Investment Rating - The report indicates that major players in the fresh e-commerce sector, including Meituan Youxuan, Hema, Dingdong Maicai, and Pupu Supermarket, received a rating of "Not Rated" for 2024 [4][22][32][38]. Core Insights - The fresh e-commerce industry in China is entering a new phase of quality competition, with companies like Hema increasing cold chain investments to ensure freshness, while Xingsheng Youxuan is expanding direct supply from production areas to reduce procurement costs. However, issues such as pesticide residue, cold chain interruptions, and significant price fluctuations remain prevalent, indicating a need for improvement in the industry's healthy development [3][6]. - The report highlights that the top companies facing consumer complaints include Meituan Youxuan, Hema, Dingdong Maicai, Pupu Supermarket, Huayili, Nianfeng Dandajia, and Meicai.com, with previous complaints also noted against Yonghui Supermarket, Duopoint, Wochu, and others [3]. Summary by Sections Overall Data - Complaint types in the fresh e-commerce sector for 2024 include product quality (41.67%), refund issues (12.50%), shipping problems (10.42%), and unfair terms (8.33%), among others [7]. - The top regions for complaints are Guangdong (27.08%), Zhejiang (10.42%), and Anhui (8.33%) [9]. - Gender distribution of complaints shows 54.17% from female users and 45.83% from male users [12]. - Complaint amounts are primarily in the range of 0-100 RMB (52.08%), followed by 100-500 RMB (12.50%) [15]. Rating Data and Typical Cases - Meituan Youxuan received "Not Rated" status with 15 instances of consumer complaints related to product quality, network fraud, and refund issues [16][17]. - Hema also received "Not Rated" status with 9 instances of complaints regarding shipping issues and product quality [22][23]. - Dingdong Maicai was rated "Not Rated" with complaints primarily about unfair terms and product quality [32][33]. - Pupu Supermarket received "Not Rated" status with complaints about product quality and refund issues [38][39]. - Huayili received "Not Rated" status with complaints related to shipping and refund problems [44]. - Nianfeng Dandajia received "Not Rated" status with complaints primarily about shipping issues [48]. - Meicai.com was rated "Not Recommended" with complaints about product quality [50].