转自：新华财经 在促进消费与数字化转型方面，在促进消费与数字化转型方面，通过客户服务、产品创新、品牌共建等等方式，丰富"旅游+康养""旅游+文创"等业态体验。 光大银行将依托"光大云缴费"等数字化工具，助力文旅集团提升门票管理、线上收付等运营效率与服务品质，携手打造智慧文旅生态，激发消费新活力。 此次签约标志着银企合作进入新阶段。双方将通过资源互补与创新联动，推动金融服务更紧密地融入文旅产业发展进程。光大银行呼和浩特分行相关负责人 表示，将持续发挥金融央企的资源整合与专业服务优势，与内蒙古文旅集团携手书写促进北疆文旅繁荣的新篇章。（李贺） 编辑：穆皓 内蒙古文旅集团是自治区文旅产业的龙头企业，资源丰富、业态多元，光大银行呼和浩特分行以此次战略合作为纽带，将在景区建设、酒店运营、康养项目 等领域，为企业积极提供授信支持。尤其是在重大项目合作方面，分行将通过丰富金融产品，充分发挥光大集团金融全牌照"股、债、贷、投"联动的优势， 为项目建设"添砖加瓦"，助力北疆文旅产业转型升级。 双方还将着力推动产融深度结合。光大银行将整合光大养老、中青旅等集团内企业，与内蒙古文旅集团在康养体系建设、品牌运营、客源共享等方面开展务 ...

线下，以"兴福龙"IP为核心，在楚河汉街打造快闪体验空间，设置非遗手工、城市文化角等互动环节， 并联动周边300余家餐饮、购物、文旅类核心商户，推出系列专属消费优惠，包含美团"满100减25""满 20减10"，武昌区SKP、武商梦时代等核心商圈信用卡消费满1000元立减36至666元等活动，实现金融服 务与当地文旅消费场景的无缝衔接。 近日，兴业银行"兴福龙宝藏旅行"活动第二站走进武汉，继福州首站启幕后，该活动持续围绕"IP+金融 +文旅"创新模式，结合武汉地域文化特色，通过打造沉浸式快闪空间、联动本地优质商户、推出多元 消费权益，精准激活文旅消费潜能，为促进消费、扩大内需注入新动能。 2025年中央经济工作会议将"坚持内需主导，建设强大国内市场"作为明年经济工作的首要任务。文旅经 济兼具消费属性、产业带动，是提振内需的重要载体。 据介绍，"兴福龙宝藏旅行"活动是兴业银行发挥IP效应，深化拓展"金融+文旅"模式，丰富消费业态场 景，布局文旅经济，助力扩大内需的创新探索。本次武汉站活动通过线上和线下相结合的方式打造多元 体验场景，发掘地域文化特色，构建多层次、沉浸式促进消费场景。下一场活动将于年底在南京举办， ...

Core Insights - The 19th Shenzhen International Financial Expo showcased the theme of "Global Industrial Financial Center," with an exhibition area of 15,000 square meters and participation from 288 institutions worldwide [2] - Agricultural Bank of China Shenzhen Branch highlighted its dual focus on "Technology Finance + Inclusive Finance," launching the "Shenzhen AI City Travel Card Digital RMB Hard Wallet" as a key product [2][3] Group 1: Product Launch and Features - The "Shenzhen AI City Travel Card" integrates AI, cultural tourism, and finance, addressing key needs of foreign tourists in Shenzhen [3] - The card offers comprehensive services including information on natural attractions, dining, shopping, and tax refund guidance, along with real-time translation for 145 languages [3][4] - The digital RMB hard wallet feature allows foreign visitors to easily obtain and recharge the card using foreign currency or overseas bank cards, enhancing payment convenience [4] Group 2: Strategic Initiatives and Financial Services - The project represents a significant advancement in the application of digital RMB, aligning with national goals to improve payment convenience for foreign visitors [4] - Agricultural Bank of China Shenzhen Branch has been actively promoting digital RMB innovations, including applications in cross-border payments and insurance [5] - The bank's initiatives in technology finance have led to over 13,000 technology enterprises served, with a loan growth rate exceeding 40% [7] Group 3: Inclusive Finance and Community Engagement - The bank showcased products like "Industry Chain Loan" and "Park e-Loan" to support small and micro enterprises, with a small business loan balance exceeding 1.4 trillion yuan [8][9] - The bank has engaged in community outreach through events like "惠企万里行" to connect with businesses and provide tailored financial services [9] - The bank's commitment to agricultural finance was highlighted through innovative applications of digital RMB in agricultural scenarios [9] Group 4: Future Outlook - The expo served as a platform for the bank to communicate its strategic direction focused on technological innovation and service to the real economy [10] - The bank aims to enhance financial supply and service experience, contributing to Shenzhen's development as a global industrial financial center [10]

