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打破封闭社区的“外卖最后百米困局”,物管企业做了哪些探索?
第一财经· 2025-08-08 15:48
2025.08. 08 本文字数:3173,阅读时长大约5分钟 近日,高端小区仁恒公园世纪因实行"外卖短驳车运输"模式遭到众多外卖骑手吐槽。骑手因搭乘物业短驳车耗时过久导致超时扣费,而另一方面,业 主担忧外卖电瓶车直接进入小区的安全隐患,该小区的外卖配送问题折射出"效率与安全"的平衡难题。 然而矛盾并非不可调和,无论是豪宅还是普通小区,都已有较为成功的管理案例,更有多家头部物业企业与互联网配送平台直接合作,通过技术赋能大 规模解决外卖骑手的"进门"问题。 作者 | 第一财经 马一凡 这样的分歧近日就出现在上海嘉定一个2024年交付的楼盘中,有业主认为,小区既然实行了人车分流,就不应该让外卖员骑电瓶车进入,否则横冲直 撞的电瓶车会影响老人小孩的安全;但也有业主认为,外卖就应该直接送到楼栋,如果点个外卖还需要自己下楼到小区大门口取,或者要等外卖骑手步 行送入小区,那时间就耗费过多,一点也谈不上方便。 今年以来,探索建设"骑手友好社区"工作正在多个省市大面积推开,暖心措施与地方实践正形成合力,让外卖骑手在严寒酷暑中感受到"进门不难、配 送不慢"的城市温度。 外卖在人车分流小区遭遇"进门难" 最近,上海浦东的一个楼盘 ...
打破封闭社区的“外卖最后百米困局”,物管企业做了哪些探索?
Di Yi Cai Jing· 2025-08-08 10:34
Core Viewpoint - The delivery of takeout in residential areas, particularly high-end communities, faces challenges in balancing efficiency and safety, with various property management companies implementing effective solutions to address these issues [1][2][3]. Group 1: Delivery Challenges - The "last 100 meters" delivery issue remains unresolved, with no unified industry standards, leading to conflicts between delivery riders and property management [1][5]. - High-end residential areas like Rinheng Park Century in Shanghai have implemented strict delivery protocols, causing frustration among delivery riders due to time-consuming processes [2][3]. - The increasing number of "people-vehicle separated" communities complicates the delivery process, with differing opinions among residents on how to manage deliveries safely [3][6]. Group 2: Successful Management Cases - Some property management companies have successfully collaborated with internet delivery platforms to enhance delivery efficiency, such as implementing shuttle services for riders [1][4]. - The "Rider-Friendly Community" initiative is being promoted across various provinces, aiming to improve the delivery experience for riders while ensuring safety for residents [1][8]. - Examples of effective management include the implementation of dedicated delivery vehicles in large residential areas, allowing riders to switch to community-provided vehicles for faster delivery [6][7]. Group 3: Technological Solutions - Leading property companies are leveraging technology to streamline the entry process for delivery riders, significantly reducing wait times at entry points [7][8]. - Initiatives like the "Rider-Friendly Map" in Shanghai have been introduced to optimize delivery routes, saving riders an average of 20% in delivery time [9]. - Local governments are also taking steps to categorize residential areas based on delivery access, simplifying the entry process for riders and reducing conflicts [8][9].