来源：环球网 文旅经济是福建省"四大经济"之一，漳州市凭借资源禀赋优势，重点培育文旅产业，打造"田园都市 文 化名城"。厦门银行漳州分行高度重视以金融支持漳州文旅产业发展，通过构建授信政策、服务模式、 特色产品、资源倾斜、科技赋能等措施，积极探索"金融+文旅"融合新路径，致力以金融活水精准浇灌 漳州文旅产业，激发城市消费活力。 2025年以来，在上级部门促消费、扩内需政策的引领下，厦门银行漳州分行进一步加强普惠型产品供 给"无界数字信用卡"特色产品的推广力度，与文旅消费潮流"同频共振"，并优化古城文旅客群服务，推 进消费场景支付便利化。 近年来，厦门银行漳州分行持续向全市辖主城区及各县(区)包括景区、酒店的投建及运营等共20余个重 点文旅产业项目提供授信及金融解决方案，文旅信贷在分行各项贷款余额占比近20%，助力漳州市文旅 产业高质量发展同时，积极打造漳州分行的文旅金融新特色。 强化战略签约引领，助力文旅产业升级 作为福建省首家A股上市城商银行，厦门银行总行2021年与漳州市人民政府签署战略合作协议，约定 在"十四五"期间向漳州地区提供意向性泛金融支持500亿元，重点支持漳州特色优势产业发展、重点片 区开发建 ...

事实上，这不是四川银行第一次跨界联动。近年来，作为四川省首家省级法人城市商业银行，四川银行深入贯彻落实省委、省政府决策部署，持续加大文旅 产业信贷投入，深化金融产品和服务模式创新，用金融"活水"润泽"文旅热土"，为四川建设文化强省旅游强省注入新动能。 场景赋能：点亮文旅消费"万家灯火" 红星新闻网10月17日讯9月25日，由文化和旅游部主办、四川省文化和旅游厅承办、成都传媒集团旗下红星新闻网策划的 "锦绣天府・安逸市集"在成都春熙 路盛大启幕。本次市集将春熙路化作露天开放式文旅剧场，将四川文旅国庆期间的50余个新场景、45条新主题游线融入"一步一景一画卷"中。 川酒佳酿、川药陈香、非遗活化、成都礼物……现场众多消费场景齐聚，为国庆期间四川文旅市场注入了强劲动力。其中，四川银行深度融入市集生态，从 活动筹备到物资保障，提供了全方位、实质性的支持，展现了"金融+文旅"双向赋能、协同共进的生动实践。 金融服务的深度融入，正为文旅消费注入活力。四川银行构建以"一卡通"为纽带的消费生态，以"安逸熊猫·文旅一卡通"为载体，整合全省3.8万余家商户资 源，构建起覆盖"惠、文、旅、行、食、购"智慧生态圈，实现扫码乘车、景区预 ...

来源：环球网 2025年十一、中秋双节期间，理塘县高城镇德西一村的"马背慢游"成了该县旅游"顶流打卡地"。在交通 银行的精准帮扶下，村民们正依托"马背慢游理塘"旅游项目，迎来生活与收入的"双提升"。 游客体验"马背慢游理塘" "马背慢游理塘"旅游项目自2022年运营以来，凭借其独特的草原风光与藏族文化体验，迅速成为游客青 睐的旅游项目。项目融合马背骑游、藏装体验、藏餐品尝、摄影写真等多种业态，不仅丰富了理塘旅游 的内涵，更带动了当地农牧民增收。 2024年底，随着交通银行50万元资金的精准注入，德西一村的"马背慢游理塘"服务中心迎来全面升级。 改造后的一楼游客服务中心面积达200平方米，接待能力提升3倍；二楼标准化办公区有效提升了基层服 务效率；三楼新增的4间藏式精品民宿，年接待游客可达600人次。整体运营管理效率和游客体验得到显 著提升。 曾经以马背骑游为核心的乡村旅游项目，如今在金融"活水"的浇灌下，焕发出更加蓬勃的生机，成为推 动当地乡村振兴的"新引擎"。"服务中心升级后，游客更多了，我们的收入也跟着水涨船高。"德西一村 党支部书记洛绒邓珠表示，村民积极参与项目运营，不仅节省了人力成本，更凝聚了发展合力 ...

国庆、中秋8天"小长假"将至。9月28日，在国新办举行的新闻发布会上，交通运输部副部长李扬表 示，预计假期出行需求会非常旺盛，全社会跨区域人员流动量将达到23.6亿人次，平均每天大概2.95亿 人次，比去年同期增长3.2%左右。 "小长假"是人们出行、旅游的首选。临近假期，各地文旅景点也热闹了起来。银行业深耕文旅消费 场景需求，立足区域资源禀赋，通过提供定制化金融方案、创新合作模式、赋能产业集群等务实举措， 为各地文旅产业高质量发展注入强劲动能，助力"流量"变"留量"，"风景"成"钱景"。 金融力量融入城市文旅和市民生活 服务文旅产业升级 "当金融服务融入城市风景，网点能够在洞察游客和社区居民的需求、深度理解和融入所在区域的 基础上，以各自禀赋拓展出各具特色的金融服务场景。"浦发银行相关负责人说，这些特色网点让城市 漫步（Citywalk）有了更丰富的内涵。 为文旅新业态发展注入强劲金融动力 金融是支持文旅融合的重要力量。以江西为例，这里旅游资源丰富多元、特色鲜明，龙虎山、庐山 等自然景观闻名中外，滕王阁、景德镇等人文瑰宝底蕴深厚，文旅产业已成为当地社会消费增长的重要 驱动力，也是展现江西经济发展活力的重要窗 ...

