飞仙的诱惑:蟠桃大会沉浸式体验主题文化活动
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电广传媒文旅板块首个山岳型景区启动全新运营
Zheng Quan Ri Bao Zhi Sheng· 2025-09-30 04:08
Core Insights - Hunan Mango Cultural Tourism officially entered Yunshan National Forest Park for a 20-year operational partnership, marking a significant expansion in the company's "new cultural tourism" strategy [1] - The park, covering 3,110 hectares, is recognized for its ecological and cultural significance, presenting substantial development potential [1] - The project is part of the "Three Xiang Star Action," with Yunshan becoming the tenth site illuminated by this initiative [1] Group 1: Strategic Development - The partnership aims to enhance the product matrix and expand market reach both within Hunan and beyond [1] - The integration of "culture + technology + tourism" will be leveraged to establish Yunshan as a unique benchmark in cultural tourism [1] Group 2: Upgraded Offerings - The park will focus on three main areas: "Cloud Accommodation" featuring high-end lodging options, "Cloud Exploration" with outdoor activities, and "Blessing Culture" emphasizing local cultural themes [2] - Infrastructure improvements include new cable car lines and optimized shuttle services to enhance visitor experiences [2] Group 3: Collaborative Efforts - Strategic partnerships with multiple travel agencies were established to enhance operational capabilities [3] - A unique immersive cultural event titled "The Temptation of Flying Immortals: Peach Blossom Festival" will be launched during the upcoming National Day and Mid-Autumn Festival [3] - The event will incorporate local legends and natural resources to create a distinctive visitor experience [3] Group 4: Broader Impact - The launch of the Yunshan project signifies a milestone in the company's multi-faceted approach to cultural tourism, with ten projects now operational across eight cities in Hunan [3] - The company plans to introduce various themed activities during the holiday season, enhancing the cultural tourism experience in Hunan [3]