Core Insights - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year - Shenyang Winter Intangible Cultural Heritage IP Promotion Activity" successfully launched on February 8, showcasing Shenyang's unique intangible cultural heritage (ICH) food and culture [1] - A promotional video titled "The Taste of Intangible Heritage in Shenyang" was premiered, highlighting the connection between ICH food, ethnic culture, and local traditions, resonating strongly with the audience [1] - An electronic version of the "Shenyang Intangible Cultural Heritage Food Map" was released, serving as a practical guide for citizens and tourists to explore local ICH cuisine [1] Group 1 - The immersive experience of ICH and unique performances attracted significant attention, allowing the audience to closely engage with the essence of Shenyang's ICH [2] - The "Time Travel Through a Thousand Years - Immersive ICH Experience" featured nearly 20 ICH inheritors showcasing traditional crafts such as sugar figurines, ancient incense making, and ethnic embroidery [2] - The event included interactive experiences where visitors could participate in ICH production, enhancing their understanding of the craftsmanship and heritage behind these cultural practices [2] Group 2 - Traditional performances like Liao drum music and Northeast storytelling enriched the event, providing a vivid representation of local culture [2] - The immersive format allowed attendees to feel a tangible connection to the ICH, effectively achieving the goal of "experiencing ICH through time" and receiving unanimous praise from the audience [2]

Core Viewpoint - The event "Winter Snow Warm Sun - Intangible Cultural Heritage China Year" successfully promoted Shenyang's unique intangible cultural heritage (ICH) IP, enhancing cultural experiences for citizens and tourists while integrating traditional culture with modern tourism [3][7]. Group 1: Event Overview - The event was organized by the Shenyang Municipal Party Committee's Publicity Department and aimed to promote Shenyang's unique ICH IP through various formats, including immersive experiences and online engagement [3]. - It enriched the cultural life of citizens during the New Year and aimed to revitalize traditional culture, enhancing the popularity of ICH [3][7]. Group 2: ICH IP Releases - Multiple ICH IPs were launched, including a promotional video titled "Inheritance of ICH - The Taste of Shenyang," which highlights the cultural significance of Shenyang's ICH cuisine [4]. - An electronic version of the "Shenyang ICH Food Map" was introduced to guide citizens and tourists in exploring local delicacies, serving as a practical tool for experiencing Shenyang's culinary culture [4]. - A series of short videos titled "Follow the Staff to Taste ICH" was initiated to provide immersive experiences of ICH food preparation and tasting, increasing the visibility of Shenyang's ICH cuisine [4]. Group 3: Artistic Performances - The event featured performances from two national-level ICH drama projects, including a new Peking opera piece and classic selections from Shenyang's Pingju opera, enriching the artistic depth of Shenyang's ICH [5]. - An immersive experience area showcased nearly twenty ICH projects, allowing visitors to engage with traditional crafts and culinary arts, enhancing their understanding of ICH [5]. Group 4: New ICH IP Launch - A new ICH IP called "Horse Year Gift" was introduced, combining traditional craftsmanship with the auspicious symbolism of the Year of the Horse, providing culturally unique gift options for the New Year [6]. - The event aimed to foster collaboration between ICH and cultural tourism, creating new consumption scenarios and promoting innovative development [6]. Group 5: Future Development - The successful execution of the event reflects Shenyang's commitment to promoting ICH and exploring new paths for its protection and active transmission [7]. - Shenyang plans to continue developing its ICH IP, integrating it with tourism and new consumption scenarios to enhance cultural experiences for citizens and tourists [7].

Core Viewpoint - Chengdu Media Group's subsidiary, Xijin Time Culture Communication Co., Ltd., has signed an agreement with Singapore's Green Willow Creative Pte Ltd. to implement a comprehensive project at the Chengdu International Intangible Cultural Heritage Expo Park, aiming to enhance the park's cultural and tourism offerings through various high-profile events and attractions [1][6]. Group 1: Project Overview - The collaboration will focus on creating high-impact projects such as outdoor concerts featuring top stars, international food streets, and XR (Extended Reality) experiences to boost the park's appeal and sustainability [1][6]. - The partnership aims to revitalize existing resources in the park by introducing diverse business formats, including music performances, food, esports, and virtual reality [3][4]. Group 2: Infrastructure and Capacity Enhancement - Plans include upgrading the park's music lawn to international standards, increasing capacity to host at least 24 high-profile outdoor concerts and music festivals annually [3][4]. - The project will also involve the revitalization of the West City Multi-functional Theater to accommodate esports events, cultural performances, and conferences, creating a versatile entertainment space [4]. Group 3: Cultural and Economic Impact - The initiative is expected to enhance the influence of intangible cultural heritage IP and attract more international cultural brands, thereby creating a new landmark for cultural and tourism integration in Chengdu [6][9]. - Since taking over the park's operations, Xijin Time has engaged over 300 clients and launched various projects, including immersive experiences and cultural markets, to enrich the park's offerings [7][9].

Group 1 - The core message of the news is the promotion of Songpan County as a significant cultural and tourism destination, showcasing its unique heritage and attractions through various cultural activities in Beijing [1][2] - Songpan County is leveraging its cultural heritage and tourism integration to enhance its brand, aiming to become a "world tourism important destination" and an "international ecological cultural tourism site" [1] - The promotional event featured traditional performances and cultural displays, highlighting the deep historical and cultural connections among various ethnic groups in the region [1] Group 2 - The event in Beijing is part of a broader strategy to enhance the "Jumei Songpan" tourism brand, increasing awareness and understanding of Songpan [2] - Songpan County plans to utilize the visitor flow from world-class attractions like Jiuzhaigou and Huanglong to develop intangible cultural heritage IPs and deepen the integration of culture and creativity [2] - The county aims to cultivate local cultural brands and optimize tourism services to drive high-quality development in the tourism and cultural industries [2]