"大牌茶饮每日特惠+周六1元购"活动，已成为许多年轻人的每周期待。通过浦大喜奔APP绑定信用卡支 付，即可享受超低价购买霸王茶姬、蜜雪冰城等热门商户代金券。一位在活动现场兑换了1元奶茶的女 士表示："周六薅羊毛已成习惯，省钱又开心，特别适合像我这样爱逛街又精打细算的人。" 金秋九月，申城再度绽放迷人光彩，第36届上海旅游节如期而至，整座城市沉浸在一片欢庆海洋中。9 月13日晚，外滩沿岸华灯璀璨，25辆造型别致的花车组成流动的盛宴，在游客们的欢呼声中缓缓驶过。 花车大巡游的长龙中，一辆以百年金融地标"外滩12号"建筑为设计灵感的花车格外引人注目，这是浦发 银行（600000）以"遇见浦发，遇见更懂你的银行"为主题精心打造的"金融花车"，吉祥物大熊猫"浦 浦"和"发发"化身文旅推荐官，向全球游客发出"乐游上海"的诚挚邀请。 作为2025年"上海之夏"国际消费季"全球战略合作伙伴"，浦发银行此次深度融入旅游节盛宴，不仅通过 花车巡游展现品牌魅力，更以一系列实实在在的惠民举措，将金融服务与文旅体验完美融合。夏夜联动 账单分期优惠券、夏夜联动消费券、大牌茶饮特惠……浦发银行信用卡持续深化大零售融合经营，以实 际行动证明 ...

Group 1 - The core idea of the news is the launch of the "Silu Cultural Tourism Card" by Industrial Bank during the 8th Silk Road (Dunhuang) International Cultural Expo, aimed at promoting high-quality development of Gansu's cultural tourism industry and supporting the Belt and Road Initiative [1][2] - The card embodies the concept of "culture as the soul, finance as the wings," serving as a significant measure to innovate financial support for the cultural tourism industry and promote regional economic integration [1][2] - The card features three main characteristics: cultural design reflecting Gansu's heritage, comprehensive consumer benefits across various scenarios, and digital technology enabling industry upgrades [2][3] Group 2 - The launch event was attended by key figures including the Deputy Director of Gansu Provincial Culture and Tourism Department and executives from Industrial Bank, highlighting the collaborative effort to transform Gansu's rich Silk Road civilization into a modern cultural tourism consumption model [3] - The issuance of the "Silu Cultural Tourism Card" represents Industrial Bank's commitment to supporting local economic development and enhancing consumer experiences, showcasing the role of financial institutions in advancing high-quality development of the Belt and Road Initiative [3] - Industrial Bank plans to continuously optimize product functions and deepen its focus on cultural tourism finance, aiming to establish Gansu as a cultural tourism hub along the Silk Road [3]

盛夏的百色群峰叠翠，随着暑期旅游旺季的到来，这座"红城"正以饱满的热情迎接八方游客——百 色起义纪念馆里，红色研学团络绎不绝；通灵大峡谷内，徒步爱好者畅享"清凉之旅"……一场"热辣滚 烫"的暑期文旅盛宴正在百色大地铺展开来。 在这背后，农行百色分行以金融之力为暑期文旅消费"输血赋能"，用精准的服务、创新的产品、暖 心的举措，助力"流量"变"留量"，"人气"聚"财气"，让百色暑期文旅消费在夏日里"热"得更久、"火"得 更旺。 场景赋能：让旅客消费"便捷舒心" "美好的生活来之不易，我们专门到百色探寻红色足迹。"近日，来自云南的游客黎女士来到百色起 义纪念馆，和孩子一起缅怀革命先烈。 暑假期间，百色起义纪念馆内不时传来阵阵合唱声和朗读声，游客们在讲解员的带领下，学唱红色 歌曲、朗读红色经典，让游客在享受避暑之旅的同时，感悟军民同心、奋勇抗争的精神内核。 红七军军部旧址同样吸引了众多游客参观。旧址内，书写红军标语、编草鞋等活动拉近了游客与历 史的距离。广州游客陈先生和爱人参观了红七军军部旧址，他说："我们夫妻两人都是党员，暑假期间 到百色学习党史，感受红色文化，很有意义。" 农行百色右江支行深化"金融+文旅"场景融 ...

