Core Insights - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year - Shenyang Winter Intangible Cultural Heritage IP Promotion Activity" successfully launched on February 8, showcasing Shenyang's unique intangible cultural heritage (ICH) food and culture [1] - A promotional video titled "The Taste of Intangible Heritage in Shenyang" was premiered, highlighting the connection between ICH food, ethnic culture, and local traditions, resonating strongly with the audience [1] - An electronic version of the "Shenyang Intangible Cultural Heritage Food Map" was released, serving as a practical guide for citizens and tourists to explore local ICH cuisine [1] Group 1 - The immersive experience of ICH and unique performances attracted significant attention, allowing the audience to closely engage with the essence of Shenyang's ICH [2] - The "Time Travel Through a Thousand Years - Immersive ICH Experience" featured nearly 20 ICH inheritors showcasing traditional crafts such as sugar figurines, ancient incense making, and ethnic embroidery [2] - The event included interactive experiences where visitors could participate in ICH production, enhancing their understanding of the craftsmanship and heritage behind these cultural practices [2] Group 2 - Traditional performances like Liao drum music and Northeast storytelling enriched the event, providing a vivid representation of local culture [2] - The immersive format allowed attendees to feel a tangible connection to the ICH, effectively achieving the goal of "experiencing ICH through time" and receiving unanimous praise from the audience [2]

Core Viewpoint - The event "Winter Snow Warm Sun - Intangible Cultural Heritage China Year" successfully promoted Shenyang's unique intangible cultural heritage (ICH) IP, enhancing cultural experiences for citizens and tourists while integrating traditional culture with modern tourism [3][7]. Group 1: Event Overview - The event was organized by the Shenyang Municipal Party Committee's Publicity Department and aimed to promote Shenyang's unique ICH IP through various formats, including immersive experiences and online engagement [3]. - It enriched the cultural life of citizens during the New Year and aimed to revitalize traditional culture, enhancing the popularity of ICH [3][7]. Group 2: ICH IP Releases - Multiple ICH IPs were launched, including a promotional video titled "Inheritance of ICH - The Taste of Shenyang," which highlights the cultural significance of Shenyang's ICH cuisine [4]. - An electronic version of the "Shenyang ICH Food Map" was introduced to guide citizens and tourists in exploring local delicacies, serving as a practical tool for experiencing Shenyang's culinary culture [4]. - A series of short videos titled "Follow the Staff to Taste ICH" was initiated to provide immersive experiences of ICH food preparation and tasting, increasing the visibility of Shenyang's ICH cuisine [4]. Group 3: Artistic Performances - The event featured performances from two national-level ICH drama projects, including a new Peking opera piece and classic selections from Shenyang's Pingju opera, enriching the artistic depth of Shenyang's ICH [5]. - An immersive experience area showcased nearly twenty ICH projects, allowing visitors to engage with traditional crafts and culinary arts, enhancing their understanding of ICH [5]. Group 4: New ICH IP Launch - A new ICH IP called "Horse Year Gift" was introduced, combining traditional craftsmanship with the auspicious symbolism of the Year of the Horse, providing culturally unique gift options for the New Year [6]. - The event aimed to foster collaboration between ICH and cultural tourism, creating new consumption scenarios and promoting innovative development [6]. Group 5: Future Development - The successful execution of the event reflects Shenyang's commitment to promoting ICH and exploring new paths for its protection and active transmission [7]. - Shenyang plans to continue developing its ICH IP, integrating it with tourism and new consumption scenarios to enhance cultural experiences for citizens and tourists [7].