Core Insights - The upcoming "Black Friday" sales in Europe are anticipated to drive significant e-commerce activity, particularly in Yiwu, Zhejiang, where businesses are preparing for the event following the "Double Eleven" shopping festival [1][3]. Group 1: E-commerce Growth in Yiwu - Yiwu has over 746,300 e-commerce entities, with more than 260,000 focusing on cross-border trade [1]. - Cross-border e-commerce transactions reached 140.09 billion yuan last year, marking a 15.63% year-on-year increase [1]. Group 2: Product Trends and Sales Strategies - Popular products for this year's "Black Friday" include cycling-related warm gear, with one cycling warm hat achieving monthly sales of over 7,000 units [5][7]. - Businesses are adjusting their product selection, pricing, and promotional strategies based on previous sales data from the "Double Eleven" festival [1][3]. Group 3: Logistics and Market Expansion - Enhanced logistics capabilities have allowed for faster delivery times, with major markets like Europe achieving delivery within five days and South Korea within three days, leading to a 30% increase in repurchase rates [9]. - Companies are targeting new markets, such as South America, by adapting their product lines to meet local needs, resulting in monthly sales exceeding 10,000 units for certain camera products [9][11].