Core Viewpoint - The article highlights the significant role of Harbin Bank in supporting the development of the tourism industry in Harbin, particularly through financial services tailored for the Harbin Ice and Snow World and related projects, contributing to the city's appeal as a summer tourist destination [1][2][3] Group 1: Financial Support and Initiatives - Harbin Bank has provided a credit line of 1 billion yuan and disbursed 320 million yuan in loans to support the construction of the Four Seasons Ice and Snow project at Harbin Ice and Snow World [1] - The bank has issued a total of 3.268 billion yuan in credit to the ice and snow tourism sector, supporting 21 enterprises, and has allocated 125 million yuan since the beginning of the year [2][3] - The bank's initiatives include offering various financial products such as working capital loans and supply chain finance to enhance the operational capabilities of local tourism businesses [2] Group 2: Enhancing Visitor Experience - Harbin Bank is creating "tourist stations" at its branches to provide services like mobile charging, temporary resting areas, first aid kits, and drinking water to enhance the visitor experience [3] - The bank aims to ensure seamless payment services through optimized branch layouts and self-service equipment, facilitating easy access to financial services for tourists and residents [2][3] - The bank's focus on customer service includes developing specialized financial solutions tailored to the needs of tourism enterprises, thereby enriching the offerings at Harbin Ice and Snow World [3]

Group 1: Tourism Market Trends - The summer season has led to a booming tourism market, with red tourism attracting more visitors through innovative expressions and immersive experiences [1] - On June 28, the opening day of the Iron Road Guerrilla Red Culture Experience Base saw visitor numbers exceed 30,000, highlighting the growing interest in red tourism [1] Group 2: Financial Support for Cultural Tourism - The People's Bank of China in Zaozhuang has been actively promoting financial support for the cultural tourism sector, facilitating cooperation between government, banks, and enterprises [1][3] - Financial institutions have introduced over 10 specialized credit products for the cultural tourism industry, including "Cultural Tourism Revitalization Loan" and "Cultural Tourism Spring Loan," to meet the diverse needs of the sector [3] Group 3: Specific Projects and Funding - The Iron Road Guerrilla Base received a customized financing plan from Rizhao Bank, which provided a loan of 15 million yuan to support the expansion and technological upgrades of the base [2] - The Micro Lake Red Lotus Wetland Scenic Area has seen a surge in visitors, with daily reception exceeding 8,000 and peak weekends reaching 12,000, prompting the need for infrastructure improvements funded by a loan from Industrial and Commercial Bank of China [4][5] Group 4: Rural Tourism Development - In the village of Hulu Tuo, previously underdeveloped, financial support from Zaozhuang Rural Commercial Bank enabled the renovation of a guesthouse, enhancing its appeal to tourists [6][7] - Since 2025, the People's Bank of China in Zaozhuang has issued 9.24 billion yuan in loans to support rural revitalization, with agricultural loans reaching a balance of 118.796 billion yuan, reflecting a year-on-year growth of 14.14% [7]

Core Insights - The integration of financial services into daily life through innovative approaches is a key focus for the banking industry, particularly in the context of consumption upgrades and digital transformation [2] - The collaboration between Industrial Bank's Guangzhou branch and Baiyun Mountain Scenic Area exemplifies a successful model of "Finance + Culture & Tourism" that enhances customer experience and revitalizes the tourism industry [2][5] Group 1: Financial and Tourism Integration - The State Council's measures to promote cultural and tourism consumption highlight the importance of financial support in the tourism sector, encouraging collaboration between financial institutions and local tourism resources [4] - The surge in domestic tourism during the 2025 May Day holiday, with 314 million trips and a total expenditure of 180.27 billion yuan, reflects a growing market opportunity for financial institutions [5] - Baiyun Mountain, with an annual visitor count exceeding 20 million, saw a significant increase in visitors during the holiday, indicating a strong demand for innovative financial services in popular tourist areas [5] Group 2: Innovative Financial Services - The credit card center of Industrial Bank in Guangzhou has established eight themed check-in points and two service areas at Baiyun Mountain, creating an immersive experience for visitors while promoting financial services [2][5] - The introduction of a DIY card for Baiyun Mountain, which offers discounts for ticket purchases and merchant spending, demonstrates a tailored approach to meet customer preferences [7] - The use of popular IPs, such as the "Panda Huahua," to attract younger consumers signifies a shift towards more engaging and relatable financial services [8][9] Group 3: Customer Engagement and Experience - The integration of QR codes at check-in points allows visitors to connect with dedicated account managers, enhancing customer service and building a potential client base [11] - The establishment of interactive service points at Baiyun Mountain provides immediate access to credit card applications and financial consultations, improving service accessibility [12] - The focus on user-centered design and cross-industry collaboration aims to create added value and enhance the overall customer experience in financial services [14] Group 4: Future Directions - The vision for future financial services emphasizes embedding them into everyday life, transforming credit cards into tools for exploring enjoyable experiences [15] - The innovative practices of Industrial Bank's Guangzhou branch serve as a reference for the banking industry to adapt to changing consumer needs and preferences [14]