外卖平台的竞争策略开始转向对"品质"与"价值"的更深层挖掘，差异化策略将重塑行业格局。 "此次重启'品质外卖'，是美团基于消费者新需求，整合双平台资源，对过往产品的一次升级。"大众点 评相关负责人表示。 据悉，大众点评"品质外卖"首批已集合超百万家高分堂食优质商家。截至9月10日，全国超1400家 2025"必吃榜"上榜餐厅、近30家2025"黑珍珠"上榜餐厅以及近1500家高星酒店餐厅均已入驻大众点 评"品质外卖"。 据大众点评相关负责人介绍，大众点评在本身优质商家供给的基础上，在"品质外卖"中进一步筛选高分 堂食餐厅，并在页面中展示商家的点评评分与评价，这些评价关联"必吃榜""连锁""老店"等标签信息， 有效填补消费者在点外卖时的决策信息缺口。同时，"品质外卖"还将为用户推荐周边的高分小店、社区 店，发放'堂食商家外卖消费券'，鼓励用户下单，帮助优质堂食餐厅获得更多线上线下增量。 数据显示，过去一年，大众点评累计有3.63亿条真实评价，其中日均"带图评价"浏览量同比上升11%， 差评优先查看率达到14%，优先查看差评的用户数同比提升36%。大众点评相关负责人表示，"未来我 们将根据顾客真实评分、商家真实运 ...

A股复盘 | 缩量和"电风扇"最配噢 / 2025.09.10 群总这几天成了舆论焦点，跌的时候忍着，一割就反弹！ 我们还有一个小伙伴昨天卖了淳中科技，哈哈哈，拍断大腿！ 我捋了下今天算力、PCB、光通信这些板块反弹的原因。 一是前面跌得多了，有人忍不住要出手！ 二是甲骨文爆单了！ 衡量已预订收入的最受欢迎指标—— 未履行履约义务（RPO）在截至8月31日的第一财季飙升359%，至4550亿美 元。 三是英伟达宣布将推出NVIDIA Rubin CPX，这是一款专为大规模上下文处理而设计的新型GPU。 四是孙潇雅又出手了！发了个研报说，AI发展促进高端PCB铜箔需求和产品迭代，国产商有望分享产业增长蛋糕。 五是花旗明牌看好光通信，还上调中际旭创/新易盛/天孚通信目标价至569元/472元/196元。 花旗说，近期光通信股价上涨主要由盈利预测上调驱动，而不是非理性估值重估（当前2026财年市盈率仍低于20倍）。 花旗基本维持对2026财年行业出货量的预测， 同时将2027财年行业需求预估从4950万/1800万（800G/1.6T）上调至5630万/1920万 （800G/1.6T），相当于同比增长42%。 这 ...

9月10日，阿里周年庆"放招"：高德地图首发"扫街榜"，凭13亿条导航轨迹、228亿公里里程从118万家 店筛出"用脚投票"的口碑清单，直捣本地生活腹地。几乎同时，美团宣布重启"品质外卖"并豪撒消费 券。双巨头同日换档，告别烧钱，齐打"信任+品质"牌，赛道竞争进入理性时代。 ...

【重点关注】 ·9月10日，大众点评宣布"重启"品质外卖服务，将通过B端自研大模型，剔除非真实点评数据，为用户 提供决策，也采用美团履约配送体系。大众点评"品质外卖"首批已集合超百万家高分堂食优质商家。 ·国家发展改革委郑栅洁：下半年要不断释放内需潜力持续用力防范化解重点领域风险 ·2025年8月份核心CPI继续回升 PPI同比降幅收窄 ·针对汽车行业网络乱象，六部门联合开展专项整治行动 【国内要闻】 ·十四届全国人大常委会第十七次会议10日上午在北京人民大会堂举行第二次全体会议。 受国务院委 托，国家发展和改革委员会主任郑栅洁作了关于今年以来国民经济和社会发展计划执行情况的报告。报 告指出，下半年要实施好党中央部署的各项政策措施，不断释放内需潜力，进一步推动科技创新和产业 创新深度融合，坚定不移深化改革扩大开放，持续用力防范化解重点领域风险，全面推进区域协调发展 和城乡融合发展，以碳排放双控全面转型推动绿色低碳发展，多措并举保障改善民生，加强重点领域安 全能力建设。 ·8月份，消费市场运行总体平稳，居民消费价格指数（CPI）环比持平，同比下降0.4%，扣除食品和能 源价格的核心CPI同比上涨0.9%，涨幅连 ...

