春节活动
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快手春节DAU规模再创新高:红包活动与年味内容成增长双引擎
Jin Rong Jie· 2026-02-27 08:59
Core Insights - Kuaishou's 2026 Spring Festival activities concluded with record high DAU, marking the second consecutive year of peak performance during the festival [1] User Engagement - The "Shake to Get Red Packets" feature saw user participation increase by over 60% year-on-year [1] - The "Exchange Red Packets" feature had an average of over 10 exchanges per user [1] Regional Popularity - The "Fortune Code" became a new way to send New Year greetings, with Chongqing, Harbin, and Changchun being the top three cities for scanning codes [1] Participation Metrics - Nearly 80 million users engaged in the "Fire Corgi Celebrates the New Year" and "New Year Friend Money Flower" activities [1]
新春家书(五)|坚守一线,为大家做好服务保障
Xin Lang Cai Jing· 2026-02-23 13:30
Group 1 - The Beijing Tongzhou Station is set to host a series of cultural events during the Spring Festival, including a New Year painting exhibition, photography exhibition, zodiac exhibition, cultural relics exhibition, and a New Year market [4] - The station aims to provide comprehensive service and safety measures for travelers during the busy Spring Festival period, emphasizing the importance of staff support and guidance [2][3] - A newly hired part-time security guard expresses commitment to ensuring safety and enjoying the cultural exhibits at the station, highlighting the engagement of young workers in service roles [3]
迎鳌鱼打铁花 这里的年味将持续至正月十五
Chang Jiang Ri Bao· 2026-02-23 00:33
Core Viewpoint - The Wuhan Happy Valley is hosting a vibrant Spring Festival event featuring traditional customs and national intangible cultural heritage, attracting a large number of visitors and creating a festive atmosphere [3][4]. Group 1: Event Highlights - The event includes a series of activities such as the Flying Fish display, traditional rice cake making, a New Year gala, parades, and performances of intangible cultural heritage like iron flower displays [3][4]. - The Flying Fish installation has become a popular photo spot for families, enhancing visitor engagement [4]. - The event features a variety of interactive experiences, including traditional crafts, food stalls, and games, catering to visitors' needs for shopping, dining, and entertainment [4]. Group 2: Cultural Significance - The iron flower performance, described as a "brave folk art," showcases high-temperature molten iron being thrown into the air, creating a stunning visual display that captivates the audience [4]. - Visitors, including photography enthusiasts, express their awe at the live performance, emphasizing its impact compared to online videos [4]. Group 3: Duration and Attendance - The Spring Festival activities at Wuhan Happy Valley will continue until the 15th day of the lunar new year, ensuring ongoing visitor engagement during the festive period [4].
正月初五去哪儿玩?长春这几个宝藏打卡地,好吃好看好玩,年味直接拉满!
Xin Lang Cai Jing· 2026-02-21 03:53
Core Viewpoint - The article highlights various festive activities and events taking place on the fifth day of the Lunar New Year, emphasizing cultural experiences, entertainment, and culinary delights across different venues in Changchun, aiming to enhance the celebratory atmosphere and attract visitors. Group 1: Event Highlights - New Min Street transforms into a vibrant cultural hub with traditional temple fairs and interactive experiences featuring NPCs representing the five blessings, dragon dances, and various performances, creating a lively atmosphere for visitors [1] - The Jilin Provincial Museum offers a cultural experience with traditional activities such as throwing pots and interactive exhibits, allowing visitors to engage with history while enjoying the festive spirit [12] - Changchun Ice and Snow New World hosts a large-scale fireworks show and various winter activities, providing a unique celebration in a snowy environment [4] Group 2: Venue Specifics - The Long Spring Agricultural Expo Park features a massive New Year market with local delicacies and traditional activities, catering to families looking for a wholesome festive experience [14] - The Spring Beijing West Historical and Cultural District offers a full day of activities including lion dances, music performances, and interactive experiences, making it a prime location for celebrating the New Year [10] - "This Has Mountains" provides an indoor venue for young people to enjoy trendy food and activities, featuring a special财神 (God of Wealth) parade and interactive experiences [7]
北京号最精彩|逛起来!春节庙会攻略看这里
Xin Lang Cai Jing· 2026-02-20 12:23
Group 1 - The 2026 Spring Festival in Qianmen Street features a vibrant atmosphere with various activities such as food, performances, and traditional customs, creating an immersive cultural experience for visitors [4][10] - The Phoenix Ridge is hosting the 13th New Spring Intangible Cultural Heritage Garden Party from the first to the seventh day of the Lunar New Year, showcasing traditional crafts and performances [8] - The Beijing Daguanyuan Red Mansion Cultural Temple Fair is themed "Galloping Horse Celebrating the New Year" and offers a blend of creativity and cultural heritage [14][16] Group 2 - The "My Spring Festival Never Closes" initiative highlights the dedication of workers in various sectors, such as logistics, ensuring smooth operations during the holiday [12][26] - The 12th Beijing Intangible Cultural Heritage Grand View Garden event in Yanqing features a variety of activities, including immersive experiences and traditional parades, running until the 15th day of the Lunar New Year [22] - The 10th Beijing International Art Biennale is set to launch an "Art Temple Fair" series, featuring nearly 600 art pieces and cultural activities from the second to the seventh day of the Lunar New Year [34][36]
马年春节怎么玩?梅钢工业文化旅游区已经安排好啦!
