Group 1 - The "Horse Element" is becoming a prominent theme in the consumer market ahead of the Lunar New Year, with various products featuring horse designs attracting significant attention from consumers [1][2] - In retail spaces, new "Horse Element" products, such as horse-patterned down jackets and embroidered sweatshirts, are prominently displayed, appealing to younger consumers with their creative designs [2][3] - Online platforms are also witnessing a surge in "Horse Element" products, with live-streaming sales showcasing items like horse-themed spring couplets and zodiac gold ornaments, indicating strong consumer purchasing power [2] Group 2 - Consumers find emotional resonance in "Horse Element" products, which blend traditional cultural significance with modern design, enhancing their appeal for festive occasions [3][4] - The popularity of "Horse Element" products is attributed to the deep-rooted zodiac culture in China, where auspicious phrases like "One Horse Ahead" and "Immediate Fortune" resonate with consumers' desires for good luck during the New Year [5] - Retailers are innovating by incorporating "Horse Element" designs into various products, merging cultural themes with contemporary fashion to cater to diverse consumer aesthetics, thus driving demand [5]