Core Insights - The domestic car rental market is experiencing a "phenomenal" surge during the summer of 2025, driven by increased travel demand, particularly for family and graduation trips [1][3] - Shenzhou Car Rental reported record-high order volumes, with over 340 cities experiencing a "car shortage," and cross-city self-driving orders increasing by 400% year-on-year [1][5] Market Trends - The summer rental market has shown unprecedented heat, with a more than 20% year-on-year increase in order volume, and an average of nearly 4,000 more vehicles on the road daily compared to the previous year [3][4] - The average rental period has exceeded 4.5 days, with over 30% of long-distance orders exceeding 800 kilometers, indicating a shift towards longer trips [4] Popular Destinations - Major cities like Beijing, Guangzhou, and Shanghai remain the top destinations for self-driving trips, while lesser-known spots like Aba have seen a staggering 1325% increase in orders, highlighting a trend towards exploring off-the-beaten-path locations [4][6] Cross-City Travel - Cross-city self-driving demand has surged by 400%, with popular routes including Dali-Lijiang and Urumqi-Ili, as travelers prefer the convenience of one-way rentals [5][6] - Orders for new energy vehicles have skyrocketed by 3124%, reflecting growing consumer confidence in eco-friendly travel options [5] Demographics - The rental market is witnessing a diverse age demographic, with users under 25 making up over half of the customer base, and a notable increase in rentals among the post-2005 generation [6][7] - International users utilizing international driving licenses have increased by 62.4%, indicating a recovery in inbound tourism [6] Fleet Expansion - Shenzhou Car Rental has introduced over 60,000 new vehicles to meet rising demand, including a variety of models catering to different customer needs [7][8] - The company has also launched a "ride-sharing" feature, allowing users to rent high-end vehicles at significantly reduced prices, enhancing the appeal of luxury rentals [7] Industry Position - Shenzhou Car Rental's fleet has surpassed 170,000 vehicles, maintaining its leading position in market share, network coverage, and user base [8] - The sustained demand for rentals suggests that many users are already planning for upcoming holidays, indicating a potential continuation of this travel trend into the fall [8]