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海南自贸港封关启航,中免集团“十二重礼”激活消费新图景
Sou Hu Cai Jing· 2025-12-18 07:31
Core Viewpoint - The historic moment of Hainan Free Trade Port's full island closure on December 18, 2025, marks a new phase of openness and presents significant opportunities for the duty-free industry, with China Duty Free Group (CDFG) launching a series of initiatives to capitalize on this moment [1][8]. Group 1: Initiatives and Promotions - CDFG has introduced a comprehensive "Twelve Gifts" welfare system across multiple duty-free locations, focusing on price reductions, exclusive rights, cultural tourism experiences, and celebratory interactions to convert closure benefits into tangible consumer advantages [4]. - A total of 121.8 million yuan in vouchers will be distributed across the island, with promotions including a "100 yuan off for every 1,000 yuan spent" offer and an 88% discount for Hainan residents at CDFG stores [4]. - Special events from December 18 to January 4, 2026, will include low-price exchanges for high-value products, further enhancing consumer value [4]. Group 2: Event Highlights - The closure launch event featured a distribution of 12,180 duty-free cash vouchers and a drone show at CDFG Haikou International Duty-Free City, with live streaming to engage global consumers [5]. - CDFG Haikou prepared 1,218 exclusive gifts for visitors, alongside various entertainment performances and free whiskey tastings to celebrate the occasion [5]. - The event also included interactive experiences and collaborations with brands to create an immersive celebratory atmosphere across all stores [5]. Group 3: Product and Experience Enhancement - CDFG is enhancing its product offerings with the introduction of 30 new flagship stores and exclusive items, including limited-edition products from renowned brands [6][7]. - Over 70 exclusive products will be available, emphasizing scarcity and uniqueness to elevate the shopping experience [7]. - More than 30 brands will host exclusive limited-time experience activities, catering to diverse shopping needs and reinforcing the appeal of duty-free consumption [7]. Group 4: Future Outlook - With the official launch of full island closure operations, the Hainan duty-free market is poised for new growth opportunities, with CDFG playing a pivotal role in activating market consumption potential [8]. - CDFG aims to leverage the advantages of Hainan Free Trade Port policies to enhance consumer service experiences and promote the integration of duty-free consumption with cultural tourism, contributing to Hainan's development as a global tourism consumption center [8].