Core Viewpoint - A social media influencer raised concerns about the authenticity of a product labeled as "Five-Star Moutai" purchased from a live-stream shopping session, questioning whether it is a genuine product from Kweichow Moutai Co., Ltd [1] Company Response - Kweichow Moutai advised consumers to purchase their products through official sales channels and encouraged reporting any counterfeit activities to local authorities, emphasizing their commitment to protecting consumer rights [1]

Core Viewpoint - The recent controversy surrounding counterfeit "五星茅台" (Five-Star Moutai) highlights the ongoing issues of authenticity and consumer protection in the liquor market, prompting calls for improved anti-counterfeiting measures from the company and industry [1][3]. Company Summary - Guizhou Moutai Co., Ltd. has responded to allegations of counterfeit products being sold online, clarifying that genuine "五星茅台" should not display the term "五星" on its label, and that the company has never produced raw or bulk liquor [3]. - The company reported a revenue of 89.39 billion yuan for the first half of 2025, representing a year-on-year growth of 9.10%, and a net profit of 45.40 billion yuan, up 8.89% from the previous year [4]. Industry Summary - The liquor industry is currently experiencing a period of adjustment, facing challenges such as declining sales volume and prices, inventory pressure, and a shift in consumer demographics towards younger buyers [4]. - There has been a notable increase in overseas revenue for Guizhou Moutai, which reached 2.89 billion yuan, marking a significant year-on-year growth of 31.29%, outpacing domestic business growth [4].

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Core Viewpoint - The article discusses the sale of counterfeit "Five-Star Moutai" liquor online, highlighting the need for vigilance against fraud in the alcohol market, particularly as online sales increase. Company Summary - A video by a blogger named "Anti-Fraud Lao Chen" raised concerns about a live-stream sale of "Five-Star Moutai" at an unusually low price of 138 yuan for two bottles, prompting inquiries to Guizhou Moutai Co., Ltd. [3][5] - Guizhou Moutai confirmed that the "Five-Star Moutai" being sold was counterfeit and is currently investigating the matter [3][5]. - The packaging and labeling of the counterfeit product were found to differ from the authentic "Five-Star Moutai," which correctly displays "Guizhou Moutai" on its packaging [5]. Industry Summary - The rise of online sales in the liquor market has led to increased instances of counterfeit products and misleading branding, with some brands mimicking the packaging of well-known products to attract consumers [8]. - Experts indicate that these market irregularities are driven by the desire to capitalize on the popularity of established brands, and the shift to online sales has made regulation and enforcement more challenging [8]. - The complexity of addressing these issues is compounded by consumer behavior, as some individuals purchase counterfeit products for status or bragging rights, further perpetuating the problem [8].

Core Viewpoint - The article highlights the issue of counterfeit products in the Chinese liquor market, particularly focusing on the emergence of fake "Moutai" products and the sale of a liquor labeled as "American White House Sauce Liquor" [1] Group 1: Company Response - Guizhou Moutai Co., Ltd. clarified that the product labeled as "Five-Star Moutai" is not produced by them, emphasizing that the correct labeling should be "Guizhou Moutai Liquor" [1] - The company is urged to strengthen management against counterfeit products being sold online, particularly in live-streaming sales [1] Group 2: Market Trends - The rise of online sales in the liquor market has led to increased instances of counterfeit products, with some brands engaging in misleading marketing practices [1] - The article notes that the trend of selling counterfeit products has shifted from offline to online platforms due to the anonymity and difficulty in tracing online sales [1] Group 3: Consumer Behavior - Some consumers are purchasing these counterfeit products for the sake of bragging rights, which contributes to the proliferation of such market irregularities [1] - The complexity of cleaning up these market issues is exacerbated by consumer demand for unique or trendy products [1]