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交通银行赋能 四川理塘县“马背慢游”成顶流
Huan Qiu Wang· 2025-10-10 01:51
Core Insights - The "Horseback Slow Travel Litang" project has become a popular tourist destination during the 2025 Double Festival, significantly improving the livelihoods and incomes of local villagers through targeted financial support from the Bank of Communications [1][3]. Group 1: Project Overview - The "Horseback Slow Travel Litang" project, operational since 2022, combines horseback riding, Tibetan cultural experiences, and local cuisine, quickly gaining popularity among tourists [3]. - The project received a financial injection of 500,000 yuan from the Bank of Communications, leading to a comprehensive upgrade of the service center in Desi Village, increasing its reception capacity threefold and enhancing overall operational efficiency [3][5]. Group 2: Economic Impact - The project has significantly boosted local farmers' and herders' incomes, with reports of villagers actively participating in project operations, reducing labor costs, and fostering a collaborative development environment [3][5]. - During the Double Festival, the project attracted over 15,000 visitors, nearly doubling last year's figures, and generated substantial revenue for surrounding areas, with average household income increases of over 100 yuan [8]. Group 3: Cultural Integration - The project integrates traditional Tibetan culture with tourism, exemplified by the "Intangible Cultural Heritage + Riding" experience, which allows tourists to engage with local artisans and enjoy authentic Tibetan hospitality [5][8]. - The collaboration between the "Horseback Slow Travel Litang" project and the local "Daye" horse racing cultural tourism season enhances the cultural experience, reinforcing Litang's identity as a "Horse Riding Town" [8].