□钏行轩 （图片由四川银行提供） 5年，能改变什么？ 在眉山市，拥有20多年发展历史的四川启明星铝业有限责任公司正在焕发新生——得益于四川银行发放的流动资 金贷款，企业完成生产设备智能化改造，生产智能化水平大幅提升。 在凉山州，西昌听涛谷游人如织，依靠四川银行的信贷支持，景区打造了主题酒店、曼妙旗袍馆、咖啡馆等配套 商业业态，为游客提供舒适的游玩与居住体验，成为备受青睐的康养度假胜地。 在达州市，万源某黑鸡养殖合作社里一片繁忙，工作人员将刚宰杀的冰鲜旧院黑鸡装车，陆续发往全国各地。四 川银行量身定制综合金融服务方案，让长在深山的黑鸡"飞"出大山，成为当地村民致富增收的"金鸡"。 回顾过去5年，度过5周岁的四川银行坚定践行"扎根四川、深耕四川、服务四川"的发展道路，在服务地方发展、 赋能实体经济、助力乡村振兴、推动文旅融合等领域交出亮眼答卷，让巴山蜀水间呈现出"十四五"别样精彩的万 千气象。 展望未来5年，四川银行将锚定"打造一流省级银行"的目标，继续在四川这片热土上书写责任与担当，谱写"十五 五"高质量发展新篇章。 扎根：锚定"一流省级银行"目标，筑牢省级银行发展根基 "扎根"是成长的起点，也是责任的锚点。 ...

Core Insights - The "Xingfu Long Treasure Travel" event by Industrial Bank aims to enhance cultural tourism consumption in Nanjing, integrating finance with cultural and tourism experiences [1][2] - The initiative is part of a broader strategy to stimulate domestic demand and promote high-quality economic development through cultural tourism [3] Group 1: Event Overview - The event will take place from December 24 to 26, 2025, in the historical cultural district of Laomendong, Nanjing [1] - It features an immersive cultural tourism consumption experience, combining local historical richness with innovative financial services [1][2] Group 2: Activities and Promotions - A themed pop-up store centered around the "Xingfu Long" IP will offer intangible cultural heritage experiences, including paper-cutting and sugar painting demonstrations [2] - The event collaborates with nearly 700 local merchants across key commercial areas, providing various discounts for credit card users [2] Group 3: Digital Engagement - An online component called "Nanjing Cultural Tourism Roadbook" will be launched, integrating food, travel, and shopping content through social media and live streaming [2] - The initiative aims to engage younger audiences and enhance interaction and outreach [2] Group 4: Strategic Focus - Industrial Bank is focusing on the cultural tourism economy as a key area for supporting high-quality economic development, leveraging regional tourism resources [3] - The bank is developing a financial service ecosystem that combines finance with cultural tourism, enhancing consumer engagement and regional economic growth [3]

Core Viewpoint - The article highlights the collaboration between the Bank of Communications Wenzhou Branch and the Yongjia County government to support the development of the cultural and tourism integration project in the Nanxi River basin, emphasizing the importance of financial support in promoting local tourism and rural revitalization [1][3]. Group 1: Project Overview - The "Yongjia County Nanxi River Basin Cultural and Tourism Integration Demonstration Project" aims to create a distinctive leisure and vacation destination by integrating natural landscapes and cultural resources [3]. - The project will develop a comprehensive tourism demonstration area that includes ecological sightseeing, cultural experiences, and rural leisure, contributing to the rural revitalization strategy [3]. Group 2: Financial Support - The Bank of Communications Wenzhou Branch responded quickly to the project's financing needs, organizing a professional team to understand the project planning, operation, and construction progress [3]. - The bank successfully approved project financing exceeding 400 million yuan, with nearly 300 million yuan in loans disbursed by the end of 2025, demonstrating efficient financial support [3]. - The rapid approval process, taking only two days from application to loan disbursement, highlights the bank's commitment to meeting the funding needs of the project [3]. Group 3: Strategic Impact - The financial support for the Nanxi River cultural tourism project serves as a model for how financial services can effectively support rural revitalization and enhance the cultural value of the region [3]. - The Bank of Communications Wenzhou Branch plans to continue strengthening its financial support for rural revitalization efforts, aiming to contribute to the creation of a picturesque Wenzhou [3].

