Core Insights - The demand for marathon pacers has surged due to the increasing popularity of marathon events, with runners seeking specialized services to enhance their performance and ensure completion of races [1][2][4] Group 1: Market Overview - In 2024, a total of 749 road running events are scheduled in China, with an estimated participation of 7.0486 million people, reflecting a year-on-year increase of 1 million participants [2] - Marathon pacers offer two types of services: basic pacing and personalized pacing, with earnings ranging from 500 to 1,500 yuan for half marathons and starting at 1,500 yuan for full marathons [2][3] - Personalized pacing services can yield up to 6,000 yuan per event, including pre-race training plans and real-time adjustments during the race [2][3] Group 2: Professional Standards and Controversies - The lack of a standardized certification system for marathon pacers has raised concerns about fairness and competition integrity in races [1][4][6] - Some runners believe that pacers significantly enhance their performance, while others feel that their presence does not impact the overall race experience [5][6] - The emergence of a "professional runner certification system" in China requires pacers to meet specific athletic standards and complete courses in sports physiology [9] Group 3: Industry Evolution - The role of marathon pacers is evolving from a hobbyist activity to a professional career, providing both technical and emotional support to runners [8] - There is a growing recognition of the need for standardized qualifications and regulations for marathon pacers to ensure they can deliver comprehensive and professional services [9]