Core Viewpoint - The article highlights the issue of counterfeit products in the Chinese liquor market, particularly focusing on the emergence of fake "Moutai" products and the sale of a liquor labeled as "American White House Sauce Liquor" [1] Group 1: Company Response - Guizhou Moutai Co., Ltd. clarified that the product labeled as "Five-Star Moutai" is not produced by them, emphasizing that the correct labeling should be "Guizhou Moutai Liquor" [1] - The company is urged to strengthen management against counterfeit products being sold online, particularly in live-streaming sales [1] Group 2: Market Trends - The rise of online sales in the liquor market has led to increased instances of counterfeit products, with some brands engaging in misleading marketing practices [1] - The article notes that the trend of selling counterfeit products has shifted from offline to online platforms due to the anonymity and difficulty in tracing online sales [1] Group 3: Consumer Behavior - Some consumers are purchasing these counterfeit products for the sake of bragging rights, which contributes to the proliferation of such market irregularities [1] - The complexity of cleaning up these market issues is exacerbated by consumer demand for unique or trendy products [1]