Core Viewpoint - The launch of the Hainan cultural tourism-themed credit card by Bank of Communications Hainan Branch aims to stimulate economic growth through the integration of finance and tourism, responding to national policies promoting consumption and supporting the construction of Hainan as an international tourism consumption center [1][6]. Group 1: Credit Card Features - The credit card features two designs: "Hainan Style" and "Aerospace Technology," reflecting Hainan's cultural and natural landmarks [3]. - The "Hainan Style" card design incorporates local architectural elements and ecological symbols, creating a beach-themed aesthetic [3]. - The "Aerospace Technology" card design balances technological elements with cultural motifs, showcasing Hainan's unique charm [3]. Group 2: Benefits for Cardholders - Cardholders can enjoy various benefits, including a 50 yuan red envelope for travel-related purchases and discounts on scenic tickets and local products [4]. - The card offers exclusive tax-free shopping benefits, including monthly limited-time discounts at designated duty-free stores [4]. - Daily consumption benefits extend to dining, entertainment, and local services, enhancing the overall travel experience [4]. Group 3: Strategic Importance - The launch of the credit card is a strategic move by Bank of Communications to align with national consumption policies and support Hainan's free trade port development [6]. - The initiative aims to enhance cultural confidence and the collectible value of the card while boosting consumer activity [6]. - Future plans include the introduction of a senior-themed credit card, further expanding the bank's offerings in the cultural tourism sector [7].

Core Insights - The China International Tourism Trade Fair 2025 was held in Haikou, Hainan, where the Bank of Communications Hainan Branch launched a plan to support cultural and tourism consumption, along with a promotional video showcasing the integration of finance and tourism services [1][3] - Hainan Free Trade Port has officially started its full island closure, becoming the largest free trade port globally, with significant policy benefits including an increase in zero-tariff goods from over 1,900 to 6,600, covering more than 70% of products [3] - The Bank of Communications Hainan Branch aims to activate new consumption momentum through financial innovation, enhancing the shopping experience for global tourists in Hainan [3][5] Financial Support and Initiatives - The bank is actively involved in financing infrastructure and industry upgrades in Hainan's tourism sector, supporting key projects like those of Hainan Airport Group and Hainan Tourism Investment Group [3] - A comprehensive "promote consumption" system has been established, focusing on two financial carriers, four consumption scenarios, and one promotional matrix, with a special emphasis on a Hainan-themed credit card [4] Consumer Engagement Strategies - The Hainan-themed credit card is designed to enhance consumer experiences in duty-free shopping, dining, hotel stays, and travel, offering discounts, rewards, and exclusive benefits [4] - The bank's promotional video features iconic Hainan landscapes and highlights the benefits of the credit card, emphasizing convenience and savings for cardholders [4] Future Outlook - The bank plans to continue focusing on emerging consumption scenarios such as duty-free shopping, high-end hotels, and cruise tourism, aiming to create a one-stop service ecosystem that benefits both local residents and global tourists [5]

