2025年暑期，随着文旅消费持续升温、亲子游与毕业旅行叠加，国内租车市场迎来"现象级"热潮。近日，神州租车发布 2025暑期租车市场数据显示，其订单量创下历史新高、超340个城市"一车难求"、跨城自驾订单量同比增长400%、用户数同 比实现两位数增长，其中更有超30万用户暑期租车次数达3次及以上……这个夏天，"租车自驾"已成为大众出行的"顶流选 择"，也折射出暑期出行"年轻化、个性化、品质化"的鲜明特征。 暑期租车市场火力全开 神州租车订单量创下历史新高 今年暑期租车市场，"热"是贯穿始终的关键词。从6月下旬起，家庭游、毕业游、跨省游需求集中释放，租车市场便提 前进入"热启动"模式，呈现"启动早、峰值高、回落稳"的特征。 神州租车数据显示，2025年暑期租车市场热度空前，订单量不仅创下历史新高，同比增幅更超20%，且从日均数据看， 暑期开在路上的车辆数量比去年同期多了近4000辆。全国范围内，超340个城市的租车网点多次刷新出租率峰值，部分热门 城市网点甚至出现"一车难求"的现象，更有热门新款车型早在暑期前1个月就被预订一空。 暑期文旅消费的升级浪潮里，租车出行正凭借灵活、私密、高品质的特性，精准契合了大众对 ...

Core Insights - The domestic car rental market in China has shown significant growth during the summer of 2025, with local pick-up orders for nearby travel increasing by 60% year-on-year [1][2] - Orders from third-tier cities and below have surged by over 50% year-on-year, indicating a shift in consumer behavior towards more localized travel experiences [1][2] - Popular tourist destinations such as Xinjiang, Qinghai, Yunnan, Guangxi, Tibet, and Sichuan have seen an average order growth of approximately 40%, reflecting a trend towards exploring less conventional travel routes [1][2] Market Trends - The report highlights new characteristics in the rental car market, including localization, down-market expansion, and experiential travel [2] - The increase in orders suggests that consumers are increasingly opting for car rentals to explore nearby attractions, leveraging the "return car at a different location" service to avoid long-distance travel [2] - The demand for immersive and autonomous travel experiences is driving consumers away from traditional crowded hotspots towards more personalized and culturally rich experiences [2] Performance Metrics - In July and August, various operational metrics for the company, including per vehicle revenue, total monthly revenue, monthly order volume, and the total number and proportion of orders with different return locations, reached historical highs for the same period [1] - This performance underscores the robust demand in the summer travel market, confirming that car rentals have become a core lifestyle choice for contemporary consumers seeking travel autonomy and flexibility [1]

Core Insights - Ctrip's car rental data predicts a nearly 40% year-on-year increase in domestic self-driving car rental orders for the summer of 2025 [1] - The demand for self-driving tours is particularly strong among younger generations, with orders from the post-00s demographic increasing by 70% and those from the post-05s demographic soaring by 230% [1] - The acceptance of new energy vehicles has significantly improved, with orders for pure electric cars expected to surge by 148% [1] Group 1 - Domestic self-driving car rental orders are expected to see a significant increase of nearly 40% in summer 2025 compared to the previous year [1] - The outbound self-driving travel market is also experiencing robust growth, with rental order volume anticipated to rise by 60% year-on-year [1] - The majority of self-driving rental customers this summer are from the post-80s and post-90s generations, accounting for nearly 70% of the total orders [1] Group 2 - There is a notable increase in mid to long-distance self-driving orders, which have grown by 48% year-on-year [1] - The younger demographic, particularly the post-00s and post-05s, is driving the growth in rental orders, indicating a shift in consumer behavior towards self-driving options [1] - The surge in demand for electric vehicles reflects a broader trend towards sustainability and eco-friendly travel options [1]

Group 1 - The domestic car rental market is experiencing significant growth during the "May Day" holiday, with Shenzhou Car Rental reporting a double-digit year-on-year increase in order volume as of late April [1] - The Ministry of Transport predicts a surge in self-driving trips during the holiday, with both interprovincial traffic and new energy vehicle usage expected to rise [1] - Shenzhou Car Rental's data indicates a steady increase in daily orders since the opening of the "May Day" booking window, with an overall booking scale up by double digits compared to the same period last year [1] Group 2 - The rental duration preferences show a dual trend of short and long trips, with 44% of users opting for 2 to 3 days and 33% booking 4 to 5 days, while bookings for over 5 days have surged by 164% year-on-year [1] - Popular destinations for car rentals are being reshaped by social media influence and the flexibility of self-driving, with top cities including Beijing, Chengdu, Shanghai, Guangzhou, Nanning, Shenzhen, Kunming, Wuhan, Xi'an, and Hangzhou [1] Group 3 - Non-traditional tourist cities are seeing a remarkable increase in rental orders, with locations like Altay in Xinjiang, Zhaotong in Yunnan, Nanping in Fujian, Xingyi in Guizhou, and Golmud in Qinghai experiencing over 500% year-on-year growth in orders [2] - Long-distance intercity travel has become a new necessity for holiday travel, with a 170% increase in cross-city rental bookings compared to the same period last year [2]