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首个全国性水饮高温津贴发放:总额5000万 每月可补315元
Jin Tou Wang· 2025-07-18 09:57
Core Insights - JD Supermarket has launched a summer high-temperature subsidy program, allocating 50 million yuan to subsidize the purchase of drinking water and beverages during extreme heat conditions [1][4][6] - The subsidy program is the first of its kind implemented by an e-commerce platform in China, aiming to support consumers in regions experiencing high temperatures [1][3] Group 1: Subsidy Details - Consumers can receive a cash refund of 5 yuan for orders if the delivery address experiences three consecutive days of temperatures reaching 39 degrees Celsius, and 100 yuan for seven consecutive days [4][6] - Each consumer can receive a maximum of 315 yuan in subsidies per month if multiple qualifying orders are made [4][6] Group 2: Regional Variations - Different regions have varying temperature requirements for eligibility; 14 cities, including Beijing and Shanghai, require temperatures to reach 39 degrees, while other areas only need 38 degrees [3] Group 3: Product Offerings and Promotions - The subsidy program covers over 500 types of summer products, including drinking water and beverages, with prices for brands like Nongfu Spring and Yibao dropping below 20 yuan per case [6][7] - JD Supermarket is also hosting a Water Drink Festival from July 17 to 26, featuring discounts on over a hundred new and unique beverages, alongside various promotional activities [7][8] Group 4: Logistics and Delivery - To ensure timely delivery during high temperatures, JD Supermarket utilizes its robust logistics system for cold chain delivery of products like ice cream and yogurt, adhering to a 211 delivery promise [7]