Core Viewpoint - The event "Winter Snow Warm Sun - Intangible Cultural Heritage China Year" successfully promoted Shenyang's unique intangible cultural heritage (ICH) IP, enhancing cultural experiences for citizens and tourists while integrating traditional culture with modern tourism [3][7]. Group 1: Event Overview - The event was organized by the Shenyang Municipal Party Committee's Publicity Department and aimed to promote Shenyang's unique ICH IP through various formats, including immersive experiences and online engagement [3]. - It enriched the cultural life of citizens during the New Year and aimed to revitalize traditional culture, enhancing the popularity of ICH [3][7]. Group 2: ICH IP Releases - Multiple ICH IPs were launched, including a promotional video titled "Inheritance of ICH - The Taste of Shenyang," which highlights the cultural significance of Shenyang's ICH cuisine [4]. - An electronic version of the "Shenyang ICH Food Map" was introduced to guide citizens and tourists in exploring local delicacies, serving as a practical tool for experiencing Shenyang's culinary culture [4]. - A series of short videos titled "Follow the Staff to Taste ICH" was initiated to provide immersive experiences of ICH food preparation and tasting, increasing the visibility of Shenyang's ICH cuisine [4]. Group 3: Artistic Performances - The event featured performances from two national-level ICH drama projects, including a new Peking opera piece and classic selections from Shenyang's Pingju opera, enriching the artistic depth of Shenyang's ICH [5]. - An immersive experience area showcased nearly twenty ICH projects, allowing visitors to engage with traditional crafts and culinary arts, enhancing their understanding of ICH [5]. Group 4: New ICH IP Launch - A new ICH IP called "Horse Year Gift" was introduced, combining traditional craftsmanship with the auspicious symbolism of the Year of the Horse, providing culturally unique gift options for the New Year [6]. - The event aimed to foster collaboration between ICH and cultural tourism, creating new consumption scenarios and promoting innovative development [6]. Group 5: Future Development - The successful execution of the event reflects Shenyang's commitment to promoting ICH and exploring new paths for its protection and active transmission [7]. - Shenyang plans to continue developing its ICH IP, integrating it with tourism and new consumption scenarios to enhance cultural experiences for citizens and tourists [7].