Core Viewpoint - The tea industry is accelerating its layout in instant retail as the Spring Festival tea consumption peak approaches, with leading brand Baima Tea announcing an upgraded partnership with Meituan Flash Purchase [1][4]. Group 1: Company Developments - Baima Tea has rapidly increased its official flagship stores on Meituan Flash Purchase to over 3,000 since the official cooperation began in 2023, marking instant retail as a new growth point for tea brands [1][4]. - In 2026, Baima Tea plans to deepen its collaboration with Meituan Flash Purchase by launching more flagship stores in additional cities and optimizing its product matrix to provide users with "30 minutes to enjoy good tea" instant service [1][4]. Group 2: Market Trends - The Spring Festival is identified as a peak consumption period for tea, with a growing trend among younger consumers preferring instant tea purchases through flash sales [3][6]. - Baima Tea will launch promotional activities on Meituan Flash Purchase, allowing consumers to access exclusive discounts on seasonal tea gift sets before the Spring Festival [3][6]. Group 3: Industry Challenges and Strategies - Traditional tea shops are facing challenges such as high labor and rental costs, as well as intense competition [3][6]. - Meituan Flash Purchase has implemented measures like official certification and targeted product selection to drive rapid growth in the tea category, creating a second growth curve for tea shops by addressing time, space, and marketing [3][6]. - The new customer acquisition rate for tea brand flagship stores on Meituan Flash Purchase has reached 70%, indicating significant growth potential [3][6].