Core Viewpoint - The company, Sanziyang Network Technology Co., Ltd., has undergone a comprehensive rectification process following regulatory scrutiny, aiming to restore its operational capabilities and improve consumer trust [1][2]. Summary by Sections Rectification and Compliance - On March 23, a joint investigation team from Hefei announced that Sanziyang's rectification measures met the required standards, allowing the company to resume operations [2]. - The company established a rectification task force led by board members, which includes seven specialized groups focusing on various aspects such as product selection, quality control, pricing, and after-sales service [2]. Financial Penalties and Compensation - The company paid a fine of 68.9495 million yuan (approximately 10.5 million USD) as per the administrative penalty decision [3]. - For the "Hong Kong Meicheng" mooncakes and "Xian Du Yu" Australian grain-fed beef rolls, the company has compensated a total of 27.7785 million yuan (approximately 4.2 million USD) and will continue to adhere to a compensation principle of "one refund and three compensations" [3]. Quality Control and Brand Management - The company has implemented strict quality control measures by selecting three third-party professional quality control agencies and developing operational guidelines for seven categories of products [3]. - Brand partnerships have been rigorously vetted, with a reduction of 80% in cooperative brands to enhance the proportion of self-operated products [4]. Live Streaming and Consumer Engagement - The company has tightened management of live streaming and hosts, introducing multiple layers of review to ensure the accuracy and consistency of product information [4]. - A dedicated after-sales service account has been established to enhance consumer experience, with commitments to advance compensation for recognized product issues [4]. Acknowledgment of Past Issues - The company expressed deep remorse for the losses and harm caused to consumers due to previous misleading practices in live streaming sales and has committed to adhering to industry standards and fulfilling legal obligations moving forward [4][5].

Core Viewpoint - The company acknowledges its responsibility for previous issues related to misleading consumers during live broadcasts and has initiated comprehensive rectification measures to address these problems and improve operational management [1][11]. Summary by Sections Rectification Measures - A rectification task force has been established, led by board members, focusing on seven key areas including product selection, quality control, pricing, and after-sales service [1]. - The company has paid a total fine of 68.95 million yuan as per the administrative penalty decision [2]. - Compensation for affected products, specifically "Hong Kong Meicheng" mooncakes and "Fresh Du Yu" Australian beef rolls, has reached 277,785 yuan, with a commitment to follow a "refund and triple compensation" principle [3]. Quality Control Enhancements - The company has engaged three third-party quality control agencies and developed operational guidelines for seven categories of products, including food and cosmetics, to ensure strict quality management [4]. - Brand partnerships have been rigorously selected, reducing the number of cooperative brands by 80% to enhance the proportion of self-operated products [5]. Live Broadcast Management - The company has implemented multiple layers of review for live broadcast content, ensuring that promotional information aligns accurately with product details [5]. - A set of regulations for network anchors has been established, including a handling procedure for violations, to maintain compliance with industry standards [5]. After-Sales Service Improvements - A dedicated after-sales service account has been created to facilitate consumer claims, with a promise to advance compensation for recognized problematic products [6]. Commitment to Compliance - The company expresses gratitude for public scrutiny and commits to adhering to industry standards and fulfilling legal obligations to regain consumer trust [7].