Group 1 - The 2025 Hangzhou Hotel and Catering Expo and Hangzhou International Food and Catering Expo attracted around 400 enterprises and 20,619 professional visitors, generating a contract intention amount of 90 million yuan, marking a significant event for the high-quality development of the Yangtze River Delta catering industry [2][4] - The expo showcased innovations such as prepared dishes, smart cold chain distribution, and eco-friendly packaging, with the prepared food section becoming a focal point, indicating a shift towards a full industry chain ecological upgrade [3][6] - The event highlighted the internationalization of the catering industry, with the Macau Catering Industry Development Association participating for the first time, and the use of a dual-mode approach combining online and offline engagement to enhance brand visibility and order volume [4] Group 2 - Industry leaders gathered to discuss the current state and future trends of the food and catering economy, emphasizing the importance of digitalization, health, and cultural IP integration [6] - Data from the National Bureau of Statistics indicated that the national catering revenue reached 227.73 billion yuan in the first five months of 2025, reflecting a year-on-year growth of 5.0%, suggesting a promising market outlook for the food and catering industry [6] - The concept of "cultural premium" is emerging as a key strategy to combat market challenges, with companies leveraging cultural elements and heritage to enhance product value and customer loyalty [6]

Core Insights - The ninth China Chengdu International Intangible Cultural Heritage Festival showcased the activation of intangible cultural heritage (ICH) IP licensing, generating a signing amount of 350 million yuan across 36 projects and attracting over 217,400 attendees [1][7] Group 1: Event Overview - The festival was co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, and UNESCO, focusing on the creative transformation and innovative development of ICH [1][3] - The event featured over 500 enterprises engaging in supply-demand matching, with a significant emphasis on enhancing the economic potential of ICH [1][3] Group 2: IP Licensing and Market Engagement - The international ICH brand IP licensing exhibition highlighted over 200 ICH IPs from more than 150 renowned inheritors and organizations, marking a 50% increase in displayed IPs compared to the previous year [2][3] - The event included various interactive activities, such as performances and fashion shows, which contributed to a vibrant atmosphere and high visitor engagement [2][4] Group 3: Project Signings and Collaborations - Multiple projects were signed during the event, including the "Post + IP Operation and Derivative Products Joint Sales" project, which was the largest single project with a total amount of 100 million yuan [5][6] - The festival facilitated over 200 pre-matched projects between exhibitors and potential partners, enhancing collaboration opportunities in the ICH sector [6][7] Group 4: Economic Impact and Future Directions - The integration of ICH with various industries, such as fashion and technology, is seen as a viable path for economic value transformation and promotion of ICH [6][7] - The festival's activities are aimed at ensuring broader participation and fostering a marketplace for ICH resources, thereby driving economic development through cultural heritage [6][7]

阅读提示 5月28日，以"增进交流互鉴、激发传承活力、共享美好生活"为主题的第九届中国成都国际非物质 文化遗产节在四川省成都市开幕，其中，"典籍里的非遗"分会场暨"我们的节日·端午"系列活动，在西 南地区首次以古籍展览、活态展示、互动体验等多元创新模式，全方位呈现非物质文化遗产的魅力。 "如今，这门小众的乐器正逐渐融入大众生活。"作为川派古琴的发源地，成都是中国古琴艺术三大 重镇之一，古琴氛围浓厚，琴艺源远流长。黄明康介绍，她从事古琴传承40余年以来，亲眼见证了这项 艺术的变化。近年来，成都市各级文化馆开通各类公益文化培训，古琴演奏便是常驻课程之一。自2013 年开始，黄明康在成都市文化馆开办了公共文化服务免费的古琴、洞箫培训班，作为专职音乐辅导老 师，她每周都会上一节古琴课和洞箫课，招收群众学习古琴，讲授最基础的指法和古琴知识，十几年下 来，数万人次前来学习古琴。 "古琴声韵悠远、回味无穷，令人不禁想要上手触摸抚弹。"成都市民杨女士带着孩子来此周末放 松，听见古琴乐声，便走进展览体验。黄明康热情地拉着每一位到展台询问的对象坐到琴前试弹，细心 讲解古琴文化，"越是民族的越具有国际意义，希望通过自己的展示，让越 ...

工美中华，以"品"立身。工艺美术产业推动企业品牌化发展，是传承文化基因、激活经济价值、引领产 业升级的必然选择。工艺美术产业作为中华优秀传统文化的重要载体，兼具经济价值与文化属性。在消 费升级、文化复兴与产业变革的背景下，推动企业品牌化发展不仅是工艺美术企业突破同质化竞争、实 现高质量发展的核心引擎，更是中华文化创造性转化与创新性发展的重要实践路径。面对行业发展的新 态势，第五届中国工艺美术博览会"工美中华 向品而兴"论坛将深入探讨产业升级的有效路径。 论坛举办期间，主办方将同步发起工艺美术品牌发展主题征文活动，面向全国征集学术论文与案例研 究，为行业提供理论参考与实践指南。 工美中华，以"品"兴业。发展壮大工艺美术产业首先要精准定位产业集群优势，处理好发挥优势和补齐 短板的关系，充分依托当地区位条件、资源禀赋等优势，坚持整体联动，以市场为导向、园区为载体、 龙头企业为牵引，建设地域相对集中、劳动力相对聚集的工艺美术中小企业主体群落。而品牌化建设则 依托地域特色，打造"一城一品"产业集群，以龙头企业带动中小企业品牌化升级，形成技艺保护、品牌 溢价、反哺民生的良性生态。作为本届博览会的主宾城市，泉州将携"海丝起 ...

原标题：打造"世界旅游重要目的地" 松潘千年古城在京亮相 站在松潘古城墙上，东望岷山雪宝顶白雪皑皑，西瞰岷江河水激流奔腾，松州古城内汉式青瓦房 屋、藏式彩绘建筑等相互映衬，仿若身临其境感受松潘这座千年高原古城的历史文化底蕴。推介会现 场，舞蹈《浣净》、川西藏族山歌演唱、藏羌回服饰表演更是演绎了松潘各民族在岁月长河中共同谱写 的深厚情谊。 近年来，松潘县坚持以文塑旅、以旅彰文，扩大"+旅游"融合发展影响力，进一步加强文旅品牌建 设，通过高频率、多形式的"非遗展演"及文创产品展示等活动，推动了传统文化与现代生活深度融合， 积极构建文化旅游互动共进、共生互融的大格局，正全力打造"世界旅游重要目的地"和"国际生态文化 旅游胜地"，吸引更多游客走进这座千年高原古城，领略其独特魅力。 "此次文旅推介会北京站活动的举办，进一步擦亮了'聚美松潘'文旅品牌，让更多人认识、了解松 潘。"松潘县有关负责人介绍，此次北京站活动后，松潘县将依托九寨沟、黄龙等世界级景区流量，打 造非遗IP，深化"文化+创意"融合路径，通过培育本土文化品牌、优化旅游服务体系，全方位推动松潘 旅游文化产业及相关领域的高质量发展。（记者 陈文丽） 近日，"大 ...