Core Insights - Alibaba's Gaode Map has launched the "Gaode Street Ranking" feature, which ranks businesses based on navigation data and real user reviews, covering various sectors such as food, hotels, and attractions [1][5] - Meituan has responded by launching the "Quality Takeaway" channel on Dazhong Dianping, emphasizing quality and real reviews, indicating a competitive landscape between the two platforms [5][11] Group 1: Gaode's Strategy - Gaode's "Street Ranking" feature leverages unique navigation data, utilizing 13 billion navigation trips from 51.32 million users over the past year, covering a total distance of 22.8 billion kilometers [5][10] - The ranking is based on analysis of 1.18 million stores frequented by users, combined with real reviews calculated by Sesame Credit, creating a comprehensive consumer recommendation list [8] - Gaode is offering substantial subsidies, including a 200 million yuan travel subsidy package and 950 million yuan in consumption vouchers to encourage users to visit quality local businesses [10][12] Group 2: Meituan's Response - Dazhong Dianping's "Quality Takeaway" channel has strict merchant entry standards, requiring all participating businesses to have a physical store and meet specific rating criteria [11][12] - To promote the quality takeaway service, Dazhong Dianping is offering significant red envelope incentives, including various discount promotions [12] Group 3: Competitive Landscape - The strategies of Gaode and Dazhong Dianping reflect differing approaches in the local service market, with Gaode focusing on navigation data and Dazhong Dianping emphasizing user review systems [12][13] - Meituan's market share has decreased from over 80% to around 65%, while Ele.me has gained a significant 28% market share, indicating increased competition [13][14] - The local service market is projected to grow rapidly, with estimates suggesting it could reach 35.3 trillion yuan by 2025, highlighting the ongoing competition and the need for enhanced user experience [18][19]

Core Viewpoint - Meituan has launched a "Quality Takeaway" channel on Dazhong Dianping, providing significant traffic support and large discount coupons to enhance user experience and attract consumers [1][17]. Group 1: Market Trends - The demand for takeaway services has surged, with orders increasing from 100 million at the beginning of the year to 200 million, indicating both potential market bubbles and genuine demand [3]. - Global takeaway market size reached $495.6 billion in 2023, with a compound annual growth rate of 14.5% from 2020 to 2023, and expected to exceed 11% growth in 2024 [4]. - In China, the takeaway penetration rate is projected to reach 28% by 2024, with room for growth despite a slowdown in the growth rate [4]. Group 2: Dazhong Dianping's Role - Dazhong Dianping has established itself as a reference for "Quality Takeaway" due to its extensive collection of high-rated dining establishments and user-generated content [6][10]. - The platform's "Must-Eat List" and "Black Pearl" rankings have gained credibility in the restaurant industry, enhancing consumer trust [6][11]. - Dazhong Dianping's user base primarily consists of urban professionals, aligning well with the target audience for quality takeaway services [6][12]. Group 3: Quality Assurance Mechanisms - The "Quality Takeaway" channel features only high-rated merchants, ensuring a higher standard of quality through stringent selection criteria [10][11]. - Dazhong Dianping employs a transparent rating system based on real user experiences, which is crucial for maintaining the integrity of its quality claims [10][11]. - The platform has mechanisms to detect and prevent fake reviews, ensuring that the ratings reflect genuine consumer experiences [11][12]. Group 4: Strategic Implications - The integration of Dazhong Dianping and Meituan's delivery network enhances the efficiency of the "Quality Takeaway" service, leveraging a large pool of delivery personnel [7][17]. - The focus on quality and substantial discounts is expected to attract more consumers, making the selection process easier and more appealing [17][19]. - Dazhong Dianping's established ranking system and user data provide a competitive edge over other platforms, reinforcing its position in the market [11][12].

Group 1 - JD's Q2 revenue reached 356.7 billion yuan, a year-on-year increase of 22.4% [1] - The company emphasizes a long-term strategy in the competitive food delivery market, focusing on sustainable business models over short-term gains [3] - JD's management highlighted the importance of a "quality delivery" model, distancing itself from unsustainable competitive behaviors that disrupt market order [3] Group 2 - Management noted that while investments in new business areas may impact short-term profit margins, they are expected to create larger growth opportunities and synergize with core operations in the long run [3] - JD aims to maintain investment discipline, focusing on return on investment (ROI) during the investment process [3] - The company expressed a commitment to long-term success in the food delivery business, aiming for sustainability over a period of 5, 10, or even 20 years [3]

作者： KAIZEN投资之道 来源：雪球 2025年 ， 京东以 " 品质外卖+低佣金+物流协同 " 策略高调进军外卖市场 ， 与占据70%份额 的美团展开正面交锋 。 这场战役不仅涉及用户补贴 、 商家争夺与运力比拼 ， 更是即时零售基 础设施与生态协同能力的终极对决 。 以下从竞争格局 、 核心竞争力 、 估值及后市投资价值展 开分析 。 一 、 竞争现状与策略对比 1. 京东的进攻逻辑 （ 1 ） 差异化定位 ： 主打 " 品质堂食外卖 " ， 以连锁品牌商家 （ 如瑞幸 、 海底捞 ） 为核 心 ， 通过 " 0佣金初期政策+长期5%低费率 " 吸引优质供给 ， 并依托达达130万骑手和智能调 度系统实现30分钟送达 。 （ 2 ） 物流协同 ： 利用京东物流午间运力闲置 （ 波谷利用率38% ） ， 通过外卖订单摊薄边 际成本 ， 同时以 " 外卖赠PLUS会员 " 反哺电商用户黏性 。 风险提示：本文所提到的观点仅代表个人的意见，所涉及标的不作推荐，据此买卖，风险自负。 （ 3 ） 数据整合 ： 打通外卖消费与3C家电购买行为 ， 探索跨场景精准营销 （ 如 " 买空气炸 锅用户减少炸鸡订单 " ...