Core Insights - China Everbright Bank's Hohhot branch signed a comprehensive strategic cooperation agreement with Inner Mongolia Cultural Tourism Investment Group to enhance collaboration in the silver economy and cultural tourism sectors [1][3][4] Group 1: Strategic Cooperation - The partnership aims to implement national policies on developing the silver economy and promoting cultural tourism consumption, focusing on three main areas: cultural tourism industry upgrade, quality improvement in elderly care services, and ensuring consumer welfare [1][3] - Inner Mongolia Cultural Tourism Group is a leading enterprise in the region's cultural tourism industry, and the bank will provide credit support in areas such as scenic area construction, hotel operations, and elderly care projects [3] Group 2: Financial Support and Innovation - The bank plans to leverage its full range of financial products to support major project collaborations, enhancing the transformation and upgrading of the cultural tourism industry in Northern Xinjiang [3] - The cooperation will integrate financial services with the cultural tourism sector, including collaboration with other group companies like Everbright Elderly Care and China Youth Travel Service to build a suitable elderly care system for Inner Mongolia [3] Group 3: Digital Transformation and Consumer Promotion - The partnership will focus on promoting consumption and digital transformation through customer service, product innovation, and brand co-creation, enriching experiences in "tourism + elderly care" and "tourism + cultural creativity" [3] - Everbright Bank will utilize digital tools like "Everbright Cloud Payment" to enhance operational efficiency and service quality for the tourism group, aiming to create a smart cultural tourism ecosystem and stimulate new consumer vitality [3][4]

Core Insights - The "Xingfu Longbao Treasure Travel" event by Industrial Bank is designed to stimulate cultural tourism consumption in Wuhan, following its launch in Fuzhou, by integrating local cultural characteristics with an innovative "IP + finance + cultural tourism" model [1][8] - The event aligns with the 2025 Central Economic Work Conference's emphasis on domestic demand as a primary economic task, highlighting the cultural tourism economy's role in boosting consumption and driving industry growth [1][8] Group 1 - The event features a combination of online and offline experiences, creating immersive consumption scenarios that leverage local cultural elements [1][6] - A pop-up experience space centered around the "Xingfu Long" IP has been established in the Chu River Han Street, engaging over 300 local merchants with exclusive consumer discounts [3][5] - The next event is scheduled to take place in Nanjing at the end of the year, continuing the momentum of the cultural tourism economy [1] Group 2 - The event utilizes the geographical advantages of service outlets to create new "check-in points" for tourists, enhancing interaction and cultural engagement [5] - An online component includes the release of the "Wuhan Cultural Tourism Route Book," promoting travel routes and associated consumer benefits through social media engagement [6] - Industrial Bank has positioned cultural tourism as a key focus for high-quality economic development, collaborating with local tourism groups to enhance tourism consumption and ecological value [8]

Core Insights - The 19th Shenzhen International Financial Expo showcased the theme of "Global Industrial Financial Center," with an exhibition area of 15,000 square meters and participation from 288 institutions worldwide [2] - Agricultural Bank of China Shenzhen Branch highlighted its dual focus on "Technology Finance + Inclusive Finance," launching the "Shenzhen AI City Travel Card Digital RMB Hard Wallet" as a key product [2][3] Group 1: Product Launch and Features - The "Shenzhen AI City Travel Card" integrates AI, cultural tourism, and finance, addressing key needs of foreign tourists in Shenzhen [3] - The card offers comprehensive services including information on natural attractions, dining, shopping, and tax refund guidance, along with real-time translation for 145 languages [3][4] - The digital RMB hard wallet feature allows foreign visitors to easily obtain and recharge the card using foreign currency or overseas bank cards, enhancing payment convenience [4] Group 2: Strategic Initiatives and Financial Services - The project represents a significant advancement in the application of digital RMB, aligning with national goals to improve payment convenience for foreign visitors [4] - Agricultural Bank of China Shenzhen Branch has been actively promoting digital RMB innovations, including applications in cross-border payments and insurance [5] - The bank's initiatives in technology finance have led to over 13,000 technology enterprises served, with a loan growth rate exceeding 40% [7] Group 3: Inclusive Finance and Community Engagement - The bank showcased products like "Industry Chain Loan" and "Park e-Loan" to support small and micro enterprises, with a small business loan balance exceeding 1.4 trillion yuan [8][9] - The bank has engaged in community outreach through events like "惠企万里行" to connect with businesses and provide tailored financial services [9] - The bank's commitment to agricultural finance was highlighted through innovative applications of digital RMB in agricultural scenarios [9] Group 4: Future Outlook - The expo served as a platform for the bank to communicate its strategic direction focused on technological innovation and service to the real economy [10] - The bank aims to enhance financial supply and service experience, contributing to Shenzhen's development as a global industrial financial center [10]

