Core Insights - Fliggy reported a 48% year-on-year increase in overall booking amounts and a 30% increase in booking volume during the 2025 National Day and Mid-Autumn Festival holiday period, leading the tourism market significantly [1] - Global hotel booking volume reached a historical high, with a 78% year-on-year increase in room nights, and over 100 cities in China saw hotel room nights double [1] Group 1: Booking Performance - The booking performance of over 100 hotel brands on the Fliggy platform saw room nights at least double [7] - New hotels that joined Fliggy in 2025 experienced an 83% increase in average daily room nights compared to the May Day holiday [7] Group 2: Market Dynamics - Despite the strong booking performance, the hotel industry faced challenges with a 5% year-on-year decline in average revenue per available room (RevPAR) and a drop in both occupancy rates and average room prices [7] - The competitive landscape intensified during the long holiday season, with hotels experiencing a significant increase in average daily rates (ADR) [7] Group 3: Membership and Promotions - The 88VIP user segment contributed to a 120% increase in hotel room nights during the holiday period, with per capita spending also on the rise [8] - Nearly 20 major hotel brands collaborated with Fliggy to offer exclusive benefits and various travel perks to 88VIP members, resulting in room night growth of up to 9 times compared to last year [8] Group 4: Strategic Initiatives - Fliggy initiated a pre-sale for the Double 11 shopping festival on October 4, featuring promotional coupons from well-known hotel brands [8] - The integration of Fliggy into Alibaba's China e-commerce group aims to enhance business decision-making and operational efficiency while maintaining a separate management structure [7]