Core Insights - The financial support from Postal Savings Bank is significantly enhancing the development of the cultural and tourism industry across various regions in China, facilitating project upgrades and improving service capabilities [1][2][3][4]. Group 1: Financial Support and Impact - In Shandong Qufu, the "Nishan Sacred Site" is attracting a large number of visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has led to a substantial increase in visitor numbers [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Innovative Financial Products - In Xi'an, the Postal Savings Bank provided nearly 10 million yuan in loans to 20 local homestay businesses, addressing their funding shortages and enabling significant revenue growth during the summer [2]. - The "Meizhou Homestay Loan" in Fujian has a maximum limit of 500,000 yuan, with a simple process and flexible terms, while the "Ancient City Business Circle Loan" in Yunnan supports local merchants in optimizing operations [2]. Group 3: Project Upgrades and Diverse Offerings - In Guangdong Shaoguan, a loan of 190 million yuan was issued to support the upgrade of cable cars and boats, enhancing the overall tourism experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote the large-scale epic performance "Princess Wencheng," showcasing the integration of culture and tourism [3]. - Postal Savings Bank is expanding its financial support to include non-material cultural heritage protection and cultural creative development, enhancing the management efficiency and consumer experience in the tourism sector [3]. Group 4: Commitment to Industry Development - In Dali, Yunnan, a dyeing craftsman expanded his workshop with the support of Postal Savings Bank, while in Zhejiang, the bank provided credit loans to local "old brand" enterprises [4]. - The "Chao You Ancient City" comprehensive management platform launched in Guangdong integrates various tourism services, reflecting the bank's commitment to driving industry growth through innovative financial solutions [4]. - Postal Savings Bank aims to continue deepening the integration of finance and tourism, contributing to rural revitalization and regional economic development [4].

Core Insights - The news highlights the significant role of Postal Savings Bank in supporting the cultural and tourism industry through targeted financial services, which has led to the enhancement of various tourist attractions and the overall industry transformation [1][2][3][4]. Group 1: Financial Support for Cultural and Tourism Projects - In Shandong Qufu, the "Nishan Sacred Site" has attracted many visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has significantly improved visitor reception capacity [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Addressing Funding Challenges for Businesses - In Xi'an, a local inn operator received a 1 million yuan credit loan within three days, enabling significant upgrades and increased summer revenue [2]. - Postal Savings Bank has issued nearly 10 million yuan in loans to 20 local inn businesses in Xi'an, effectively addressing their funding shortages [2]. - Various regions, including Fujian and Yunnan, have seen the introduction of specialized loan products to support the local hospitality industry, enhancing financial backing for the integration of culture and tourism [2]. Group 3: Upgrading Major Projects and Diversifying Tourism Offerings - In Guangdong Shaoguan, Postal Savings Bank provided a loan of 190 million yuan to support the upgrade of tourist facilities, enhancing the overall visitor experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote a large-scale cultural performance, showcasing the integration of culture and tourism [3]. - The bank's financial support has evolved from aiding small businesses to participating in significant cultural tourism projects, thereby improving management efficiency and consumer experience [3]. Group 4: Innovative Financial Services and Future Directions - In Dali, Yunnan, artisans have expanded their workshops with the help of Postal Savings Bank, which also supports local traditional enterprises with innovative credit products [4]. - The bank has launched a comprehensive management platform for tourism services in Guangdong, integrating various aspects of the visitor experience [4]. - Postal Savings Bank aims to continue its deep integration of finance and tourism, contributing to rural revitalization and regional economic development [4].

