Investment Rating - The report maintains an "Accumulate" rating for the electronic industry [1] Core Insights - The report compares the self-developed SoC chips of OPPO and Xiaomi, highlighting the challenges faced by OPPO's Zheku team and the successes of Xiaomi's Xuanjie team in the competitive smartphone market [6][11] - OPPO's Zheku team faced sustainability issues due to high R&D costs and low market demand, leading to the shutdown of the project [6][12] - Xiaomi's Xuanjie team has shown promising results with the launch of the Xuanjie O1 chip, which outperformed market expectations and is supported by a long-term investment strategy [6][25] Summary by Sections 1. Comparison of Zheku and Xuanjie - The report emphasizes the intense competition in the smartphone market, where self-developed SoC chips are a common goal among major brands [11] - Xiaomi's recent launch of the Xuanjie O1 chip has been positively received, indicating a potential shift in market dynamics [6][11] 2. OPPO Zheku - Zheku was established in August 2019 and aimed to build a competitive edge in high-end chip design, expanding to 3,300 employees by May 2023 [12][14] - The team faced significant challenges, including a 28.2% decline in OPPO's smartphone shipments in 2022, which limited the commercial viability of its chips [18][19] - Zheku's total R&D investment reached approximately 10 billion yuan over three years, with a significant portion allocated to personnel costs [17][18] 3. Xiaomi Xuanjie - Xiaomi's Xuanjie team was established in 2014 and has committed to a long-term investment of 50 billion yuan over ten years, with over 13.5 billion yuan invested by Q1 2025 [23][25] - The Xuanjie O1 chip, launched in May 2025, utilizes a 3nm process and has achieved performance metrics that place it among the top-tier chips globally [25][29] - The report notes that Xiaomi's strategy of independent AP and BP chip development allows for flexibility and potential cost reductions in the future [33][34]

Investment Rating - The report maintains an "Accumulate" rating for the electronic industry [1] Core Insights - The report compares the self-developed SoC chips of OPPO and Xiaomi, highlighting the competitive landscape and the challenges faced by both companies in their chip development efforts [11][12] - OPPO's Zheku team faced significant challenges, including high R&D costs and limited market demand, leading to the project's eventual shutdown [18][19] - Xiaomi's Xuanjie team has shown promising results with its 3nm SoC, indicating a more sustainable path forward due to strategic long-term investments and a growing market presence [25][36] Summary by Sections 1. Introduction: Comparison of Zheku and Xuanjie - The report emphasizes the intense competition among major smartphone brands in developing self-made SoC chips, with OPPO and Xiaomi as focal points [11] 2. OPPO Zheku: Ambitions and Challenges - Zheku was established in August 2019, rapidly expanding to 3,300 employees by May 2023, with a focus on high-end chip design [12][14] - The team faced a significant setback with the 4nm flagship chip, which failed to progress due to low market demand and declining sales [18][19] 3. Xiaomi Xuanjie: Steady Progress - Xiaomi's self-developed team was founded in 2014, with a commitment to invest 500 billion yuan over ten years, leading to the successful launch of the 3nm SoC Xuanjie O1 [23][25] - The Xuanjie O1 chip has outperformed expectations in performance benchmarks, indicating a strong competitive position [25][29] 4. Economic Analysis of R&D Investments - Zheku's R&D expenditures totaled approximately 10 billion yuan over three years, with high personnel costs contributing to financial strain [17][18] - Xiaomi's Xuanjie team has invested over 135 billion yuan in R&D, with a focus on achieving economies of scale to reduce chip costs [33][34]