Xin Lang Cai Jing· 2026-02-19 15:50
Group 1 - The core event is the "Happy Year of the Horse" activities at the Meigang Industrial Cultural Tourism Area during the Spring Festival from February 18 to February 23 [1][2] - Visitors with the surname "Ma" or born in the Year of the Horse can enjoy a 50% discount on tickets, with adult tickets priced at 30 yuan and student/senior tickets at 15 yuan [1] - Various interactive performances and public lectures are scheduled, including a mech interaction show and free public lectures for ticket holders [1] Group 2 - The Meigang Industrial Cultural Tourism Area will launch 8 new VR films during the Spring Festival, with promotional offers such as "buy two get one free" and "buy five get two free" for specific films [2] - Additional activities include a "Horse Year Printmaking" event and a food market featuring various delicacies, enhancing the festive atmosphere [2] - The area will also collaborate with the Qinhuai Lantern Festival, offering combined tickets for online purchase [2]
花灯璀璨、无人机秀、鱼灯巡游轮番上演 光影交织间让“年味”可玩可享可看
Yang Shi Wang· 2026-02-18 10:54
Group 1 - The article highlights various festive activities during the Spring Festival, including lantern displays, drone shows, and parades, which create a vibrant atmosphere across different regions [1][2][4][10] - In Ningxia Guyuan, a horse-themed lantern display symbolizes the welcoming of the new year, featuring diverse colors and shapes of horses, along with lanterns representing the 24 solar terms [2] - A large-scale drone show in Hubei Suizhou featured 4,000 drones forming various shapes, including a giant "colorful horse," captivating the audience with its local cultural representations [4] Group 2 - In Jiangsu Xinghua, a fusion of traditional and modern elements was showcased at the Lotus Creek Lake Park, where laser displays and large thematic lanterns created a unique festive experience [7] - Visitors enjoyed not only the lantern performances but also local markets and food, enhancing the overall festive experience [9] - In Anhui Dazhuang, a fish lantern parade took place in a pear orchard, featuring dynamic performances that embody the hopes for the new year, complemented by light displays and colorful lanterns [10][12]
C视觉丨崇州街子古镇年味拉满 不一样的中国年安排上
Xin Lang Cai Jing· 2026-02-17 10:08
Core Viewpoint - The article highlights the vibrant atmosphere and cultural activities in Chongzhou's Jiezi Ancient Town during the Spring Festival, emphasizing the integration of traditional customs and modern experiences to create a unique celebration for visitors [1]. Group 1: Cultural Activities - The theme "Soon to Jiezi" was adopted, combining traditional folk customs, interactive experiences, and cultural creativity to enhance the festive spirit [1]. - Activities included dragon and lion dances, Sichuan opera performances on the ancient stage, and traditional long street banquets, all contributing to a lively and celebratory environment [1][3][5][9]. Group 2: Visitor Engagement - The events attracted a large number of visitors, creating a bustling scene filled with festive joy and cultural engagement [1][3]. - The combination of various performances and traditional activities provided an enriching experience for both locals and tourists, making it a memorable Chinese New Year celebration [1].
晚安郑州 | 春晚节目单来了/大回暖!河南多地将超20℃
Xin Lang Cai Jing· 2026-02-16 10:54
Group 1 - The Spring Festival travel period is expected to see over 3.5 billion people moving across regions, with a daily average of approximately 23.4 million, marking a 4% increase compared to the same period in 2025 [3] - The 2026 Spring Festival Gala program list has been officially released, featuring various performances and artists [12] - The total box office for the 2026 Spring Festival period has surpassed 5 billion yuan, with "Flying Life 3," "Silent Awakening," and "Bounty Hunter: Winds of the Desert" leading the box office rankings [49] Group 2 - The WeChat platform has introduced a new feature allowing users to create golden "New Year" posts, which can trigger red envelope rewards when interacted with [19] - The Tencent Yuanbao app has enhanced its Spring Festival red envelope activities, adding 100 cash cards worth 10,000 yuan each, with the first batch already distributed [22] - Safety measures for fireworks and firecrackers have been emphasized, including proper storage, transportation, and usage guidelines to prevent accidents during the festive season [23][30][31]
京城拍客今日精选|大吉巷里逛大集 明城墙畔赏梅香
Xin Lang Cai Jing· 2026-02-15 14:48
Group 1 - The article highlights various festive activities and events taking place in Beijing as the Spring Festival approaches, showcasing the vibrant atmosphere and cultural significance of the celebrations [1][11][15] - The "Wanping Has Drama" Spring Festival opera carnival is set to take place in 2026, featuring a large-scale immersive experience that combines traditional opera with contemporary cultural elements [15] - The article mentions the blooming of plum blossoms at the Beijing Ming City Wall Ruins Park, attracting many citizens for photography and celebration [19][21][23] Group 2 - Colorful lanterns and decorations are prevalent throughout the city, contributing to the festive spirit and joy among families and visitors [1][11] - The article describes various locations in Beijing, such as Dajixiang and the White Pagoda Temple, where people gather to enjoy the festive atmosphere and participate in activities [3][9] - Interactive games and cultural performances are highlighted as popular attractions during the New Year celebrations, enhancing community engagement and enjoyment [11]