Core Viewpoint - The Postal Savings Bank of China Qingdao Branch is organizing an immersive carnival themed "Good Things Are Happening, 'Post' You Fun Check-in" from November 15 to 17, 2025, at the Dabaodao Leisure Cultural Street, aiming to blend financial benefits, cultural performances, and street fun for a unique weekend experience for citizens [1] Group 1: Event Details - The event will transform the Dabaodao Street into an open interactive stage, featuring fun quizzes, stamp collection activities, and opportunities to win exquisite gifts [2] - There will be flash performances including singing and dancing, along with traditional craft experiences such as sugar blowing and balloon twisting, creating a relaxed and enjoyable atmosphere for families and young people [2] Group 2: Consumer Benefits - The Qingdao Branch is collaborating with over ten well-known local brands to offer "full reduction" and "instant discount" promotions, allowing citizens to enjoy delicious food and quality products while experiencing the convenience and affordability of financial services [3] Group 3: Financial and Cultural Integration - The event aims to integrate financial services into the urban cultural scene through credit card consumption incentives and debit card binding rewards, achieving a win-win situation for consumers, merchants, and the street's popularity [4] - This initiative not only deepens the emotional connection between the brand and citizens but also serves as a vivid practice of financial support for the local business ecosystem and the stimulation of urban vitality [4]

Core Viewpoint - The article highlights the integration of financial services with the cultural tourism industry in Zhangzhou, Fujian Province, emphasizing the role of Xiamen Bank's Zhangzhou branch in supporting the development of this sector through various financial initiatives and partnerships [1][3][9]. Financial Support for Cultural Tourism - Xiamen Bank's Zhangzhou branch has provided credit and financial solutions to over 20 key cultural tourism projects, with cultural tourism loans accounting for nearly 20% of the branch's total loan balance [3][4]. - The bank signed a strategic cooperation agreement with the Zhangzhou Cultural Tourism and Health Group to enhance financial support for the "cultural tourism + health + supply chain" sectors [3][4]. Strategic Partnerships and Agreements - In 2021, Xiamen Bank's headquarters signed a strategic cooperation agreement with the Zhangzhou municipal government to provide 50 billion yuan in financial support during the 14th Five-Year Plan period, focusing on key industries and projects [3][4]. - The bank has actively supported the upgrade of infrastructure at world cultural heritage sites and high-end hotel projects, enhancing the quality of cultural tourism services [4][5]. Consumer Engagement Initiatives - The bank launched the "Ancient City Double Eleven Consumption Festival" to promote local tourism and engage visitors through various promotional activities [5][6]. - The introduction of the "No Boundaries Digital Credit Card" aims to facilitate consumer spending in the cultural tourism sector, offering various discounts and incentives [5][6]. Financial Technology and Cross-Strait Services - Xiamen Bank has developed the "Fulu Tong" online payment product to address the payment needs of Taiwanese visitors, allowing them to make transactions without visiting bank branches [8][9]. - This product supports online recharging of foreign bank cards and can be used across various local consumption scenarios, enhancing the overall experience for Taiwanese tourists [8][9]. Future Development Plans - The Zhangzhou Cultural Tourism Economic Development Conference is scheduled for May 18-19, aiming to promote the "Rural Urban Cultural City" brand and develop the cultural tourism industry as a pillar of the local economy [9]. - Xiamen Bank plans to continue its efforts in integrating financial services with cultural tourism, focusing on technological empowerment and innovative product offerings [9].

