Core Viewpoint - The 9th South Asia Expo's "YouShang" live streaming event successfully integrated media and trade, enhancing international cooperation and commerce between China and South Asia, Southeast Asia [6][15]. Group 1: Event Overview - The "YouShang" live streaming event took place from June 20 to 24, featuring 12 exhibition halls and 8 themed live broadcasts led by diplomats, students, and influencers [3][6]. - The event achieved over 4,300 transactions and nearly 20 hours of live streaming, with total traffic exceeding 3 million across platforms [3][6]. Group 2: Media Coverage - Major media outlets, including People's Daily and Xinhua News, extensively covered the event, highlighting its significance and activities [5][6]. - Local media and social platforms contributed to the event's visibility, with related topics generating over 51,000 views on Weibo [5][6]. Group 3: Live Streaming Features - The event featured cross-national hosts, including ambassadors and influencers, providing an immersive experience for viewers [18][20]. - A diverse range of products was showcased, from traditional crafts to modern innovations, emphasizing a blend of cultural and commercial elements [20][22]. Group 4: Innovative Approach - The event utilized a "live streaming + trade" model, creating a new paradigm for audiovisual and economic integration [23]. - The collaboration between the main venue and various sub-venues facilitated a broader market reach for Yunnan's quality products and culture [23].