Core Insights - The upcoming Mid-Autumn Festival and National Day are expected to boost consumer market activity, prompting Yonghui Supermarket to hold a joint online and offline selection meeting to align its offerings with consumer demand for quality products and warm services [1][14] - Yonghui's strategy for the dual festivals reflects a significant upgrade, focusing on four core family consumption scenarios: reunion, home, travel, and gifting, aiming to create a consumer ecosystem centered around user needs [3][14] Strategic Transformation - Yonghui is transitioning from merely providing products to creating value and emotional resonance, enhancing the shopping experience beyond traditional promotions [3][8] - The company emphasizes collaboration and service efficiency, learning from competitors to enhance the quality and enjoyment of the shopping experience [5][8] Product Innovation - The product matrix for the dual festivals showcases the effectiveness of Yonghui's supply chain reforms, with a focus on high-quality seafood and seasonal fruit gift boxes, alongside innovative health-focused baked goods and regional specialties [6][8] - Yonghui is strategically positioning products for both gifting and leisure, offering a range of items from premium alcohol and health supplements to convenient snacks and home goods [6][8] Experience Enhancement - To improve the shopping experience, Yonghui stores will create themed consumption spaces infused with humanistic care, including gift zones and convenient services like free gift wrapping and customized greeting cards [9][11] - Interactive marketing activities will be launched to enhance the festive atmosphere and consumer engagement, such as traditional games and social media campaigns [11][12] Commitment to Quality - Yonghui's leadership emphasizes that every important holiday is an opportunity to uphold its core principles of quality, price, and reputation, ensuring consumers receive not just products but also quality assurance and attentive service [12][14] - The company aims to fulfill its promise as a "national supermarket" by implementing deep supply chain reforms and creating immersive shopping experiences during the festive season [14]