Group 1 - The core event is the "Happy Year of the Horse" activities at the Meigang Industrial Cultural Tourism Area during the Spring Festival from February 18 to February 23 [1][2] - Visitors with the surname "Ma" or born in the Year of the Horse can enjoy a 50% discount on tickets, with adult tickets priced at 30 yuan and student/senior tickets at 15 yuan [1] - Various interactive performances and public lectures are scheduled, including a mech interaction show and free public lectures for ticket holders [1] Group 2 - The Meigang Industrial Cultural Tourism Area will launch 8 new VR films during the Spring Festival, with promotional offers such as "buy two get one free" and "buy five get two free" for specific films [2] - Additional activities include a "Horse Year Printmaking" event and a food market featuring various delicacies, enhancing the festive atmosphere [2] - The area will also collaborate with the Qinhuai Lantern Festival, offering combined tickets for online purchase [2]

Group 1 - The Beijing Automobile Museum has launched a series of new cultural and creative products and activities to celebrate the Year of the Horse during the Spring Festival [1][29] - Various discounts are offered on cultural products, including an 80% discount on selected items at the model museum and an 88% discount at the puzzle museum [3][6] - Special limited edition products related to the Year of the Horse, such as new stamps and zodiac-themed items, are available for visitors [6][15] Group 2 - The museum features a "New Year Lucky Bag" promotion with different price points (88 yuan, 168 yuan, 288 yuan) that contain products worth significantly more than the purchase price [18] - A photo-taking activity encourages visitors to share their experiences on social media for a chance to receive small gifts or discounts [19] - The themed restaurant offers special meal packages priced at 188 yuan for 2-3 people and 398 yuan for 4-5 people [24]