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高分堂食店工作餐
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加码品质外卖业务 大众点评启动“高分堂食店工作餐”计划
Core Insights - Dazhong Dianping has launched the "High-Scoring Dining Restaurant Work Meal" plan to enhance its "Quality Takeaway" service, collaborating with high-rated dining establishments to offer exclusive takeaway meal packages [1][2] - The platform has introduced various large-value takeaway consumption vouchers to attract users, with significant discounts available [1] - Since the relaunch of "Quality Takeaway" in September, over one million high-rated dining merchants have joined the platform, including notable restaurants from the 2025 "Must-Eat List" and "Black Pearl" rankings [1][2] Summary by Sections Service Launch and Features - The "High-Scoring Dining Restaurant Work Meal" plan aims to provide tailored takeaway options such as single and double meals, improving packaging quality and delivery efficiency [1] - The "Quality Takeaway" channel has been prominently featured on the Dazhong Dianping app's homepage, indicating a strategic focus on this service [1] User Engagement and Promotions - Dazhong Dianping is offering various large-value vouchers, such as discounts of 20 on a minimum spend of 40, to encourage user engagement [1] - The platform's strategy includes leveraging real user ratings and integrating resources from Meituan to enhance service quality and attract more high-rated dining merchants [2] Market Position and Collaboration - The relaunch of "Quality Takeaway" is expected to increase user loyalty and improve the quality of merchant resources, creating a synergistic effect with Meituan [3] - The initiative aims to provide comprehensive services for high-rated dining restaurants, both online and offline, while helping merchants maintain quality and expand their customer base [2][3]