains an "Outperform" rating for the company, with a target price of 6.83 HKD, reflecting a 9% downside based on a 2025 PE of 10X [8][11]. Core Insights - The company focuses on mass professional sports, leading industry turnover growth, and is committed to technological innovation and product upgrades, with rapid expansion of super stores [8][10]. - The company achieved steady turnover growth in Q4 2025, with main brand offline, online, and children's turnover growing by 10%, high double digits, and 10% year-on-year respectively [9][10]. - The company exceeded its annual opening target for super stores, with 126 stores opened by the end of 2025, surpassing the initial target of 100 stores [10][11]. - The company is increasing its focus on mental products and professional events, with successful product launches and event sponsorships planned for 2026 [11]. Financial Summary - Projected total revenue for 2024A, 2025E, 2026E, and 2027E is 10,074 million, 11,147 million, 12,355 million, and 13,732 million RMB respectively, reflecting growth rates of 19.6%, 10.7%, 10.8%, and 11.1% [3]. - Projected net profit attributable to shareholders for 2025-2027 is 1,271 million, 1,403 million, and 1,560 million RMB, with corresponding PE ratios of 8.5X, 7.7X, and 6.9X [3][8]. - The company’s gross profit is expected to increase from 4,183 million RMB in 2024A to 5,633 million RMB in 2027E, maintaining a gross margin around 40% [3].