Core Insights - The financial support from Postal Savings Bank is significantly enhancing the development of the cultural and tourism industry across various regions in China, facilitating project upgrades and improving service capabilities [1][2][3][4]. Group 1: Financial Support and Impact - In Shandong Qufu, the "Nishan Sacred Site" is attracting a large number of visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has led to a substantial increase in visitor numbers [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Innovative Financial Products - In Xi'an, the Postal Savings Bank provided nearly 10 million yuan in loans to 20 local homestay businesses, addressing their funding shortages and enabling significant revenue growth during the summer [2]. - The "Meizhou Homestay Loan" in Fujian has a maximum limit of 500,000 yuan, with a simple process and flexible terms, while the "Ancient City Business Circle Loan" in Yunnan supports local merchants in optimizing operations [2]. Group 3: Project Upgrades and Diverse Offerings - In Guangdong Shaoguan, a loan of 190 million yuan was issued to support the upgrade of cable cars and boats, enhancing the overall tourism experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote the large-scale epic performance "Princess Wencheng," showcasing the integration of culture and tourism [3]. - Postal Savings Bank is expanding its financial support to include non-material cultural heritage protection and cultural creative development, enhancing the management efficiency and consumer experience in the tourism sector [3]. Group 4: Commitment to Industry Development - In Dali, Yunnan, a dyeing craftsman expanded his workshop with the support of Postal Savings Bank, while in Zhejiang, the bank provided credit loans to local "old brand" enterprises [4]. - The "Chao You Ancient City" comprehensive management platform launched in Guangdong integrates various tourism services, reflecting the bank's commitment to driving industry growth through innovative financial solutions [4]. - Postal Savings Bank aims to continue deepening the integration of finance and tourism, contributing to rural revitalization and regional economic development [4].

Core Insights - The news highlights the significant role of Postal Savings Bank in supporting the cultural and tourism industry through targeted financial services, which has led to the enhancement of various tourist attractions and the overall industry transformation [1][2][3][4]. Group 1: Financial Support for Cultural and Tourism Projects - In Shandong Qufu, the "Nishan Sacred Site" has attracted many visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has significantly improved visitor reception capacity [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Addressing Funding Challenges for Businesses - In Xi'an, a local inn operator received a 1 million yuan credit loan within three days, enabling significant upgrades and increased summer revenue [2]. - Postal Savings Bank has issued nearly 10 million yuan in loans to 20 local inn businesses in Xi'an, effectively addressing their funding shortages [2]. - Various regions, including Fujian and Yunnan, have seen the introduction of specialized loan products to support the local hospitality industry, enhancing financial backing for the integration of culture and tourism [2]. Group 3: Upgrading Major Projects and Diversifying Tourism Offerings - In Guangdong Shaoguan, Postal Savings Bank provided a loan of 190 million yuan to support the upgrade of tourist facilities, enhancing the overall visitor experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote a large-scale cultural performance, showcasing the integration of culture and tourism [3]. - The bank's financial support has evolved from aiding small businesses to participating in significant cultural tourism projects, thereby improving management efficiency and consumer experience [3]. Group 4: Innovative Financial Services and Future Directions - In Dali, Yunnan, artisans have expanded their workshops with the help of Postal Savings Bank, which also supports local traditional enterprises with innovative credit products [4]. - The bank has launched a comprehensive management platform for tourism services in Guangdong, integrating various aspects of the visitor experience [4]. - Postal Savings Bank aims to continue its deep integration of finance and tourism, contributing to rural revitalization and regional economic development [4].