马来西亚白咖啡
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【东盟专线】东博会“啡”凡商机 东南亚客商抢滩中国市场
Zhong Guo Xin Wen Wang· 2025-09-20 22:25
Core Insights - The China-ASEAN Expo showcases a variety of Southeast Asian coffee products, highlighting the growing market opportunities between China and ASEAN countries [1][2][3] - Malaysia's white coffee and other unique coffee products are gaining popularity in China, with significant export potential [1][2] - The coffee consumption market in China is projected to reach 369.3 billion RMB by 2025, indicating substantial growth potential [1] Group 1: Company Highlights - Malaysia's King of Durian Coffee, made from Musang King durian, accounts for 30% of the company's annual sales, reflecting strong demand from Chinese consumers [2] - Indonesian coffee brands are introducing high-end products like Bali Gold Coffee and Kopi Luwak, which are gaining traction despite their high prices [2] - Laos coffee exports to China are benefiting from the opening of the China-Laos railway, enhancing market opportunities for Lao coffee [2] Group 2: Industry Trends - Vietnam is leveraging its position as a leading coffee exporter by expanding its presence in China through cafes and online channels [3] - The integration of AI technology in coffee preparation is being explored, with companies developing new coffee robots tailored for the ASEAN market [3] - The China-ASEAN Free Trade Agreement and RCEP are facilitating the growth of ASEAN coffee products in China, benefiting both regions economically [2]