Core Insights - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year - Shenyang Winter Intangible Cultural Heritage IP Promotion Activity" successfully launched on February 8, showcasing Shenyang's unique intangible cultural heritage (ICH) food and culture [1] - A promotional video titled "The Taste of Intangible Heritage in Shenyang" was premiered, highlighting the connection between ICH food, ethnic culture, and local traditions, resonating strongly with the audience [1] - An electronic version of the "Shenyang Intangible Cultural Heritage Food Map" was released, serving as a practical guide for citizens and tourists to explore local ICH cuisine [1] Group 1 - The immersive experience of ICH and unique performances attracted significant attention, allowing the audience to closely engage with the essence of Shenyang's ICH [2] - The "Time Travel Through a Thousand Years - Immersive ICH Experience" featured nearly 20 ICH inheritors showcasing traditional crafts such as sugar figurines, ancient incense making, and ethnic embroidery [2] - The event included interactive experiences where visitors could participate in ICH production, enhancing their understanding of the craftsmanship and heritage behind these cultural practices [2] Group 2 - Traditional performances like Liao drum music and Northeast storytelling enriched the event, providing a vivid representation of local culture [2] - The immersive format allowed attendees to feel a tangible connection to the ICH, effectively achieving the goal of "experiencing ICH through time" and receiving unanimous praise from the audience [2]

（来源：沈阳晚报） 马年礼物重磅发布 转自：沈阳晚报 本次活动还重磅发布马年礼物这一全新非遗IP成果，以非遗技艺赋能新春美好寓意。在乙巳辞旧、丙午 迎新的美好时刻，沈阳非遗代表性传承人们以匠心迎新春、以创意塑IP，精心打造出以马元素为核心的 马年礼物，将马年的美好寓意与非遗技艺深度融合，让龙马精神的美好期许凝于指尖、藏于好物，成为 沈阳非遗IP的全新载体，为市民新春佳节增添了独具文化特色的美好选择。为推动非遗与文旅演艺的深 度融合、创新发展，激发非遗创新创造活力，本次活动搭建起非遗传承与文旅融合的长效合作平台，成 为非遗IP赋能消费新场景的重要举措。 持续深耕沈阳非遗IP打造与开发 此次沈阳冬日非遗IP推广活动的成功举办，是沈阳继续推动非遗传承热潮、探索非遗保护与活态传承新 路径的生动实践，不仅全景式展现了沈阳特色非遗IP的风采，成功打造了非遗与文旅深度融合的沉浸式 消费新场景，更点燃了非遗热度，提升了沈阳非遗IP的品牌影响力，为沈阳文旅融合发展注入了新的动 力。 2月8日下午，由中共沈阳市委宣传部指导，沈阳市文化旅游和广播电视局携手沈阳广播电视台主办 的"冬日雪暖阳 非遗中国年——沈阳冬日非遗IP推广活动" ...

Core Viewpoint - Chengdu Media Group's subsidiary, Xijin Time Culture Communication Co., Ltd., has signed an agreement with Singapore's Green Willow Creative Pte Ltd. to implement a comprehensive project at the Chengdu International Intangible Cultural Heritage Expo Park, aiming to enhance the park's cultural and tourism offerings through various high-profile events and attractions [1][6]. Group 1: Project Overview - The collaboration will focus on creating high-impact projects such as outdoor concerts featuring top stars, international food streets, and XR (Extended Reality) experiences to boost the park's appeal and sustainability [1][6]. - The partnership aims to revitalize existing resources in the park by introducing diverse business formats, including music performances, food, esports, and virtual reality [3][4]. Group 2: Infrastructure and Capacity Enhancement - Plans include upgrading the park's music lawn to international standards, increasing capacity to host at least 24 high-profile outdoor concerts and music festivals annually [3][4]. - The project will also involve the revitalization of the West City Multi-functional Theater to accommodate esports events, cultural performances, and conferences, creating a versatile entertainment space [4]. Group 3: Cultural and Economic Impact - The initiative is expected to enhance the influence of intangible cultural heritage IP and attract more international cultural brands, thereby creating a new landmark for cultural and tourism integration in Chengdu [6][9]. - Since taking over the park's operations, Xijin Time has engaged over 300 clients and launched various projects, including immersive experiences and cultural markets, to enrich the park's offerings [7][9].

原标题：打造"世界旅游重要目的地" 松潘千年古城在京亮相 站在松潘古城墙上，东望岷山雪宝顶白雪皑皑，西瞰岷江河水激流奔腾，松州古城内汉式青瓦房 屋、藏式彩绘建筑等相互映衬，仿若身临其境感受松潘这座千年高原古城的历史文化底蕴。推介会现 场，舞蹈《浣净》、川西藏族山歌演唱、藏羌回服饰表演更是演绎了松潘各民族在岁月长河中共同谱写 的深厚情谊。 近年来，松潘县坚持以文塑旅、以旅彰文，扩大"+旅游"融合发展影响力，进一步加强文旅品牌建 设，通过高频率、多形式的"非遗展演"及文创产品展示等活动，推动了传统文化与现代生活深度融合， 积极构建文化旅游互动共进、共生互融的大格局，正全力打造"世界旅游重要目的地"和"国际生态文化 旅游胜地"，吸引更多游客走进这座千年高原古城，领略其独特魅力。 "此次文旅推介会北京站活动的举办，进一步擦亮了'聚美松潘'文旅品牌，让更多人认识、了解松 潘。"松潘县有关负责人介绍，此次北京站活动后，松潘县将依托九寨沟、黄龙等世界级景区流量，打 造非遗IP，深化"文化+创意"融合路径，通过培育本土文化品牌、优化旅游服务体系，全方位推动松潘 旅游文化产业及相关领域的高质量发展。（记者 陈文丽） 近日，"大 ...