Core Insights - The "Jinxiu Tianfu · Anyi Market" event, organized by the Ministry of Culture and Tourism and held in Chengdu, showcases over 50 new cultural tourism scenes and 45 new themed travel routes during the National Day holiday, transforming Chunxi Road into an open-air cultural tourism theater [2][4] Group 1: Financial Integration in Cultural Tourism - Sichuan Bank has deeply integrated into the market ecosystem, providing comprehensive support from event preparation to material assurance, demonstrating a successful model of "finance + cultural tourism" collaboration [4][7] - The bank has significantly increased its credit investment in the cultural tourism industry, innovating financial products and services to support the development of a culturally strong and tourism-rich province [7] Group 2: Consumer Empowerment through Financial Services - Sichuan Bank has created a consumption ecosystem linked by the "Anyi Panda · Cultural Tourism Card," integrating resources from over 38,000 merchants across the province, facilitating 100 convenient functions such as ticket booking and transportation [9] - The bank launched the "Anyi Panda · Cultural Tourism Card" (PandaPay) for foreign nationals, enhancing payment convenience and customer satisfaction for international tourists in Sichuan, with an issuance target of 1.93 million cards by April 2025, expected to drive 4.5 billion yuan in consumption [9] Group 3: Innovative Business Models - The bank is actively involved in the "2025-2026 Sichuan Bank City Football League," marking a significant step in the "finance + sports + cultural tourism" ecosystem, with a special investment of 30 million yuan in consumer subsidies to stimulate various consumption scenarios [10] - This initiative aims to enhance the impact of the sports event while promoting cultural tourism consumption, creating a win-win situation for all stakeholders involved [10] Group 4: Overall Impact on Cultural Tourism Development - Sichuan Bank's financial initiatives are contributing to the deep integration and development of cultural and tourism sectors in Sichuan, fostering a vibrant economic environment [12]

Core Insights - The "Horseback Slow Travel Litang" project has become a popular tourist destination during the 2025 Double Festival, significantly improving the livelihoods and incomes of local villagers through targeted financial support from the Bank of Communications [1][3]. Group 1: Project Overview - The "Horseback Slow Travel Litang" project, operational since 2022, combines horseback riding, Tibetan cultural experiences, and local cuisine, quickly gaining popularity among tourists [3]. - The project received a financial injection of 500,000 yuan from the Bank of Communications, leading to a comprehensive upgrade of the service center in Desi Village, increasing its reception capacity threefold and enhancing overall operational efficiency [3][5]. Group 2: Economic Impact - The project has significantly boosted local farmers' and herders' incomes, with reports of villagers actively participating in project operations, reducing labor costs, and fostering a collaborative development environment [3][5]. - During the Double Festival, the project attracted over 15,000 visitors, nearly doubling last year's figures, and generated substantial revenue for surrounding areas, with average household income increases of over 100 yuan [8]. Group 3: Cultural Integration - The project integrates traditional Tibetan culture with tourism, exemplified by the "Intangible Cultural Heritage + Riding" experience, which allows tourists to engage with local artisans and enjoy authentic Tibetan hospitality [5][8]. - The collaboration between the "Horseback Slow Travel Litang" project and the local "Daye" horse racing cultural tourism season enhances the cultural experience, reinforcing Litang's identity as a "Horse Riding Town" [8].

Group 1: Holiday Travel Demand - The upcoming 8-day holiday is expected to see a significant travel demand, with an estimated 2.36 billion trips, averaging about 295 million trips per day, representing a 3.2% increase compared to the same period last year [1] Group 2: Financial Integration in Tourism - Shanghai is leveraging its urban tourism resources by launching over 200 high-quality activities and products during the Shanghai Tourism Festival, enhancing global appeal and visitor experience [2] - Banks are integrating financial services into urban tourism, with unique branches becoming part of the city’s cultural landscape and offering tailored experiences for visitors [3] Group 3: Financial Support for Tourism Development - In Jiangxi, the Postal Savings Bank has issued loans totaling 165 million yuan to 112 tourism operators, with consumer loans exceeding 16.5 billion yuan this year, supporting the local tourism industry [5] - The bank is actively engaging with local tourism businesses to provide customized financial solutions and enhance tourism consumption [4][5] Group 4: Upgrading Tourism Infrastructure - The Qinhuai Scenic Area in Nanjing has seen a 12.15% increase in visitor numbers, with local banks providing targeted loans to improve facilities and services [6] - Hengfeng Bank has supported the Lingshan Group with 150 million yuan to address long investment cycles and enhance tourism projects, focusing on innovative technologies and cultural experiences [7]