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兔宝宝实木复合地板斩获“浙江制造”认证 品牌硬实力铸就价值溢价
Quan Jing Wang· 2025-12-05 02:29
Core Viewpoint - The company,兔宝宝, has successfully obtained the "Zhejiang Manufacturing Certification" for its solid wood composite flooring, highlighting its commitment to quality and innovation in the home building materials sector, and marking a significant step in the transition from "Made in China" to "Quality Made in China" [1][2] Group 1: Company Achievements - The "Zhejiang Manufacturing Certification" serves as a professional endorsement of the company's over 30 years of dedication to the home building materials industry, showcasing its quality craftsmanship [1] -兔宝宝 has received multiple prestigious certifications and honors, including being listed as a national key forestry leading enterprise and a national high-tech enterprise, as well as winning the Zhejiang Provincial Government Quality Award [1][2] - The company has established a strong brand presence, recognized as a top brand in various categories, including environmental protection and quality standards [4] Group 2: Product Development and Market Position - The company has focused on technological innovation and product upgrades, leading to the development of industry-leading products with superior environmental and quality performance [2] - Despite challenges in the real estate sector,兔宝宝 has shown resilience and steady growth, with a reported revenue of 6.319 billion yuan and a net profit of 629 million yuan for the first three quarters of 2025, reflecting a year-on-year growth of 30.44% [3] - The company has strategically targeted high-growth, high-margin products, achieving significant sales increases in categories such as edge banding strips and cabinet doors, with edge banding strip revenue growing by 28.7% year-on-year [3][4] Group 3: Brand Strategy and Market Outlook -兔宝宝 emphasizes its mission of providing high-quality home products, focusing on environmental health, which has helped establish a strong brand image [4] - The company is well-positioned to capitalize on the ongoing demand for improved living environments, with expectations of continued growth driven by its brand, product quality, and supply chain advantages [5] - As the industry shifts towards high-end and environmentally friendly products,兔宝宝's strong brand value and product matrix expansion are expected to mitigate cyclical fluctuations and enhance overall development resilience [5]