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除了手机,苹果还在筹划电脑新产线,有望推动MacBook出货重回巅峰
Xuan Gu Bao· 2025-08-11 23:19
Group 1 - Apple is preparing to launch a new ultra-low-cost MacBook aimed at disrupting the laptop market, with a starting price between $599 and $699, significantly lower than the current MacBook Air's entry price of $999 [1] - The new MacBook is expected to feature the A18 Pro processor, similar to the iPhone 16 series, and a 12.9-inch display, slightly smaller than the MacBook Air's 13.6-inch screen [1] - Apple aims to return MacBook total shipments to approximately 25 million units in 2026, matching the peak levels of 2020-2022, with the new low-cost MacBook projected to achieve shipments of 5-7 million units in 2026 [1] Group 2 - Qualcomm has introduced the Snapdragon X chip at CES, targeting to lower the price of Snapdragon laptops to the mid-range market at $600, which is expected to bring AI PCs into the mainstream [2] - Other laptop CPU manufacturers are anticipated to follow suit by releasing mid-range AI PC CPUs, which will accelerate the penetration rate of mid-range AI PCs [2] - Counterpoint predicts that by 2025, AI PCs could account for nearly 60% of the total laptop market share [2] Group 3 - Furon Technology produces aluminum structural components used in Apple's MacBook Air series equipped with the M4 processor [3] - Changying Precision has extensive cooperation with Apple across various fields, particularly in the metal casing for Macs, straps and covers for Apple Watch, and Apple Vision Pro [3]